Dr. Melissa Himelein (Clinical Psychologist) & Dr. Melissa Smith (Developmental Psychologist)
advertising sales Melissa Lee - Global partnerships ...€¦ · Facebook campaigns can get very...
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Finding success with Facebook advertising sales Melissa Lee - Global partnerships & Account Director APAC
Transcript of advertising sales Melissa Lee - Global partnerships ...€¦ · Facebook campaigns can get very...
Finding success with Facebook advertising sales
Melissa Lee - Global partnerships & Account Director APAC
DO YOU FACEBOOK ?
Local SMBs may be slow to adapt...
70.8% of SMBs use print/outdoor advertising(direct mail, direct home, magazines, newspapers, out of home)
60.6% of SMBs use Yellow Pages, Directories, Directory Assistance ( both print and online)
29.0% of SMBs use Broadcast and Cable (radio, TV, cable)
Research by BIA Kelsey
...but they’re definitely doing it.
90%Of SMBs believe an online presence is necessary
77.6% of SMBs use social media
78.6% of SMBs use digital advertising of some kind(online display, video display, website video, YouTube, other online video sites, email, PPC, SEO, sponsored, streaming audio, websites)
45.5% of SMBs use mobile advertising
Research by BIA Kelsey
ad
ALMOST HALF OF ALL SMBS PLAN TO
INCREASE THEIR DIGITAL SPEND.
Research by eMarketer
SOCIAL MEDIA & DIGITAL
ADVERTISING
Research by Infusionsoft & eMarketer
AND IT WILL BE MOSTLY
INCREMENTAL SPEND
Research by ReachLocal
There’s one channel in particular with unprecedented
reach & targeting capabilities...
THE RIGHT CHANNEL
EVERY DAY, ON AVERAGE,
FACEBOOK CAN REACH 14 TIMES MORE PEOPLE IN INDONESIA THAN THE TOP 3 MOST READ NEWSPAPERS
COMBINED
UNMATCHEDTARGETING
UNMATCHED TARGETING
- Female, aged 22- Living within 2km from a specific location- Works at a local coffee shop- Interested in Fashion & Jewerly- Recently engaged- Studies medicine- Watches Narcos- No children- Uses iPhone 7- Cat owner
Only 5% of the 65 million SMBs with a Business
Page on Facebook are active
advertisers 95% of the 65 million SMB Facebook Business Pages don’t advertise
5% Active SMB advertisers on Facebook
SMBs are Facebook’s next big focus
IT’S YOUR TURN
Facebook will reach out to
SMBs directly, if you don’t.
DON’T BE AFRAID
58% of SMBs say they need
third-party support to manage their digital presence.
YOU HAVE SOMETHING FACEBOOK
DOESN’T
You get the job done.
PROFESSIONAL CAMPAIGN
MANAGEMENT
THE CLIENT DOESN’T NEED TO BE DIGITAL-SAVVY
PROFESSIONAL CAMPAIGN
MANAGEMENT
THE CLIENT SAVES TIME AND CAN FULLY FOCUS ON
HIS CORE BUSINESS
PROFESSIONALAD CREATIVE
SERVICE
THE CLIENT DOESN’T NEED TO WASTE MONEY
ON TRIAL & ERROR OR INEFFECTIVE ADVERTISING
AMATEUR PROFESSIONALAD CREATIVE VS.
TIME TO TAKE ACTION
MIX & MATCH
YOUR AD
HEREYOUR
AD HERE
ADD & ENRICH- DON’T REPLACE
YOUR AD HERE
YOUR AD HERE
APAC CASE STUDY
KEY LEARNINGS
- Product marketing
- Automation with technology
Product Marketing done right
HYPERLOCAL
OPTIMIZED REACH & FREQUENCY
+FACEBOOK LOCAL GEO-TARGETING
360° Online Presence SEARCH & SOCIAL BUNDLE
Online Engagement SOCIAL MEDIA BOOST BUNDLE
Lead Generation MANAGE & PROMOTE BUNDLE
APPROACHING THE RIGHTINDUSTRY VERTICALS
MATTER
PUSH ADS
- Focus on a special, distinctive message- Build awareness at a hyperlocal level- Provide a reason to choose the company over
competitors- Offer a promotion to increase action
MOST SUITABLE VERTICALS FOR PUSH ADS
MESSAGE TYPE & INDUSTRY VERTICALS
MATTER
MOST SUITABLE VERTICALS FOR PULL ADS
PULL ADS
- Searched by people only when needed- Low-tier campaign, always on- Clear, concise message- Provide a way to get in touch- Use a wider radius
KEY DRIVERS FOR AN EFFECTIVE SOCIAL ADVERTISING SOLUTION
TANGIBLEOBJECTIVES
SIMPLE YET POWERFUL
SALES PROCESS
HIGH QUALITY CREATIVE SERVICE
TECHNOLOGY TO AUTOMATE
Most SMBs do not care about pageviews, bounce rates or click-through rates.
Instead, offer simple and straightforward campaign models based on real objectives and results, like local offer promotion, clicks or leads.
KEY DRIVERS FOR AN EFFECTIVE SOCIAL ADVERTISING SOLUTION
TANGIBLEOBJECTIVES
SIMPLE YET POWERFUL
SALES PROCESS
HIGH QUALITY CREATIVE SERVICE
TECHNOLOGY TO AUTOMATE
Most SMBs do not care about pageviews, bounce rates or click-through rates.
Instead, offer simple and straightforward campaign models based on real objectives and results, like local offer promotion, clicks or leads.
Facebook campaigns can get very complicated with over 20 different campaign models and thousands of targeting variables available.
Create a simplified sales and onboarding process focusing only on the aspects your customers really need.
KEY DRIVERS FOR AN EFFECTIVE SOCIAL ADVERTISING SOLUTION
TANGIBLEOBJECTIVES
SIMPLE YET POWERFUL
SALES PROCESS
HIGH QUALITY CREATIVE SERVICE
TECHNOLOGY TO AUTOMATE
Most SMBs do not care about pageviews, bounce rates or click-through rates.
Instead, offer simple and straightforward campaign models based on real objectives and results, like local offer promotion, clicks or leads.
Facebook campaigns can get very complicated with over 20 different campaign models and thousands of targeting variables available.
Create a simplified sales and onboarding process focusing only on the aspects your customers really need.
The only way to make a product or service stand out on Facebook is through eye-catching images and engaging copy. After all, users are not searching for you so you need to be noticed.
The creative service offered to your customers must be well-structured and managed by experienced professionals.
KEY DRIVERS FOR AN EFFECTIVE SOCIAL ADVERTISING SOLUTION
TANGIBLEOBJECTIVES
SIMPLE YET POWERFUL
SALES PROCESS
HIGH QUALITY CREATIVE SERVICE
TECHNOLOGY TO AUTOMATE
Most SMBs do not care about pageviews, bounce rates or click-through rates.
Instead, offer simple and straightforward campaign models based on real objectives and results, like local offer promotion, clicks or leads.
Facebook campaigns can get very complicated with over 20 different campaign models and thousands of targeting variables available.
Create a simplified sales and onboarding process focusing only on the aspects your customers really need.
The only way to make a product or service stand out on Facebook is through eye-catching images and engaging copy. After all, users are not searching for you so you need to be noticed.
The creative service offered to your customers must be well-structured and managed by experienced professionals.
The only way to keep a high quality standard when managing a large number of campaigns is through a defined fulfillment workflow.
Use technology to automate processes such as campaign activation, customer communications and campaign result reporting.
THE RIGHT PARTNER
AN END-TO-ENDPLATFORM
WHO KNOWS YOUR BUSINESS
A FACEBOOK MARKETING PARTNER
HOW TO KEEP UP?
In-depth knowledge of the API
First-hand access to latest
innovations & products
100% resource focus on the platform and its
developments
WE PUSH THE LIMITS
...SOMETIMES TOO MUCH
1. PROVIDE SERVICE & ADDED VALUE
2. TECHNOLOGY TO AUTOMATE
3. INNOVATION
SUCCESSFUL FACEBOOK MARKETING AT SCALE
LET’S DO THIS
Thank you. អរគុណ
