Advertising strategy
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Transcript of Advertising strategy
ADVERTISING
STRATEGY
A blueprint to help sell a given product to
consumers.
There are almost as many different advertising
strategies are there are products to advertise.
Each company follows its own unique strategy
plans.
QUALITIES OF THE
PRODUCT
What purpose the
product fulfills
What features it
includes
What advantages
it offers over other
products intended
for the same
purpose
ADVERTISING GOALS
What is hoped to be accomplished through the
advertising
The timetable in which we intend to meet those
goals
METHODOLOGY
Overall tone of
advertising
The specifics
mediumParticular qualities
emphasized
Geographic location of the
ads
FIVE STEP PROGRAM
Implement the creative message strategy.
(1) define the target market;(2) identify the primary competition;
(3) choose the promise;(4) offer reasons why.
GOOD ADVERTISING
STRATEGY FEATURES
Strategy
Brand Loyalty
Online Advertising
Focused Advertising
Incentive Advertising