Advertising techniques.

Advertising TechniquesBeauty Appeal

Celebrity Endorsement

Escape

For a young female audience to make someone buy it because it has a beautiful woman on the advertisement.

Because the celebrities are well known and it makes the viewer want to buy it because they think if they use it, it must be a good, quality product.

It appeals to the people who would like to escape and go on holiday somewhere nice and also brings back memories of other holidays.

http://www.google.co.uk/imgres?q=beauty+appeal+advert&num=10&hl=en&safe=active&bih=908&biw=1280&gbv=2&tbm=isch&tbnid=jjJ7k3ge9_J7TM:&imgrefurl=http://www.carina100.com/2010_06_01_archive.html&docid=_ndto9UbyBCP3M&imgurl=http://2.bp.blogspot.com/_8FJ3rtf5ffY/TBvANPYg8OI/AAAAAAAAA10/wX-iADJURQM/s640/airbrushed%2BJulia%2BRoberts%2BLancome%2Badvert.jpg&w=590&h=393&ei=aVLYT5HuOM-08QOrzOmCAw&zoom=1&iact=hc&vpx=533&vpy=151&dur=181&hovh=183&hovw=275&tx=147&ty=113&sig=111307299590553427522&page=1&tbnh=131&tbnw=162&start=0&ndsp=35&ved=1t:429,r:3,s:0,i:81

http://www.google.co.uk/imgres?q=celebrity+endorsement+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=CiSnTXYDjEpWIM:&imgrefurl=http://en.paperblog.com/top-7-weird-celebrity-endorsements-187867/&docid=0eOBRT57uPLXLM&imgurl=http://m5.paperblog.com/i/18/187867/top-7-weird-celebrity-endorsements-L-E75t7T.jpeg&w=500&h=333&ei=21LYT7L6GIfu8AOyt8WaAw&zoom=1&iact=hc&vpx=570&vpy=452&dur=728&hovh=183&hovw=275&tx=140&ty=92&sig=111307299590553427522&page=1&tbnh=131&tbnw=167&start=0&ndsp=37&ved=1t:429,r:18,s:0,i:126

http://www.google.co.uk/imgres?q=celebrity+endorsement+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=v9bU_0-B_8XabM:&imgrefurl=http://celebrity-jazz.blogspot.com/2010/04/cultural-implications-of-celebrity_30.html&docid=jTFLR9fbKsI6bM&imgurl=http://2.bp.blogspot.com/_yrgo5K8nwEg/S9rmbj8jvQI/AAAAAAAAAAs/NeZLwgK55UY/s1600/georgeclooney.jpg&w=300&h=217&ei=21LYT7L6GIfu8AOyt8WaAw&zoom=1&iact=hc&vpx=299&vpy=155&dur=1009&hovh=173&hovw=240&tx=80&ty=84&sig=111307299590553427522&page=1&tbnh=128&tbnw=185&start=0&ndsp=37&ved=1t:429,r:1,s:0,i:73

http://www.google.co.uk/imgres?q=bounty+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=Jj35kb9et0TWtM:&imgrefurl=http://tripwow.tripadvisor.com/slideshow-photo/02-dan-recreating-a-bounty-advert-by-travelpod-member-mattmcshane-bowen-australia.html?sid=11522292&fid=tp-2&docid=NK-B13352M4RTM&imgurl=http://images.travelpod.com/tw_slides/ta00/afd/0f4/dan-recreating-a-bounty-advert--bowen.jpg&w=550&h=413&ei=W1PYT5ToCcm_8wOG28CJAw&zoom=1&iact=hc&vpx=663&vpy=143&dur=7552&hovh=194&hovw=259&tx=151&ty=99&sig=111307299590553427522&page=1&tbnh=125&tbnw=166&start=0&ndsp=30&ved=1t:429,r:3,s:0,i:79

Independence/Individuality

Intelligence

Lifestyle

Make the person feel independent and it is personal tailored to them, this makes them feel special and stand out.

It is showing how much better there life would be with that product and improve there every day life.

This makes the reader feel as if they are leaning something new and make them feel intelligent and they would gain something from this product.

http://www.google.co.uk/imgres?q=Strong+Independent+adverts&hl=en&safe=active&sa=X&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=ngfX03l5hGe1yM:&imgrefurl=http://fringereport.wordpress.com/2011/09/&docid=YmqMGpyvh7r0ZM&imgurl=http://fringereport.files.wordpress.com/2011/09/19-festival-poster-landscape-w-dates.jpg&w=1000&h=713&ei=5S_bT7GxK8nB8gPnzICPCw&zoom=1&iact=hc&vpx=819&vpy=467&dur=5415&hovh=189&hovw=266&tx=151&ty=81&sig=109019032399284290851&page=2&tbnh=175&tbnw=219&start=34&ndsp=26&ved=1t:429,r:14,s:34,i:223

http://www.google.co.uk/imgres?q=smart+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=U2YoeQpEx5e3zM:&imgrefurl=http://jalopnik.com/smart-four-two/&docid=XP4wKf9RbkP8xM&imgurl=http://cache.jalopnik.com/assets/images/12/2008/12/Smart_Honda__Advert.jpg&w=600&h=764&ei=LTXbT9m5K4ru8AO00p3ICw&zoom=1&iact=hc&vpx=169&vpy=115&dur=4369&hovh=253&hovw=199&tx=112&ty=134&sig=109019032399284290851&page=1&tbnh=129&tbnw=101&start=0&ndsp=32&ved=1t:429,r:0,s:0,i:70

http://www.google.co.uk/imgres?q=apple+iphone+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=8sK8L7BW7xEQqM:&imgrefurl=http://designrfix.com/inspiration/inspirational-apple-iphone-artwork&docid=kiyF5-zJRjW8NM&imgurl=http://cdn.designrfix.com/wp-content/uploads/2009/12/apple-iphone-art-19.jpg&w=500&h=375&ei=tFPYT8CGCMbg8gPZsdSnAw&zoom=1&iact=hc&vpx=331&vpy=145&dur=2121&hovh=194&hovw=259&tx=130&ty=109&sig=111307299590553427522&page=1&tbnh=130&tbnw=173&start=0&ndsp=30&ved=1t:429,r:1,s:0,i:73

Nurture

Peer Approval

Rebel

It makes the user feel sorry for the animals and that they can help the animals they just have to donate; this makes the reader feel like it is easy to save that animal.

It makes the reader feel like they are going to be socially benefitted from that drink because there friends will drink it too.

It makes the viewer feel as if they would be cooler if they bought these jeans.

http://www.google.co.uk/imgres?q=wwf+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=9LDrtcob9zojJM:&imgrefurl=http://www.frederiksamuel.com/blog/2009/01/wwf-4.html&docid=BRapNnLUlz9IyM&imgurl=http://www.frederiksamuel.com/blog/images/wwf_planet_1.jpg&w=786&h=525&ei=BVTYT7vhMdPc8gOZ74idAw&zoom=1&iact=hc&vpx=962&vpy=11&dur=321&hovh=183&hovw=275&tx=205&ty=117&sig=111307299590553427522&page=1&tbnh=103&tbnw=154&start=0&ndsp=30&ved=1t:429,r:5,s:0,i:85

http://www.google.co.uk/imgres?q=strongbow+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=aODqY01Au1V1lM:&imgrefurl=http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=14502&docid=ykdjNvNasPXr3M&imgurl=http://www.utalkmarketing.com/pages/fsImageResize.aspx%3Ffname%3D../UTMImages/2/Strongbow_Bowtime.jpg%26w%3D352%26h%3D249&w=258&h=248&ei=rlTYT-TaKM2g8gPAwIygAw&zoom=1&iact=hc&vpx=527&vpy=143&dur=478&hovh=198&hovw=206&tx=102&ty=117&sig=111307299590553427522&page=1&tbnh=129&tbnw=131&start=0&ndsp=30&ved=1t:429,r:2,s:0,i:76

http://www.google.co.uk/imgres?q=diesel+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=yQEzgl2a3jd4LM:&imgrefurl=http://www.guardian.co.uk/media/2010/jun/30/diesel-asa-advertising&docid=X5hFyyHSczdJtM&imgurl=http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/6/29/1277832190229/Diesel-ad-banned-by-the-A-006.jpg&w=460&h=276&ei=-VbYT6SSNeSU0QXGt62wBA&zoom=1&iact=hc&vpx=516&vpy=155&dur=986&hovh=174&hovw=290&tx=160&ty=86&sig=111307299590553427522&page=1&tbnh=103&tbnw=172&start=0&ndsp=30&ved=1t:429,r:2,s:0,i:76

Rhetorical Question

Scientific / Statistical Claim

Unfinished Comparison / Claim

It makes the user feel guilty for the child and makes them donate the money.

It makes you feel like it cannot fail and will definitely work.

They make you feel like they are the best even though they have no proof.

http://www.google.co.uk/imgres?q=nspcc+advert&hl=en&safe=active&biw=1280&bih=908&gbv=2&tbm=isch&tbnid=luyd9SE76unByM:&imgrefurl=http://www.flickr.com/photos/elly_hudson/5405460422/&docid=Eg2bn5DD6VPxAM&imgurl=http://farm6.staticflickr.com/5171/5405460422_388f620bee.jpg&w=480&h=360&ei=alXYT_fbFIvU8QOs_K2BAw&zoom=1&iact=hc&vpx=832&vpy=295&dur=35&hovh=194&hovw=259&tx=120&ty=105&sig=111307299590553427522&page=1&tbnh=129&tbnw=174&start=0&ndsp=30&ved=1t:429,r:10,s:0,i:103

http://www.google.co.uk/imgres?q=statistics+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=2gG6F6rw_l81uM:&imgrefurl=http://www.makeupsavvy.co.uk/2011/02/which-beauty-ads-do-you-trust.html&docid=jDrNvPcc145gFM&imgurl=http://3.bp.blogspot.com/_98-vwLlnfhk/TVLDfvjXCFI/AAAAAAAADOk/a_mdU2nL2No/s1600/IMG_1096.JPG&w=1200&h=1600&ei=zVXYT-HhFtTa8QPl143BAw&zoom=1&iact=hc&vpx=1043&vpy=459&dur=168&hovh=259&hovw=194&tx=142&ty=115&sig=111307299590553427522&page=2&tbnh=176&tbnw=131&start=23&ndsp=27&ved=1t:429,r:16,s:23,i:198

http://www.google.co.uk/imgres?q=michelin+tires+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=QFb7yPSh9iC4HM:&imgrefurl=http://www.funnycommercialsworld.com/michelin-ad-campaign-the-right-tire-changes-everything-save-on-fuel-2217.html&docid=GXBEDdW0T9vGEM&imgurl=http://www.funnycommercialsworld.com/wp-content/uploads/2009/10/Michelin-Man.jpg&w=560&h=340&ei=YVbYT8rVAszq8QP_6rj_Ag&zoom=1&iact=hc&vpx=160&vpy=154&dur=403&hovh=175&hovw=288&tx=149&ty=67&sig=111307299590553427522&page=1&tbnh=104&tbnw=172&start=0&ndsp=35&ved=1t:429,r:0,s:0,i:70

Advertising techniques.

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