Advertising Structures

Megan Kelly.

Talking HeadsNike- Glory Is Ours

• Definition: This is an advert that has people talking into the camera, it usually has a shot from their shoulders upwards. This makes the audience feel like they are being personally addressed.

• Purpose: To show that Nike are passionate in what they represent just like how all the footballers shown in the advert and passionate about playing football for their country.

• Mise en scene: The players are from all over the world so this represents all the different cultures. It has a plain background but each of the football kit colours are shown to convey the different teams.

• Target audience: The target audience is for anyone who has an interest in football but also in Nike.

AbstractSony - Bravia - Paint

• Definition: Abstract is where it doesn’t represent reality but it is experimental creative and artistic.

• Purpose: This advert is too show that the new Sony has colour like no other TV.

• Mise En Scene: The paint that explodes represents that the new Sony TV colour explodes out of your screen where it is so good. It is set in what looks like a council estate and it is dull and boring but where they add the paint it shows that whatever the programme is even if it’s a really old programme the colour will still be really good.

• Target Audience: As it is a new TV it will cost a bit of money, so it will be for anyone who can afford it. Also I believe it would be targeted at families as they want a really good TV that is colourful for the kids but also good quality for when the whole family want to watch TV.

DocumentaryCalgon- Limescale

• Definition: This is an advert that shows the product and what it can do, it is an informative style of advert.

• Purpose: The advert shows a demonstration of how the product works, the purpose of it is to prove that it does work and it is better than other products.

• Mise En Scene: It is set in what looks like a home to represent the washing machine and where it always is.

• Target Audience: Anyone who owns a washing machine.

SeriesT-Mobile

• Definition: A Series is when you have similar adverts that are released every month or so from the same product that has a continuous story line.

• Purpose: The slogan for the product is ‘Life’s for Sharing’ and in this advert it shows people getting their phone out and ringing people and taking pictures and videos to share with their friends/family what they are witnessing at the airport. The purpose of the ad is to show that if you go with t-mobile you can do more and share more.

• Mise En Scene: It is set at Heathrow airport and this is where there are many people and also this is where people are always on the phone to talk to their family or say bye before they leave to go away and to also take photos to have memories.

• Target Audience: Anyone who has a phone.

AnimationTwinning's- Rowing Boat

• Definition: This is an advert that is animated instead of it being real life objects and people, it is drawn and produced on the computer.

• Purpose: The purpose of this advert is to say that after a long day of working when you get home if you have this cup of tea then you will feel like you again and you will be relaxed and feel comfortable. That’s what the slogan ‘Gets you back to you’ represents.

• Mise En Scene: it is set on the sea, and when the girl is in the boat the sea is really rough. This is conveying the tough day she has had and then when she finally gets near to the shore the sea is clear and calm and then it is sunny, this represents her drinking the tea and now she is feeling fine. The weather conveys from the good to the bad.

• Target Audience: Anyone who drinks Tea

Anti-RealistNew Citron C4

• Definition: It is something that will never happen but it shows you it so it can give you that sense of freedom and imaginative.

• Purpose: To show the audience that this car gives you a sense of freedom like you’re in your own world. it also shows that it runs smoothly which is why they have roads that are unstable but when your in the car its silent and smooth.

• Mise En Scene: It is located in France and this is because the car is from a French make. It is set in a town with lots of buildings and little roads which represent that this car can move smoothly wherever it is driving and whatever type of road they are driving on.

• Target Audience: As this is a new car it will expensive so it would be for people who can afford it. 25+