Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to...

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Advertising Advertising Techniques in Magazine Ads

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Transcript of Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to...

Page 1: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

AdvertisingAdvertising

Techniques in Magazine Ads

Page 2: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Bandwagon

A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging.

Join the crowd. Everyone is buying it/ using it/ doing it.

Page 3: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Testimonial

A testimonial ad involves a famous person or authority claiming the product is good.

Wayne Gretzky & Tylenol

Page 4: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Image AdvertisingImage Advertising

A product is associated with certain people, places, activities. The implied message is one of attractiveness, wealth, enjoyment etc.

e.g. Buy Lotto 6/49

Page 5: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Weasel

A ‘Weasel’ ad is an implied promise by using words like “usually” or “chances are”

e.g. Any exercise machine ad

Page 6: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Omission

Facts about the product are not told.

e.g. Automobile ads

Page 7: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

RepetitionRepetition

Stating the product’s attractive qualities again and again.

e.g. Only $49.95…That’s 49.95!!! Really?!?! Only $49.95? Yes Bob, only $49.95.

Page 8: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

ScaleScale

Making a product biggerbigger or smallersmaller than it actually is.

e.g. Toys - (dinky cars, dolls, action figures)

Page 9: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

AssociationAssociation

An ‘Association’ advertisement promises attractiveness, adventure and/or quality. The consumer “associates” the product with a lifestyle (similar to Image Advertising).e.g. Pretty Women + Beer

Page 10: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Name CallingName Calling

Name calling advertisements make their products seem better by using unpopular terms about the competition.

e.g. Coke & Pepsi, Toothpaste

Page 11: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Can You Identify the Techniques?

Page 12: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Truth in AdvertisingTruth in Advertising

Mention one important thing about this ad.What message is being conveyed?What has not been said about the product?What image of our lifestyle is portrayed?Is it a true picture?

Page 13: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Truth in Advertising

Mention one important thing about this ad.

What message is being conveyed?

What has not been said about the product?

What image of our lifestyle is portrayed?

Is it a true picture?

Page 14: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Truth in AdvertisingTruth in Advertising

Mention one important thing about this ad.

What message is being conveyed?

What has not been said about the product?

What image of our lifestyle is portrayed?

Is it a true picture?

Page 15: Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Truth in Advertising

Mention one important thing about this ad.

What message is being conveyed?

What has not been said about the product?

What image of our lifestyle is portrayed?

Is it a true picture?


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