ADVERTISING SUPPLEMENT SEPTEMBER 13, 2019 BOLD STEP … · your new computational science hall only...

BOLD STEP FORWARDFORGING NEW FRONTIERS IN AI EDUCATION

ADVERTISING SUPPLEMENT SEPTEMBER 13, 2019

Letters

Today marks an exciting new chapter for MSOE—but considering the university’s history,

it makes perfect sense that this chapter is beginning. You see, MSOE was started in 1903 by Oscar Werwath with an applications-focused curriculum, leveraging many new technologies in electricity, radio and mechanical engineering. The greater

region of Milwaukee had a shortage of engineers who could apply these new engineering disciplines to the great industrial challenges of the 20th century. So MSOE very quickly became ubiquitous as the place where great engineers were made and companies went to create and grow their business.

History is about to repeat itself. Artificial intelligence (AI) is as transformative to the engineering community as two of the biggest inventions of the late 1800s: electricity in homes and combustible engines.

All sciences have had a computational segment for some time. AI has been around for about 70 years, but by utilizing

GPU computing, computational problems in engineering were sped up 1,000’s of times or more in the last decade. Unsolvable problems became solutions. Today’s AI was built on top of GPU computing and everything has changed.

Suddenly, AI is being used to dramatically change engineering problems and provide

solutions to problems previously deemed not practical or possible. The reality is that AI will transform all jobs across all industries.

Slightly less than two years ago, we announced a new Computer Science program at MSOE, along with plans to build a new Computational Science Hall that would house a GPU computing cluster used to create an AI application-focused curriculum. MSOE has the right size, the right culture, the right DNA and the right leadership to leverage this moment in history. This supercomputer places MSOE at the educational forefront of this new technology.

My wife Dian and I were excited by the ability we had to put MSOE at the forefront of this movement. I enjoyed my time at MSOE and Milwaukee immensely, creating lifelong friendships and learnings that made me who I am today. The Dwight and Dian Diercks Computational Science Hall is the vessel that will house MSOE’s new Computer Science degree, the GPU-powered supercomputer, the dedicated professors and the next generation of amazing students that will graduate from MSOE and transform businesses around the world.

Dwight & Dian Diercks

What a great day for MSOE, our city, and our region!

Let me start by thanking Dwight and Dian Diercks for their incredible generosity, their commitment and belief in our institution, and their vision. Our university could not have asked for two better people to partner with.

I would also like to thank the numerous individuals and organizations who have contributed nearly four million dollars for upgrades and long term maintenance of the facility, many of whom will have spaces named for them. These gifts will ensure that the building will both look and function well for a long, long time.

Although the official name of our new building is the Dwight and Dian Diercks Computational Science Hall, there is no doubt that it will impact students across all of our campus. Modern and flexible classrooms will allow innovative styles of instruction, from traditional lectures to collaborative education. State-of-the-art laboratories will support experiential learning in such fields as virtual and augmented reality, cyber security, and of course artificial intelligence. A Corporate Partnership Center will allow active engagement between industry representatives and MSOE faculty and students. And numerous study spaces scattered throughout the building will

allow students to work individually or in groups in a comfortable and inviting environment. It is my goal that every student who graduates from our institution, regardless of their major, spends time in this wonderful facility and gains a deeper understanding of the impact of today’s technology on their discipline.

Very importantly, Diercks Hall will soon be joined by the completely modernized Innovation and Technology Center which Direct Supply is creating in the adjacent German-English Academy. When completed in October 2019, the facility will offer additional classroom space and intern opportunities for MSOE faculty and students. Together, these projects will completely transform the heart of our campus.

Last year, our community worked to develop a comprehensive five-year strategic plan for our university. Part of this plan was the creation of a bold and compelling vision for our future: MSOE will set the standard for preparing leaders to solve the diverse technical challenges of the 21st century. This is clearly an ambitious goal, but today’s opening of the Dwight and Dian Diercks Computational Science Hall puts us one large step closer to achieving it.

John Walz, President, MSOE

2 | SEPTEMBER 13, 2019 MSOE — BOLD STEP FORWARD ADVERTISING SUPPLEMENT

Rexnord

Reinhart Boerner Van Deuren s.c.

Rexnord is proud to share the Milwaukee School of Engineering’s vision and commitment to the Milwaukee community. Your dedication to excellence in engineering inspires us, and we look forward to continued collaboration on the bright future of technology in Industry.

Congratulations on the opening of the Dwight and Dian Diercks

Computational Science Hall. Thank you, MSOE, for your investment in the future of IIoT and

workforce technology. We welcome tomorrow’s MSOE alumni, who will pass through this hall and join the Rexnord team of engineers to continue raising the bar in innovation.

Reinhart congratulates the leadership, alumni, faculty and students of MSOE on the grand opening of Diercks Hall. MSOE is a powerhouse institution with a long tradition of excellence, and your new computational science hall only continues that legacy. This state-of-the-art facility gives students the opportunity to dive

deeper into the world of artificial intelligence as well as emerging and advanced technologies sure to improve the way we run our businesses, practice medicine, live our lives, and so much more. We are very excited about what the future holds and look forward to celebrating additional milestones with you.

CongratulationsTom Bentley, IIIMilwaukee is very fortunate to have a cutting-edge university like MSOE. The Bentley Company and Bentley World Packaging were built on innovation and integrity, as is MSOE.

The new AI Center is a shining example of how bright the future can be. As the prime contractor for the Grohmann Museum, we

have a unique perspective on MSOE. As Dr. John Walz recently said, “We are proud of our partnership with Tom Bentley and the Bentley Company and are committed to continuing this tradition of quality on campus.”

We applaud MSOE and are privileged to be a part of it.

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MSOE Helps to Build the Future with a Practical, Collaborative Approach to Education Engineering a bond between education,

business and industry is critical to a community’s economic success. That is why Oscar Werwath, a practicing engineer who graduated from European technical schools in the late 19th century, organized the School of Engineering of Milwaukee in 1903, which became the first American educational institution based on an applications-oriented curriculum.

“Back when Johnson Controls, Allen-Bradley and Harley-Davidson were just starting up, there really was no technical training in Milwaukee to supply the skilled workers they needed,” says Stephen Williams, Ph.D., chairman of electrical engineering and computer science at MSOE.

These early MSOE supporters realized their future depended on educational institutions that could prepare men and women to fill newly created engineering and management positions. Today, MSOE offers 15 bachelor’s degrees and 10 master’s degrees to 2,800 students.

Throughout the years, MSOE has maintained its close ties with the business community. Representatives from business, industry,

government and education sit on its Board of Regents, which provides oversight of institutional policies, finances and academic programs.

“The Board of Regents’ influence on how MSOE operates is pretty evident,” Williams says. “Our organizational structure is a little more corporate than academic, and because we have C-suite people on our board, we have a fair number of MSOE faculty who work at those companies.”

The result is a practical approach to education that is focused on addressing real business and industry needs.

“MSOE is known for its applied, hands-on curriculum,” says Williams. “A measure of that is the number of engineering and nursing classes that

have physical labs associated with them.” The focus on physical labs will continue with

the Dwight and Dian Diercks Computational Science Hall, which will have as many labs as it does classrooms. They include the Caspian Cyber

Congratulations! We are proud to be partnered with MSOE on the Diercks Computational Science Hall, a monument to education.

Thank you MSOE!

At Generac, we are passionate about the engineering community. That is why we offer a wide variety of educational experiences including on-demand webinars, in person continuing education classes and an annual three day event with engineers from all over North America.

Learn more about everything we offer here: www.generac.com/Industrial/professional-resources

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Security Laboratory, the Dedicated Computing Data Analytics Laboratory, the Dr. Bernard A. Cohen ’71 Human Machine Interface Laboratories, the LogistiVIEW AR/VR Laboratory and the Northwestern Mutual AI Laboratory.

MSOE’s educational approach fosters deep ties to the school. More than 20,000 alumni live and work throughout the United States and abroad, and nearly 2,000 of them own their own businesses or are officers of companies.

One of them is Dwight Diercks, who graduated from MSOE with a computer science and engineering degree in 1990. He was among the first employees at NVIDIA, a California manufacturer of graphics processing units, and is now its senior vice president of engineering. He and his wife’s donation to MSOE is designed to make sure the school can help business and industry move forward.

“Dwight knows there’s a tremendous demand for technology among businesses, and he wants to seed that technology in the Midwest by putting it in the hands of MSOE students,” Williams says. “He’s creating a talent pool of students trained in the latest technology,

many of whom will stay here.”Business and industry collaboration will be

emphasized in the new facility. “Even before Diercks Hall opened, MSOE has been creating agreements with companies who will use the corporate touchdown space to locate student interns and equipment in the new building,” says Williams.

Pieper Electric, a full-service, employee-owned automation, electrical, mechanical and technology systems contractor is sponsoring the PieperPower

Corporate Partner Touchdown Center in Diercks Hall.

“The open and engaging spaces will support collaboration between students, faculty and industry, and will also align with our approach to ongoing learning within our organization,” says Rick Parra, the company’s president. “Pieper Electric is always looking for exceptional talent to add to our team, and MSOE has proven to be a source for candidates,

providing interns and full-time hires for decades.”Like many companies, Pieper Electric

encourages its employees to help with MSOE’s mission. Richard Pieper, the son of the company’s

founder, served in various leadership positions on MSOE’s governing boards for more than 40 years. Vice President Mike Wierzba, an MSOE alum, currently serves on the Industrial Advisory Board of the university’s Civil and Architectural Engineering and Construction Management Department. Employees Andy Phelps and Randy Grinka helped students prepare and win at the Associated Schools of Construction National Open Competition in Reno, Nevada. Phelps is returning to campus this fall to provide hands-on instruction in MSOE’s architectural engineering class.

“Empowering our people means encouraging them to be servant leaders in everything they do and giving them the freedom to lead, mentor and serve,” Parra says. “Cultivating the connection between new technology at MSOE and industry is critical to our success.”

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AI: Get on Board or Get Out of the Way Artificial intelligence – machines’ ability

to learn on their own – promises to change the way business is done.

“It really is a new kind of industrial revolution,” says Derek Riley, Ph.D., computer science program director at Milwaukee School of Engineering (MSOE). “Much the way assembly lines revolutionized how things were made, AI technology is going to change the way people interact with computers, other people, and just about everything.”

Artificial intelligence applications have been around for more than a decade, but their use is reaching a tipping point due to advances in computing technology, the massive amounts of data that have been compiled, and the development of algorithms that are now sophisticated enough to comb through data to identify patterns and solve real problems.

“AI is all about streamlining decision making,” Riley says. “It’s about letting humans do what humans are good at and letting computers do what computers are good at.”

Jeff Krueger, director, systems engineering at Waukesha-based Dedicated Computing, agrees.

“Data analytics, machine learning, and artificial intelligence are changing how diseases are

diagnosed,” he says. “Students training through simulators will have the ability to dynamically adjust to the learning techniques of the individual, creating deeper and engaging environments that will increase overall learning.”

Dedicated Computing designs, develops, tests, and manufactures application-specific, high-performance computational solutions used in life sciences, healthcare, training and simulation, and Industry 4.0. It is sponsoring the Dedicated Computing Data Analytics Laboratory – a data-rich, reconfigurable laboratory space – in MSOE’s new Dwight and Dian Diercks Computational Science Hall.

Krueger says MSOE’s new lab will be critical for giving people the skills needed to fully leverage artificial intelligence.

“For many years, sensors, data collection endpoints and IT systems have logged an incredible amount of data, most of it dark – which means it is stored, but has not been looked at or processed,” he says. “Embedded in this data are potentially patentable ideas, as well as new and unique methods by which a product can surpass the competitors. Data analytics and increased computational capability will make large and small businesses more nimble, allowing them to

create impactful and beneficial solutions.”Riley agrees. “In order to be effective, small

companies have to understand the general ideas of how these technologies work, so they can make good business decisions around where they should use an AI solution to address a problem,” he says.

MSOE is at the forefront of bringing artificial intelligence into the mainstream.

“Our focus on AI is pretty unique,” Riley says. “The only two schools that I can point to that are doing something in the same vein are the Massachusetts Institute of Technology, which recently realigned their computer science department, and Carnegie Mellon University. Both are much bigger, research-focused universities. What makes us unique is that we are focused on undergraduate students and applied skills.”

“What MSOE is doing is fantastic for Wisconsin, the Midwest, and all those impacted by the migration of knowledge across all domains,” says Krueger. “Investing in the infrastructure, resources, and staff will benefit Wisconsin, as well as current and future students. We hope to aid in increasing the awareness of technology, methods, and our experience in developing and managing similar solutions.”

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Pieper Electric, Inc. is proud to sponsor the Corporate Partnership Classroom, Corporate Partnership Center Touchdown Space and Collaboration Rooms within the Dwight and Dian Diercks Computational Science Hall. This new interactive learning space is in true alignment with Pieper Electric’s approach to ongoing and collaborative life-long learning and commitment to our community.

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SERVICESAutomation

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and Collaboration Rooms within the Dwight and Dian Diercks . This new interactive learning space is

in true alignment with Pieper Electric’s approach to ongoing and collaborative life-long learning and commitment to our community. collaborative life-long learning and commitment to our community.

Our PeopleOur PeopleARE OUR POWERARE OUR POWERARE OUR POWERARE OUR POWER

Pieper Electric, Inc. is proud to sponsor the Corporate Partnership

. This new interactive learning space is in true alignment with Pieper Electric’s approach to ongoing and collaborative life-long learning and commitment to our community. collaborative life-long learning and commitment to our community.

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rexnordcorporation.com

Thank you MSOE for your investment in the

future of technology.

Proud to share the same

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Providing Students with the Skills to Thrive in Industry 4.0Industry 4.0 combines the computer-based, analytic-driven Internet of

Things (IoT) with a factory’s physical processes to create a network that learns from experience. It relies on a multitude of sensors that gather data about temperature, vibration, speed and load, as well as modeling software that analyzes the aggregated data to learn ways to improve processes.

It’s increasingly important to companies like Milwaukee-based Rexnord, an industrial leader in highly engineered mechanical and digi-mechanical components for process and motion control systems and advanced water systems solutions.

“IoT allows Rexnord to inform users of operational performance so that they can optimize their processes and avoid issues that could impact their system uptime,” says Mike Miclot, vice president – marketing and customer care at Rexnord. “AI allows us to embed technology into our offerings that learns as users deploy our products in their systems. It can combine industry norms with data unique to the user’s particular installation to suggest ways to optimize runtime performance and improve reliability.”

Industry 4.0 is equally important for New Berlin-based Pindel Global Precision, a contract manufacturer of precision machine parts and assemblies. It’s currently testing machine monitoring tools that provide real-time performance data.

“If you can label the data that’s being compiled when there is a failure or when a tool needs to be replaced, machine learning and AI will look to see what was occurring just before that event to predict and anticipate issues and problems the next time,” says Bill Berrien, the company’s CEO.

While Industry 4.0, IoT and AI are still new concepts for many businesses, they are generating a lot of interest.

“Two years ago, MSOE sponsored a Deep Learning Institute with NVIDIA that drew 50 business professionals from the Milwaukee area,” says Eric Durant, Ph.D., computer engineering program director at MSOE. “Attendees received hands-on training using the latest artificial intelligence frameworks, software and GPU technologies.”

Dwight Diercks, an MSOE alum and senior vice president at NVIDIA, a California-based industry leader in artificial intelligence, supercomputing and visual computing, strengthened that relationship when he and his wife, Dian, donated $34 million for the construction of the Dwight and Dian Diercks Computational Science Hall. Rexnord and Pindel are both partners in the project. Rexnord is sponsoring a classroom, while Pindel is sponsoring an industry collaboration room, where companies can collaborate with students and faculty.

The new hall, plus MSOE’s expanded computer science, computer engineering and software engineering curriculum, are important investments for the region, says Joseph Hamann, director of advanced engineering at Rexnord. “The growth in infrastructure at Diercks Hall and MSOE’s depth of electrical and computer engineering knowledge will strengthen the pipeline of IoT and AI-ready talent,” he says. “It will also provide local industry with opportunities to collaborate with experienced faculty and students and leverage the computing infrastructure necessary to rapidly iterate the design of AI solutions.”

MSOE’s focus will also highlight an economic growth cluster – intelligent industrial automation – that Berrien says is critical to the region’s historical and future economic growth. Berrien says the cluster includes industry leaders like Rockwell Automation, Johnson Controls, Rexnord and GE Healthcare. “It is a cluster that distinguishes us nationally and globally and is ripe for further investment,” he says. “The ability of MSOE to attract students, faculty and industry to that leading-edge skill set is a game changer and could enable the next golden age of manufacturing.”

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All of us at Baird would like to congratulate MSOE on the grand opening of the Diercks Computational Science Hall. We can’t wait to see where you take us next.

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WHAT’S POSSIBLERETHINK

Diercks Hall Puts MSOE at Center of AI TransformationBy Greg Estes, NVIDIA Vice President of Corporate Marketing

Add “technology hub” to the list of things brewing in Wisconsin.

A recent study, titled Milwaukee’s Tech Talent Impact, found that nearly one-quarter of the total regional economic output was dependent on technology talent.

Milwaukee School of Engineering (MSOE), with its newly minted Dwight and Dian Diercks Computational Science Hall, is now positioned to be the region’s educational model for next-generation technologies such as artificial intelligence (AI), deep learning, cybersecurity, robotics, and cloud computing.

Diercks Hall, made possible thanks to a $34 million gift from MSOE Regent and alumnus Dr. Dwight Diercks and his wife Dian, is a 64,000-square-foot cornerstone facility that joins the university’s iconic Grohmann Museum, Kern Center and Grohmann Tower campus buildings. The building has carved a home in the middle of campus, near the intersection of Milwaukee and State Streets, directly east of MSOE’s German-English Academy.

Diercks serves as senior vice president of software engineering at NVIDIA, a California-based technology company and global leader in AI, supercomputing, and visual computing. Diercks’ engineering team is one of the largest at the company, building software for all of NVIDIA’s products, ranging from PC and workstation graphics cards, Deep Learning Accelerators, autonomous automobile solutions, artificial intelligence, cloud computing and gaming appliances.

NVIDIA is the inventor of the GPU, a high-performance processor that is fueling advancements in AI that impact all areas of business, including the healthcare, manufacturing, retail, robotics, and automotive industries.

“MSOE changed the course of my life and my career, and has a special place in my heart,” said Diercks. “Just as the modern computer transformed technology 30 years ago, AI will transform technology as we know it for the next generation and across all industries.”

The crown jewel of the facility is a state-of-the-art data center, home to “Rosie,” a supercomputer powered by more than 100 of the most advanced NVIDIA GPUs. The name of this number-crunching behemoth inside Diercks Hall was inspired by the women who programmed one of the earliest computers – the Electronic Numerical Integrator and Computer (ENIAC) and captured in the documentary “Top Secret Rosies – The Female Computers of WWII.”

MSOE is banking on the brand-new facility to energize students, faculty, staff, and businesses across industries to collaborate with, and within, the university and to benefit from this computational powerhouse built by NVIDIA. We also partner with MSOE on AI training through NVIDIA’s Deep Learning institute.

“I wanted to give MSOE a gift that would position this incredible university as a major application-focused computer science and artificial intelligence center for the Midwest and U.S. for years to come,” said Diercks.

Access to GPU-accelerated high performance computing plays an increasingly important role in the research at universities. It enables postdoctoral researchers to tackle big data challenges — like precision medicine — using deep learning. What distinguishes MSOE’s approach is its focus on undergraduate teaching, using

an application-oriented curriculum developed in collaboration with corporate and industry partners.

From discovering drugs, to locating black holes, to finding safer energy sources, high performance computing systems around the world have enabled breakthroughs across all scientific domains.

This supercomputing performance opens up new worlds of possibility, but would be of

limited utility if GPUs didn’t also offer extraordinary efficiency. On the latest Green500 list of the world’s most energy-efficient supercomputers, 22 of the top 25 systems are NVIDIA GPU-powered systems.

Across the globe, organizations with massive computational needs have widely adopted NVIDIA technology. These include automotive companies such as BMW and Ford, healthcare companies such as GE Healthcare and Siemens Healthineers, tech companies like Facebook and Microsoft, and an array of other large corporations like Fujifilm and Walmart. Research leaders like U.S. Department of Energy’s National Laboratories, Riken in Japan, and the Swiss National

Supercomputing Center as well as universities worldwide have also come to rely on GPUs.

NVIDIA DGX systems are used to build the world’s most powerful supercomputers


Founded in 1985 and proudly employee-owned, Direct Supply® is the nation’s largest provider of technology, products, and services to the rapidly evolving field of senior health. The company focuses on the future of care and is pioneering solutions that address some of the industry’s most daunting challenges. By helping senior care community caregivers and administrators lower costs, improve outcomes, and heighten the resident experience, Direct Supply is delivering upon its mission to enhance the lives of millions of seniors every day.

Direct Supply has invested in its Innovation & Technology Center, located on the Milwaukee School of Engineering’s campus, which develops the future of aging adults by working with startups, universities and progressive care providers – all within a unique environment that incubates ideas and promotes collaboration. The center, which opened in 2012 as a way to connect MSOE computer engineering and business students with internships and experience working for Direct Supply, has expanded from two floors to occupy the entire 55,000 sq. ft. German-English Academy building.

About Direct Supply

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In terms of technology adoption, the Senior Living industry has traditionally lagged behind the rest of the world; however, that statement no longer holds true. A perfect storm brewed by the trifecta of enhanced regulation, a shortage of skilled caregivers and the challenge of caring for an aging population has jolted Senior Living providers to seek technology-enabled solutions for their very specific challenges. While some advanced solutions exist in hospital care, the exorbitantly high costs are not favorable in the Senior Living context. Problems like fall prevention and wander management have received a lot of attention from engineers to academics, but an adequately effective solution still hasn’t been created.

With a highly regulated industry comes the need to measure everything and therefore an incredible abundance of data. Having served the industry for almost 35 years, Direct Supply possesses terabytes of historic data about every aspect of Senior Living. Coupled with a deep domain knowledge, Direct Supply’s data scientists are targeting these datasets and focusing on a wide variety of problems, including revenue risk management, market analysis, staffing, smart devices and IOT, procurement and facility management. With regular collaboration and input from customers throughout the process, developing solutions and testing them in the field is done quickly and efficiently. Direct Supply’s research in this area has led to the development of new algorithms targeting better and more economical nutrition choices, in addition to machine vision algorithms capable of recognizing various assets within a building to help ease both data and asset management processes. Direct Supply’s contributions to the field of AI have been published

in multiple national journals as well as recognized at global AI conferences, like the IEEE COMPSAC.

With the renovation of the Innovation & Technology Center, Direct Supply is thrilled to strengthen the symbiotic relationship with MSOE’s talented students and faculty. The opening of the Dwight and Dian Diercks Computational Science Hall will lead to new areas of focus as well as an advanced AI computational infrastructure right in the heart of Milwaukee. Direct Supply looks forward to building on the existing MSOE summer research partnerships and student internships to build amazing solutions for our nation’s seniors.

Exploring What’s Next for Senior Living

DSTechCenter.com

@ds_itc @DS_ITC @DSInnovationandTech

© 2019 Direct Supply, Inc. All rights reserved.


In terms of technology adoption, the Senior Living industry has traditionally lagged behind the rest of the world; however, that statement no longer holds true. A perfect storm brewed by the trifecta of enhanced regulation, a shortage of skilled caregivers and the challenge of caring for an aging population has jolted Senior Living providers to seek technology-enabled solutions for their very specific challenges. While some advanced solutions exist in hospital care, the exorbitantly high costs are not favorable in the Senior Living context. Problems like fall prevention and wander management have received a lot of attention from engineers to academics, but an adequately effective solution still hasn’t been created.

With a highly regulated industry comes the need to measure everything and therefore an incredible abundance of data. Having served the industry for almost 35 years, Direct Supply possesses terabytes of historic data about every aspect of Senior Living. Coupled with a deep domain knowledge, Direct Supply’s data scientists are targeting these datasets and focusing on a wide variety of problems, including revenue risk management, market analysis, staffing, smart devices and IOT, procurement and facility management. With regular collaboration and input from customers throughout the process, developing solutions and testing them in the field is done quickly and efficiently. Direct Supply’s research in this area has led to the development of new algorithms targeting better and more economical nutrition choices, in addition to machine vision algorithms capable of recognizing various assets within a building to help ease both data and asset management processes. Direct Supply’s contributions to the field of AI have been published

in multiple national journals as well as recognized at global AI conferences, like the IEEE COMPSAC.

With the renovation of the Innovation & Technology Center, Direct Supply is thrilled to strengthen the symbiotic relationship with MSOE’s talented students and faculty. The opening of the Dwight and Dian Diercks Computational Science Hall will lead to new areas of focus as well as an advanced AI computational infrastructure right in the heart of Milwaukee. Direct Supply looks forward to building on the existing MSOE summer research partnerships and student internships to build amazing solutions for our nation’s seniors.

Exploring What’s Next for Senior Living

DSTechCenter.com

@ds_itc @DS_ITC @DSInnovationandTech

© 2019 Direct Supply, Inc. All rights reserved.


We Salute the Artificial Intelligence Center and Genuine

Excellence of MSOECongratulations MSOE on your exciting curriculum game changer – the new AI Center.

Tom Bentley, an MSOE Corporate Board Member, is an enthusiastic supporter of important MSOE groups and has been for many years. Supporting many MSOE Golf Outings and the following:

MSOE School of Nursing

Engineers Without Borders

Robot Transport to NASA Competition

Prime Contractor for the

iconic Grohmann Museum

The Grohmann Museum is one of MSOE’s

signature campus buildings, dedicated to Men at Work and featuring the world-

class art collection of Eckhart Grohmann.

FAMILY HISTORY

THOMAS BENTLEY III & JACK HENKE

THE BENTLEY

THO

MA

S BENTLEY III &

JAC

K H

ENK

E

Seven generations since 1848170 years

The Grohmann Museum is

featured on the cover of the

newly-published Bentley

Family 170-year story.

“We are proud of our

partnership with Tom

Bentley and the Bentley

Company and are

committed to continuing

this tradition of quality

on campus.”

Dr. John Y. Walz President Milwaukee School of Engineering June, 2019

091319_Bentley_9x11_draft02.indd 1 8/26/19 10:37 AM

When students walk into MSOE’s augmented and virtual reality lab this

fall, they may hope they’re building the next Ironman, but they’ll actually be doing something far more important – learning how to leverage the technology to help transform the way people interact with computers and other people.

“MSOE has always been about the practical application of technology,” says Seth Patin, a 2005 MSOE grad who is CEO and founder of Accelogix, a consulting firm that specializes in implementing warehouse management software; and LogistiVIEW, which has developed a warehouse automation platform that combines augmented reality, artificial intelligence and computer vision.

Patin says virtual reality is about replacing the physical world with a new, digitally created world, while augmented reality provides information about what you’re seeing in the world around you. Ironman’s suit is an excellent example of augmented reality, but there are

more practical applications as well. For example, special glasses worn by warehouse workers can simplify their jobs by showing a green box over the shelf where the product is located or by showing a picture of the object they are looking for.

“Augmented reality and virtual reality can allow us to completely reinvent the way computers interface with people,” Patin says. “Humans are very visually oriented. As computers get smaller and networks move data faster, vision will be the way we interface with computers.”

The LogistiVIEW AR/VR Lab includes a “cave” that allows videos to be projected onto three walls. “The images are tied together to create an immersive environment,” says Derek Riley, Ph.D., computer science program director at MSOE. “We can use the cave to visualize molecular modeling or construction designs. What better way to understand the building you are designing than to walk through it before it has been built?”

“The lab will also be equipped with mixed-reality devices like Microsoft’s HoloLens and Vuzix that will let nursing students see and explore the entire organ structure,” Patin says. “It will teach nurses things they would not be able to do without working on an actual patient.”

“Even though this lab is in the computer science building, augmented and virtual reality are not necessarily computer concepts,” Patin says. “They are, in fact, concepts that impact any specialty’s ability to interact with the world with the assistance of a computer.”

“There are a few platforms on the market that already facilitate concepts around virtual and augmented reality,” Patin says. “A lot of the technology, however, is still being developed and that presents a huge opportunity for MSOE students. The computers of the next 10 or 15 years will be dreamt up in laboratories like this – because those computers will not be using keyboards or touch screens. It will be augmented reality and virtual reality.”

New Lab Will Help MSOE Bring Ironman to the Workplace

We Salute the Artificial Intelligence Center and Genuine

Excellence of MSOECongratulations MSOE on your exciting curriculum game changer – the new AI Center.

Tom Bentley, an MSOE Corporate Board Member, is an enthusiastic supporter of important MSOE groups and has been for many years. Supporting many MSOE Golf Outings and the following:

MSOE School of Nursing

Engineers Without Borders

Robot Transport to NASA Competition

Prime Contractor for the

iconic Grohmann Museum

The Grohmann Museum is one of MSOE’s

signature campus buildings, dedicated to Men at Work and featuring the world-

class art collection of Eckhart Grohmann.

FAMILY HISTORY

THOMAS BENTLEY III & JACK HENKE

THE BENTLEY

THO

MA

S BENTLEY III &

JAC

K H

ENK

E

Seven generations since 1848170 years

The Grohmann Museum is

featured on the cover of the

newly-published Bentley

Family 170-year story.

“We are proud of our

partnership with Tom

Bentley and the Bentley

Company and are

committed to continuing

this tradition of quality

on campus.”

Dr. John Y. Walz President Milwaukee School of Engineering June, 2019

091319_Bentley_9x11_draft02.indd 1 8/26/19 10:37 AM

NOW ENTERING: MSOE 4.0

As the doors open today at Diercks Hall, it’s a new beginning in Milwaukee. Here, tomorrow’s sharpest minds will prepare to meet transformation head-on. Hidden answers lie waiting in how

engineering, and re-engineering with AR and AI, crack open next-level value. And it’s the students walking these halls that will drive it to reality.

LogistiVIEW – founded by MSOE alum, partners of MSOE today – reach for these same answers as we challenge the meaning of work. When people are augmented, powered by AR and AI, the

countdown’s on to reaching every goal – and then going further.

The timer’s already running, how fast can you reengineer work?

How do we work in Industry 4.0?

People, augmented. Intelligence, amplified.

A reengineered workforce, powered by LogistiVIEW.

www.logistiview.com


Northwestern Mutual understands that its position as an industry leader depends not

only on its ability to manage financial risk, but its ability to leverage technology.

“One of the challenges we face is staying one step ahead of what consumers demand and the expectations they have,” says Karl Gouverneur, vice president, digital workplace and corporate solutions and head of digital innovation at Northwestern Mutual. “Technology is enabling us to create an omni-channel experience that is customizable and personalized.”

For much of its more than 160-year existence, Milwaukee-based Northwestern Mutual took a conservative approach to everything – including technology. Leadership realized a change was needed more than 10 years ago. “We recognized the need to shift our mindset,” Gouverneur says. “We’ve adopted an innovation mindset. We’re rethinking the way we deliver our financial planning experience and strengthening our digital infrastructure.”

Northwestern has also formed partnerships with organizations like MSOE that share the goal of advancing technology in southeastern Wisconsin. Northwestern believes the Dwight and Dian

Diercks Computational Science Hall will play a key role in advancing technology and, to that end, it is sponsoring three areas in the new building – the Northwestern Mutual Artificial Intelligence Laboratory, an industry collaboration room and a classroom.

“We’re committed to growing Milwaukee as a tech hub where technology, entrepreneurship and innovation are core to its success to attract and retain top talent,” says Gouverneur.

One of the challenges with technologies that leverage the internet is cybersecurity. Many existing systems are inherently vulnerable, because they were designed before cybersecurity became an acute issue, according to Walter Schilling, Ph.D., a cybersecurity expert and professor of electrical engineering and computer science at MSOE. “Once you have an insecure system out there, it is almost impossible to make it secure,” he says.

To counter this, MSOE now offers three different courses for software and computer engineers to give them the experience and skills they need to design systems in a more secure fashion. And the new Caspian Cybersecurity Laboratory will help students do real-world cybersecurity simulations and test defensive mechanisms in a professional

and controlled environment. In order to keep Wi-Fi signals from escaping the

lab, the walls and floor are covered with a special shielding paint, and the ventilation shafts were lined with a fiber mesh that traps wireless signals. That security will allow students to safely launch denial-of-service attacks against a wireless access point, so they can learn how to defend against them.

“We can test how to set up a network properly and defend it against an attack,” says Schilling. “We can also test Internet of Things (IoT) devices by standing them up on a segregated network in an isolated and secure environment, and then attacking them to identify their vulnerabilities.”

MSOE’s efforts will help businesses safely incorporate technology into their business models.

“IoT is really like the old Wild West,” Schilling says. “There are a lot of IoT devices coming online, and they are not very well secured. They are being added to so many devices and equipment that it is difficult for businesses to keep up. And that is where MSOE will play an important role – through our curriculum, through our industry collaboration and through our cybersecurity lab.”

Technology is Driving Business Models


REVOLUTIONIZING THE WAY WE DO BUSINESS.

© 2019 Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI, and its subsidiaries.

To us, innovation is about taking an idea and transforming it into a better

way of meeting our clients' financial goals.Learn more at innovation.nm.com

23-5318_MSOE grand opening_Ad.indd 1 8/12/19 1:22 PM

Investing in the

futureAt We Energies, we’re investing in the future by using smart, innovative technology to enhance our electric and natural gas delivery infrastructure and reshape our generation fleet for a clean, reliable energy future.

It is in that spirit that we are supporting MSOE in the advancement of technology across the region.

SEPT. 6–DEC. 22, 20191000 N. Broadway, Milwaukeegrohmannmuseum.org

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NEW RESOURCES CONSULTING

Improvement through technology

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BOLD STEP FORWARDGrand Opening CelebrationDwight and Dian Diercks Computational Science HallMilwaukee School of EngineeringFriday, Sept. 13, 20199 a.m. — Official Ribbon Cutting, Remarks and Unveiling of Supercomputer

(Seating by invitation only. Program will be broadcast live at msoe.edu)

11 a.m. — Keynote Address by Jensen Huang, Founder, President and CEO of NVIDIA (Seating by invitation only. Program will be broadcast live at msoe.edu)

1 – 3 p.m. — Artificial Intelligence Panel Discussions

(Seating is limited. Discussions will be broadcast live at msoe.edu)

1 p.m.: Demonstrating a Business Case for AI Projects• Glenn Fung Moo, Chief Research

Scientist, Director of AI and Machine Learning Research, American Family Insurance

• Troy Mahr, Manager of Data, Analytics & Insights Team, Rockwell Automation

• Saad Sirohey, Ph.D., General Manager – Global CT Digital and Clinical Applications, GE Healthcare

2 p.m.: Overcoming Barriers on AI Projects• Doug Barton, President and Chief

Executive Officer, UBIX.AI• Jeff Krueger, Director of Systems

Engineering, Dedicated Computing• Nithin Ramachandran, Director –

Artificial Intelligence and Market Research, Direct Supply

1 – 4 p.m. — Diercks Hall Open House

Explore Diercks Hall and learn more from our corporate partners who have sponsored the classrooms and laboratories, and view demonstrations, displays and interactive exhibits.

Better Manufacturing with Rexnord’s Smart Condition Monitoring System

Rexnord Corp. Classroom (DH-129)

Designing Computing Platforms for High-Performance Workloads

Dedicated Computing Data Analytics Laboratory (DH-210)

Will You Work for a Robot? with Karl Gouverneur, Vice President – Digital Workplace & Corporate Solutions, Northwestern Mutual

Northwestern Mutual AI Laboratory (DH-344)

Security Camera DemonstrationsPieper Electric Classroom (DH-240)

BIM Modeling and ConstructionPieperPower Corporate Touchdown Space (DH-244)

Gaming Demonstrations by NVIDIAClassroom (DH-310)

Anatomage Table: Virtual Dissection of the Human Body with MSOE Faculty

Human Machine Interface Laboratories (DH-327)

Speaking Fluent AI: How Augmented Reality is the Language of Artificial Intelligence with Seth Patin, CEO and Founder, Accelogix and Logistiview

Logistiview AR/VR Laboratory (DH-332)

AI Threat Intelligence – Collecting Cybercrime DNA with Keith Rayle, Global Strategist, Fortinet Inc.

Caspian Technology Concepts Cyber Security Laboratory (DH-329)

MKE Tech HubNorthwestern Mutual AI Laboratory (DH-344)

Engineering a Smarter Supply Chain: How to Capitalize on a Revolutionary Opportunity with Ryan Kirklewski, CEO, Accelogix

Accelogix Seminar Room (DH-443)

GPU Utilization with Dr. Josiah Yoder, assistant professor, MSOE

Classroom (DH-449)

Learn more and register: msoe.edu/boldstepforward


reinhartlaw.com · 414.298.1000MILWAUKEE · MADISON · WAUKESHA · CHICAGO · ROCKFORD · MINNEAPOLIS · DENVER · PHOENIX

We’ve been putting Clients First for 125 yearsFrom tanneries in the 1890s to heavy manufacturing in the 1950s to today’s cutting-edge tech companies that look to MSOE help supply the workforce of tomorrow, Reinhart has never wavered in its commitment to each client’s success.

We proudly congratulate our client MSOE on the Grand Opening of Diercks Hall.

ADVERTISING SUPPLEMENT SEPTEMBER 13, 2019 BOLD STEP … · your new computational science hall only...

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