EFFECTIVE TV ADVERTISMENT

-Shubhanshi mishra

Origin of Television Advertisement

• 1941-The first television advertisement was broadcast in the united states of Bulova watches, company paid $9.00

• 1955- The First TV Ad broadcast in the UK was on ITV on 21 September 1955 advertising Gibbs SR toothpaste.

• 1978- Gwalior Suiting was the first television advertisement in India.

Market Size Of Television Advertisement Industry

• India’s Advertising industry is expected to grow at a rate of 16.8 per cent year-on-year US$ 7.61 billion in 2016-17

• According to the source, the revenue from TV advertising worldwide will reach 210.3 billion U.S. dollars in 2020.

• Globally Revenue in 2016 is 175.4 billion dollar

• Television advertising contribute 38 % of Revenue of whole advertisement industry

38%

20%13%

9%

7%7%

7%1%

MEDIUM MARKET SHARE

Television advertisement

38%

Online Advertisement

20%

Print Advertising 13%Mobile Advertising 9%

Outdoor advertising

7%

Magazines Advertising

6%

Radio Advertising 6%Cinema 1%

SHARES OF GLOBAL ADVERTISEMENT MEDIA

Process of broadcasting TV Advertisement

TRANSMITTER/RECEIVER

UPLINKING DOWNLINKING

TVRECEIVER

SATELLITE

FACTS OF TV ADVERTISMENT

• The TV advertising industry is projected to be the second fastest growing advertising market in Asia after China.

• TV advertisement industry is a part of repetition segment

• People must see an advertisement at least nine times before they will acquire enough interest to consider buying the product or service advertised

•Women spent more than five hours a day watching television, with men turning on the tube for slightly less than five hours per day

•To attract the kids segment the most preferred time slot is 5p.m to 7p.m

•Most of the television runs for 30sec to 50sec

Forms Of TV Advertisement

• Animation-Animated images are often used in television advertising so that more fantastic or impossible scenes can be used.

• Documentary- Documentary style adverts are used to suggest ‘real people’ who are using the product. They borrow from the trust we have in documentaries to ‘tell the truth’.

Forms of TV advertisement

Talking heads-A talking head may be an expert or satisfied customer saying how much they love the product

Series advertisements - Some ad campaigns use a series of advertisements to promote a single brand, product or service.

Why Prefer Advertisements

• Mass Coverage• Low cost per exposure• Some Selectivity• Creativity & Impact• Prestige• Social Dominance• connectivity

CODES AND CONVENTIONS

• Camera Angle And Shot • Iconography • Editing• Lighting• Sound• Music• Computer Graphics• Specials Effects (SFX)

HP ( Hewlette Packard )

SONY BRAVIA

SNICKERS

SPRITE

Olympus: Tripod whitem700 with image stabilisation

SamsungSamsung ultra slim cell phone