Advertising TechniquesAdvertising Techniques

BandwagonBandwagon

Everyone is doing it! You may be the Everyone is doing it! You may be the only person not using this product.only person not using this product.

ComparisonComparison

Our product is better, faster, or safer Our product is better, faster, or safer than…than…

Having FunHaving Fun

You’ll have more fun if you use this You’ll have more fun if you use this productproduct

RewardsRewards

Coupons, sale, 2-for-1, prizes, etc…Coupons, sale, 2-for-1, prizes, etc…

ScientificScientific

Research has found…Research has found… Advertisement that uses graphs or Advertisement that uses graphs or

statisticsstatistics

Sex AppealSex Appeal

You will be more appealing and You will be more appealing and attractive to others if you use…attractive to others if you use…

SymbolsSymbols

A symbol attached to a product may A symbol attached to a product may trigger emotions to buytrigger emotions to buy

Symbols – Symbols – AnimalsAnimals Sports FiguresSports Figures

TestimonyTestimony

A person, often famous, implies that A person, often famous, implies that since he or she uses the product, it since he or she uses the product, it must be good.must be good.

Advertisement AssignmentAdvertisement Assignment

Look at your advertisementLook at your advertisement Determine which technique(s) is the Determine which technique(s) is the

primary one(s) being usedprimary one(s) being used Give at least 2 reasons why you think Give at least 2 reasons why you think

that advertisement is using that that advertisement is using that techniquetechnique

Reality Check…explain how this is Reality Check…explain how this is “false” advertising. “false” advertising.