Advertising production wk5
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Transcript of Advertising production wk5
![Page 1: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/1.jpg)
Level 2: Advertising ProductionRegulation
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Lesson Aims:• All of you will be able to explain who
OFCOM and the ASA are and what BCAP is.
• Most of you will be able to analyse advertising rules and regulations.
• Some of you will be able to analyse and evaluate existing advertisement and consider how they had to apply advertising rules and regulations.
![Page 3: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/3.jpg)
OFCOM, ASA and BCAP
OFCOM:• The communications regulator which works alongside the ASA
(advertising Standards Authority) to monitor advertising content.
The ASA:• The UK’s independent regulator of advertising across all media.
• They apply the Advertising Codes, which are written by the Committees of Advertising Practice. This code is called BCAP (British Code of Advertising Practice)
• The ASA’s work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
![Page 4: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/4.jpg)
BCAP (UK Code of Broadcast Advertising)
States that advertising should not be misleading or offensive to the public and should be:
• Legal, decent, honest and truthful
• Prepared with a sense of responsibility to consumers and to society.
• In line with the principles of fair completion generally accepted in business.
These statements are embodied within a series of rules.
![Page 5: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/5.jpg)
TASK In groups• Consider the BCAP section and rules you have been given
and to come up with an advertising idea that breaks the rules.
• Present your idea to the class and explain how it breaks advertising rules.
• Misleading advertising• Harm and offence• Children• Privacy• Politics• Environmental• Prohibited• Medicines• Weight control• Food• Financial products• Gambling• Lotteries• Alcohol
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Breaking the Rules
• https://www.youtube.com/watch?t=30&v=2x0NrGzNqWQ
• https://www.youtube.com/watch?v=Az2P9G7tdEs
• https://www.youtube.com/watch?v=uTxkeZb6Rhc
![Page 7: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/7.jpg)
Banned or Not banned?
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• https://www.youtube.com/watch?v=HeUX6LABCEA
![Page 10: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/10.jpg)
![Page 11: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/11.jpg)
• https://www.youtube.com/watch?v=HeUX6LABCEA
![Page 12: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/12.jpg)
![Page 13: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/13.jpg)
• https://www.youtube.com/watch?v=uTxkeZb6Rhc
![Page 14: Advertising production wk5](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a39fc61a28abb1348b6979/html5/thumbnails/14.jpg)
Task: Create a chapter in your report (analysis) about regulation in Advertising.
• Analyse your campaign by making reference to the ASA and BCAP rules that the advertisers had to consider.
• Explain what the rule is and how it would have affected their production process.
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Lesson Aims:
• All of you will be able to start building your Advertising Pitch.
• Most of you will be able to consider possible restrictions with your idea and production.
• Some of you will be able to include your strategy in your pitch.