Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

They use beautiful people to do face products so that people think that they will look like them so they buy the product.

They use people that everyone knows so that when they say the product is good we trust them so we buy it because they are celebrities

Were they use lovey places to advertise because the consumer would like to go there and buy the holiday and escape to that country or place

Independence/Individuality

Intelligence

Lifestyle

Make you feel individuality so you feel like you’re not copying anyone

They use the I phone advert to make you think youre lifestyle is not good and that if you have a I phone it is good

They use technology to make you feel like its better than the car

Nurture

Peer Approval

Rebel

Rhetorical Question

Make you look after you’re pets and children

Peer people around you are drinking it so that you think it’s a cool drink and youre the only one that does not drink it

They use the advert flashing at the camera as saying if you have the jeans then you will be rebel and cool

Scientific / Statistical Claim

Unfinished Comparison / Claim

They use rhetorical questions like would you leave this child to starve and get beaten so that we feel sorry for the child and donate money

Adverts that have Scientific / Statistical Claims will show the audience that they can trust the product as it has been endorsed by medical or scientific doctors

They don’t say what it changes not clear they don’t have a slogan or statistics