Print Media

MASS COMMUNICATION

Group Members: FAISAL ALI 12024119-123

HUSNAIN KHURSHEED 12024119-109

M. AFTAB LIAQAT 12024119-126

Content:

History

Definitions Advertising

Media

Print Media

Classification Print

Newspaper

Magazines

Brochures

Place

Billboards

Transit

Pros & Cons of Print Media Advertising

Key Terms: Advertisement

A notice or announcement in a public medium promoting a product, service or event.

Media The main means of mass communication (Television, Newspaper).

Print Media It is a form of advertising which uses physically printed media, such

as magazines & newspapers etc.

History:

Egyptians used papyrus to make sales messages and wall posters.

Lost and Found advertising on papyrus was common in Ancient Greece and Ancient Rome.

Printing Press:

In 1440, Printing Press was invented that saw the birth of print advertising.

With Johannes Gutenberg’s invention, print advertising became an affordable & easy means to get message known to a sizeable segment of the population.

More on History:

In 18th century, advertisement started to appear in weekly newspaper in England.

In 19th century, Thomas J. Barrett from London has been called “Father of Modern Advertisement”, working for Pears soap company.

He created an effective advertising campaign which involved the use to slogans, images and phrases.

One of his slogans “Good Morning. Have you used Pears soap?” was famous.

Classification:

Print Media

Print• Newspapers• Magazines• Brochures

Place• Billboards

• Transit

Print – Newspaper:

Print – Newspaper:

When deciding upon a newspaper in which to advertise, there are three physical criteria to consider: Distribution

Size

Audience

Newspapers are either daily or weekly.

Standard or tabloid size.

Reach a large percentage of the reading public.

Types of Ads on Newspaper:

Classified Ads

Types:

Display Ads

Types:

Pre-printed Inserts

Types: Business Card Ads

M.Husnain Khurshid12024119-109

Print – Magazines:• Magazines is the one of the most important and

effective print media of mass communication.• There are huge number of magazines published in the

world.

Print – Magazines:

With magazines an advertiser can focus on a specific target audience.

For the small business, magazines is big source because having huge audience

Magazines allow elaborate graphics and colors, which give advertisers more creative options.

In magazines advertisement can be explain and describe properly about product.

Like how the product works? How it benefits the consumer? Where it can be purchased?

Types of Magazines:

General Circulation Magazines Magazines that aim at larger audiences. E.g. News Magazines, digests etc.

Types of Magazines:

Trade Magazines These contain advertising content centered on the industry.

Whose target audience is people who work in a particular trade or industry.

Print – Brochures: A brochure is an informative paper document

Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience.

Varieties Folding

Printing

Place – Billboards:

Place – Billboards:

Large outdoor advertising structure

Typically found in high-traffic areas such

as alongside busy roads.

Billboards present large advertisements

to passing pedestrians and drivers.

Advantages of Billboards:

People will see it easily.

Customized Placement

Low cost per exposure

Billboards allow you reach more people faster and easier than any other type of media.

Billboards help increase your products awareness, and knowledge which also increase your sales and profits.

Disadvantages of Billboards:

Messages must be brief

Location unavailability

Visual pollution

Place – Transit:

Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas.

Advantages of Transit:

Using this method of advertising, ads can be placed anywhere from on the sides of buses, trains and taxis.

It is important because it can provide high visibility for your product on a daily basis.

Low Cost

Disadvantages of Transit:

Limits in terms of message design. It is to be short.

You may not have mass transit in your advertising area. E.g many cities and towns don’t have subways or bus service.

The weather could also destroy the advertisement.

Cluttered environment

M. Aftab Liaqat12024119-126

Is Print Dead? This is a question that has been buzzing around the marketing

world since the rapid surge of the Internet and social media. Many businesses have completely migrated their advertising

efforts to the web because of its cost effectiveness. Let’s take a closer look at print media and some Pros & Cons of

it.

Why Print Media?

The world today is defined by information. Whether it’s news, opinions, interviews or advertising.

Media determine our lives and we have become media ourselves.

We distinguish between several different types of Print Media: Advertising in Newspapers

In Magazines

In Brochures

In Billboards

Advantages of Print Media:

Most important benefit of print media is tangibility.

Among the reasons why many people prefer print is to do with the feel of the paper, having it in their hands.

In many ways, print is the ideal marketing medium.

It’s available in both large and small numbers.

It can be accessed easily and creative.

Print media are a trusted source for news and other information and consumers.

Continue…

Readers have full attention for the content.

More Engaging

Newspapers and Newspapers are always in the eye among the public.

Print Media allow for unlimited exposure.

Related reading

Long life Span

Disadvantages of Print Media:

The cost incurred can sometimes be expensive considering the medium you choose.

This medium may not always give you a wide reach.

There is a limitation in terms of the kind of people who may actually read your message.

You may have to plan months in advance to advertise in print media.

Advertisements may get lost in all the clutter of editorial and ads by competitors.

Continue…

Oftentimes newspapers won’t guarantee premium placement on any given page.

Ads can be expensive.

Too Many Advertisement Boards.

Thank You…