Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

This is too make the customers think that if they was to buy that product that they would look as good as the person on the advert, this is why they use models for the adverts.

There using a celebrity so people will copy and buy the product also since there well known you will trust the product more

This makes the viewer think that they want too go there because they have used such a good photo of a lush sandy beach with clear blue water and really sunny weather which is the complete opposite of England so people will go for a change and the catch some sun.

Independence/Individuality

Intelligence

Lifestyle

Its when they make you feel indie, so you wont be the same as everyone else.

This is where there showing you a wqay of life with a apple product because nowadays people cant survive without them

They use intelligence and technology to impress you and to hopefully make you buy it.

Nurture

Peer Approval

Rebel

Rhetorical Question

Makes you want to look after yours pets or children by making you feel bad.

Peer pressure, because other people around them drink it and on the advert whilst they be drinking, they be having an amazing time.

They use the advert of her flasing a camera whilst in the product they want too sell to make you want too buy them so you fell rebellious.

Scientific / Statistical Claim

Unfinished Comparison / Claim

They ask rhetorical questions, This is to make the viewer feel bad and to try and donate money towards the cause.

This is where they use facts to make you buy the product, E.G they will say 99% of women chose this over another one which will make you think that it must be better.

They are giving us comparisons of two products to convince us that theres is better but with no facts