ADVERTISING STRATEGIC PARTNERSHIPS€¦ · EXPERIENTIAL / SPONSORSHIPS Through event sponsorships,...

ADVERTISING & STRATEGIC

PARTNERSHIPS

CONTENTSAbout RPAI

Experiential / Sponsorships

Advertising and Partnerships

Short-Term Space

East Properties

Media / Advertising

Featured Properties

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CONTACT

KIM FUHRMANVP, Senior Marketing Director

571.635.8932 | [email protected]

16 \ Circle East18 \ Downtown Crown20 \ Eastwood Towne Center22 \ Fordham Place24 \ One Loudoun Downtown26 \ The Shoppes at Union HIll

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ABOUT RPAI

R etail Properties of America, Inc. (RPAI) is a

self-managed REIT focused on the acquisition,

development, leasing and management of strategically

located retail assets in the United States. Our talented

team is committed to delivering the highest level of

customer service for our retailers with a local focus

through our national platform.

29% Located within a SuperZip

133K Average Population (3-mile)

$102K Average Household Income (3-mile)

$510 Lifestyle Inline Sales PSF

120properties

RPAILISTED

33%

27%

30%Power Centers Lifestyle

Centers/ Mixed-Use Properties

Neighborhood/Community Centers

A BALANCED MIX

Our experienced team of marketing, leasing, and

property management professionals are dedicated to

the strategic merchandising of our properties to drive

sales and immerse your business in the community for

proven success. We maintain strong relationships with

internet resistant, omni channel retailers. When people

look for the best in retail, they come to RPAI.

One Loudoun - Asbhurn, VA

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ADVERTISING & PARTNERSHIPS

STR ATEGIC OPPORTUNITIES

Media / AdvertisingLarge Format Print, Digital Format, Window Clings, Concrete Wraps, Elevator / Escalator Wraps, Directory Panels, Standees, Pole Banners, Stage Signs, Storefront Graphics, Column Wraps, Website Ads, Eblast Ads

Experiential / Sponsorships

National Tours, Sampling / Co-op Advertising, Holiday Events, Seasonal Events, Fashion Events, Gorilla Marketing, Market Research

Short-Term SpacePop-up, Inline Stores (Seasonal), Holiday and Seasonal Retail, Product and Service Exposure, Entry to Market, Expanding / Growth Space

With a range of asset types in premier

settings located in the country’s top MSA’s,

our centers are well positioned to reach your target

audience with interactive exposure.

The Shops at Legacy - Annual Christmas Tree Lighting Plano, TX04 05

MEDIA / ADVERTISING

� Large Format Print

� Digital Format

� Window Clings

� Concrete Wraps

� Elevator / Escalator Wraps

� Directory Panels

� Standees

� Pole Banners

� Stage Signs

� Storefront Graphics

� Column Wraps

� Website Ads

� Eblast Ads

� Banners

High traffic areas connect brands with customers and prospects. With a range of print and digital formats, our centers reach strong demographics to effectively execute your message.

OPPORTUNITIES

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EXPERIENTIAL / SPONSORSHIPSThrough event sponsorships, national tours or vehicle displays you can reach a vast audience and generate excitement during peak shopping times. Connect with our customers to test a new product, obtain market research or engage with a mobile tour experience. Tap into our many special events, naming rights opportunities or let us work with you to customize a sponsorship package that best fits your needs.

OPPORTUNITIES

� National Tours

� Sampling / Co-op Advertising

� Holiday Events

� Seasonal Events

� Fashion Events

� Gorilla Marketing

� Market Research

Downtown Crown Beer & Wine FestivalGaithersburg, MD08 09

Events Partnerships Auto Displays Media / Advertising Product / Service Displays Short Term

� Pop-up Shops

� Inline Stores (Seasonal)

� Holiday and Seasonal retail

� Product and Service Exposure

� Entry to Market

� Expanding / Growth Space

Short-term spaces such as pop-up shops and inline stores are an excellent way to enter the market, introduce a new product or expand your business, especially during the holidays

OPPORTUNITIES

SHORT-TERM SPACE

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FEATURED PROPERTIES Media / Advertising Experiential / Sponsorships Short-Term Space

DMA GLA Banners Standees Elevator / Escalator / Column Wraps Large Format Directory/Digital Promotional Tours Sampling / Co-op Advertising Events Partnerships Auto Displays Pop-up / Short Term

Circle East Washington, D.C. - Baltimore 117,880 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Downtown Crown (D.C.) Washington, D.C. - Baltimore 254,944 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Eastwood Towne Center Lansing, MI 332,751 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Fordham Place New York (Metro) 262,407 ✓ ✓ ✓ ✓ ✓

One Loudoun Downtown Washington, D.C. - Baltimore 418,153 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

The Shoppes at Union Hill New York (Metro) 91,721 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Central Texas Marketplace Waco, TX 526,016 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Huebner Oaks San Antonio, TX 287,161 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Lakewood Towne Center Seattle, WA 503,544 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Main Street Promenade Chicago, IL 181,573 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Northgate North Seattle, WA 303,679 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Oak Brook Promenade Chicago, IL 183,230 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Southlake Town Square Dallas-Fort Worth, TX 861,887 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

The Shops at Legacy Dallas-Fort Worth, TX 392,206 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

EA

STW

EST

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EAST

Circle East

Downtown Crown

Eastwood Towne Center

Fordham Place

One Loudoun Downtown

The Shoppes at Union Hill

F E ATU R ED P R O P E R T I E S

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F E ATU R ED P R O P ER T I E S

CIRCLE EASTTowson, MD | DMA: Washington, D.C. - Baltimore GLA: 117,880

LIVELY. DISTINCT. TRANSFORMING.

A MIXED-USE DESTINATION.

CIRCLE EAST

$94,833AVERAGE HH INCOME

71.89%WHITE COLLAR

EMPLOYEES

114,247POPULATION

36.76MEDIAN AGE

2.27%PROJECTED POPULATION

GROWTH 2017-2022

41.87%POPULATION WITH A

BACHELORS DEGREE OR HIGHER

TENANTS

2017 HIGHLIGHTS(3-mile)

NEW DEVELOPMENT COMING SOON

T O W S O N M A R Y L A N D

� Standees

� Directories

� Banners

� Wraps

� Pop-up

� Sampling

� Promotional Tours

� Auto Displays

� Partnerships

� Events

OPPORTUNITIES

D.C.

BALTIMORE

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DOWNTOWN CROWNGaithersburg, MD | DMA: Washington, D.C. - Baltimore GLA: 254,944

DOWNTOWN CROWN

NATIONALLY RECOGNIZED WITH UNIQUE-TO-MARKET SHOPS,

RESTAURANTS AND SERVICES

495

495

270

370


135,949POPULATION

ONE OF THE FASTEST GROWING COUNTIES IN THE

NATION

6.79%

PROJECTED POPULATION GROWTH 2017-2022

60.39%

POPULATION WITH A BACHELORS DEGREE OR

HIGHER

TENANTS

� Large Format

� Elevator Wraps

� Standees

� Directories

� Banners

� Pop-up

� Sampling


� Concerts

� Events

� Auto Displays

� Stage

� Park activities

� Partnerships

OPPORTUNITIES

76.42%WHITE COLLAR

EMPLOYEES


D.C.

BETHESDA

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EASTWOOD TOWNE CENTEREast Lansing, MI GLA: 332,751

BIG CITY STYLE WITH

MAIN STREET CHARM

EASTWOOD TOWNE CENTER


72.8%COLLEGE STUDENT

POPULATION

74,137POPULATION

MID-MICHIGAN’SLIFESTYLE DESTINATION

49,000+STUDENTS ADJACENT

TO MSU

52,000+CARS PER DAY

TENANTS

� Standees

� Directories

� Banners

� Pop-up

� Sampling


� Events

� Auto Displays

� Partnerships

OPPORTUNITIES


LANSINGEAST LANSING

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FORDHAM PLACEBronx, NY | DMA: New York (Metro) GLA: 262,407

STRONGEST RETAIL CORRIDOR AND

TRANSPORTATION HUB OF THE BRONX

FORDHAM PLACE


ONE OF THE BUSIEST INTERSECTIONS

IN NEW YORK

1,264,129POPULATION

ADJACENT TO FORDHAM UNIVERSITY

3.53%


100,000+CARS PER DAY

TENANTS

� Large Format

� Pop-up


� Wraps

� Partnerships

OPPORTUNITIES

NEW YORK CITY


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ONE LOUDOUN DOWNTOWNAshburn, VA | DMA: Washington, D.C. - Baltimore GLA: 418,153

DULLES INTERNATIONAL AIRPORT

D.C.ARLINGTON

ALEXANDRIA

AN ELEGANT & ECLECTIC MIXED-USE

DESTINATION


#2WEALTHIEST COUNTY IN

THE NATION

75,222POPULATION

#1COUNTY FOR JOB CREATION

OVER THE PAST DECADE

19.66%


59.26%

POPULATION WITH A BACHELORS DEGREE OR

HIGHER

TENANTS

� Large Format

� Elevator & Column Wraps

� Standees

� Pole Banners

� Directories

� Digital Banners

� Pop-up

� Sampling


� Fountain Wrap

� Concerts

� Events

� Auto Displays

� Plaza

� Stage

� Children’s Play Area

� Partnerships

OPPORTUNITIESONE LOUDOUN


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THE SHOPPES AT UNION HILLDenville, NJ | DMA: New York (Metro) GLA: 91,721

UNIQUE COLLECTION OF UPSCALE APPAREL AND

SPECIALTY RETAIL SHOPS, RESTAURANTS AND CAFÉS

THE SHOPPES AT UNION HILL


61,986POPULATION

40.4AVERAGE AGE

$411,111MEDIAN HOUSING VALUE

46.29%POPULATION WITH A

BACHELORS DEGREE OR HIGHER

TENANTS

� Standees

� Directories

� Banners

� Pop-up

� Sampling


� Auto Displays

� Partnerships

� Events

OPPORTUNITIES

68.92%WHITE COLLAR

EMPLOYEES

NEW YORK CITY


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RPAI.com

CONTACT

KIM FUHRM ANVP, Senior Marketing Director

571.635.8932 | [email protected]

ADVERTISING STRATEGIC PARTNERSHIPS€¦ · EXPERIENTIAL / SPONSORSHIPS Through event sponsorships,...

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