ADVERTISING OPPORTUNITIES · Ohio, Illinois, Florida *Total Domestic Travel to South Carolina...
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2021 South Carolina Official Vacation Guide ADVERTISING OPPORTUNITIES ADVERTISING OPPORTUNITIES
Transcript of ADVERTISING OPPORTUNITIES · Ohio, Illinois, Florida *Total Domestic Travel to South Carolina...
2021 South Carolina Official Vacation Guide
ADVERTISING OPPORTUNITIESADVERTISING OPPORTUNITIES
1DiscoverSouthCarolina.com
TABLE OF CONTENTSSouth Carolina: At A Glance ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Paid Marketing ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Traveler Research ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
South Carolina Official Vacation Guide ... . . . . . . . . . . . . . .5
Featured Listings ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2DiscoverSouthCarolina.com
AT A GLANCESOUTH CAROLINA:
345,000Circulation + eGuide Visits
315,000Circulation eGuide Visits: 30,000
73% of Trips are Overnight*
27% of Trips are Day Trips*
TOURISM NUMBERS
TOP DOMESTIC MARKETS
SOCIAL MEDIA
South CarolinaOFFICIAL
VACATION GUIDE33.8 Million
Annual Domestic Visitors*
$12.9 Billion Visitor Spending*
South Carolina, Georgia, North Carolina, Virginia,West Virginia, Maryland, Alabama, Tennessee,
Kentucky, Pennsylvania, New York, Massachusetts,Ohio, Illinois, Florida
*Total Domestic Travel to South Carolina Report, updated July 2019*U.S. Travel Association: The Economic Contribution of Tourism in South Carolina in 2018, published January 2020
282.5K 32.2K 99.1K 3.2K 4.94K
TARGET AUDIENCE PROFILE
GenderFemale
Age25-64
HHI$75,000
3DiscoverSouthCarolina.com
$5.5BILLION
$516MILLION
*U.S. Travel Association: The Economic Contribution of Tourism in South Carolina in 2018, published January 2020
PAID MARKETING
spent in Tourism Capital Investment*
spent by the governmentin support of Tourism*
in sales of South Carolina manufactured goods by the tourism industry*
$880MILLION
Marketing StrategySCPRT wants to more aggressively spread the benefits of tourism across the state by promoting and marketing “undiscovered” South Carolina—destinations both coastal and inland, rural and urban that lack the individual resources to create widespread (significant) exposure for their respective tourism attractions, events, and amenities. The strategy for promoting “undiscovered” South Carolina should be designed to highlight those destinations and niche product categories that will most directly benefit from awareness generated through SCPRT’s marketing program.
Target Audience• Target audiences of Adults 25-64 and
frequent travelers.
• People who consider themselves to be cultural travelers, history buffs, outdoor enthusiasts and foodies. People who want to explore the hidden treasures that only South Carolina can offer.
• Skew plan toward women who are the primary travel decision-makers for a weekend getaway or a longer-stay vacation.
• HHI $75,000+ (based on findings of ad effectiveness study showing HHI of frequent travelers).
4DiscoverSouthCarolina.com
Source: Destination Analysts (State of the American Traveler); Expedia (Path to Purchase)
TRAVELER RESEARCH
For more research and whitepapers, visit milespartnership.com/research
Travel Planning Process
Media Usage
DREAM
PRINT49%
PLAN
SOCIAL MEDIA
55%
BOOK
TABLET36%
ZMOT
DMO WEBSITE
33%
Zero Moment of Truth: When Consideration
Becomes Action
SHARE
MOBILE59%
REPEAT
REVIEWS AND UGC
58%
140+ visits to travel websites in the 45 days prior to booking
5DiscoverSouthCarolina.com
315K Annual Copies
345K(Circulation +eGuide Visits)
Space Close: October 1, 2020Materials Due: October 7, 2020
Delivery: January 15, 2021
DISTRIBUTIONOnline at DiscoverSouthCarolina.com
In-person at South Carolina’s 47state parks and 9 welcome centers
Available at airports and AAA offices across the country, as well as domestic
and international trade shows
QUICK FACTS
IMPORTANT DATES
PRODUCT RATES
eGuide Visits: 30,000
*Delivered through a combination of circulation and eGuide visits
ITEM RATEPREMIUMBack Cover $19,057Inside Front Cover $19,057Inside Back Cover $17,361Gatefold $15,416REGULARFull Page $13,4051/2 $7,2251/4 $4,926Featured Listing $600
VACATION GUIDESOUTH CAROLINA OFFICIAL
The 2021 Vacation Guide is the official source of travel tips and inspiration for the South Carolina Department of Parks, Recreation and Tourism. It includes features on exploring the state’s undiscovered gems (as well as those already beloved by visitors), regional roundups and insider information from those who know and love The Palmetto State.The guide is the best opportunity for anyone wanting to promote their business, attraction or service to visitors actively planning a South Carolina vacation.
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QUICK FACTS
FEATURED LISTINGSSOUTH CAROLINA OFFICIAL VACATION GUIDE
• Add a photo, 25-word description and highlighting to your listing• Limited to 4 per region
HISTORIC CHARLESTON & RESORT ISLANDS
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HISTORIC CHARLESTON & RESORT ISLANDS
ARTS & CULTURE
Dock Street Theatre135 Church St., Charleston843-577-7183 charlestononstage.com
Gibbes Museum of Art135 Meeting St., Charleston843-722-2706, gibbesmuseum.org
Halsey Institute of Contemporary Art161 Calhoun St., Charleston843-953-4422, halsey.cofc.edu
North Charleston Performing Arts Center5001 Coliseum Dr., North Charleston843-529-5050 northcharlestoncoliseumpac.com
ATTRACTIONS & AMUSEMENT CENTERS
Battery & White Point GardensEast Battery & Murray Blvd., Charleston, 843-724-5003 charlestonparksconservancy.org
Carolina Ice Palace7665 Northwoods Blvd., Charleston843-572-2717 carolinaicepalace.com
Charleston Battery Pro Soccer1990 Daniel Island Dr., Charleston843-971-4625 charlestonbattery.com
Charleston Riverdogs Minor League Baseball360 Fishburne St., Charleston843-723-7241, riverdogs.com
Charleston Tea Plantation6617 Maybank Hwy., Wadmalaw Island843-559-0383, charlestonteaplantation.com
Charleston Zip Line Adventures1152 Guerins Bridge Rd., Awendaw843-928-3947charlestonziplineadventures.com
Edisto Island Serpentarium1374 SC Hwy. 174, Edisto Island843-869-1171edistoserpentarium.com
FRANKIE’S FUN PARK OF CHARLESTON5000 Ashley Phosphate Rd.,North Charleston, 843-767-1376frankiesfunpark.comDescription 25 words Inulpa quiae molupie nihitae porendi cipsunt dolorrumquam ex es assunt, eum resequis et ut eum eostrum coritius, iumquat. Ut et quidis dolupta ssuntii.
James Island County Park & Splash Zone Waterpark871 Riverland Dr., Charleston843-795-4386, ccprc.com
Mullet Hall Equestrian Center at Johns Island County Park2662 Mullet Hall Rd., Johns Island843-762-9965, ccprc.com
Palmetto Islands County Park & Splash Island Waterpark444 Needlerush Pkwy., Mount Pleasant843-406-6950, ccprc.com
South Carolina Aquarium100 Aquarium Wharf St., Charleston843-577-3474, scaquarium.org
South Carolina Stingrays5001 Coliseum Dr., North Charleston843-744-2248 stingrayshockey.com
Wannamaker County Park & Whirlin’ Waters Adventure Waterpark8888 University Blvd., North Charleston843-762-5585, ccprc.com
Wild Blue Ropes1595 Highland Ave., Charleston843-225-1555, wildblueropes.com
GUIDED TOURS
Absolute Reel Screamer Charters2223 Folly Rd., Charleston843-270-4464 follybeachcharters.com
Adventure Outdoors Inshore Fishing Charters50 41st Ave., Isle of Palms843-345-9969, advoutdoors.com
Adventure Sightseeing Tours375 Meeting St., Charleston843-762-0088 adventuresightseeing.com
Alada Shinault-Small: Explore with Muima375 Meeting St., Charleston843-276-4225, tourcharleston.org
Anna’s House & Garden Tour/Ghostwalk160 Church St., Charleston843-720-8687, ghostwalk.net
Barrier Island Eco Tours50 41st Ave., Isle of Palms843-886-5000, nature-tours.com
Bulldog Tours–History, Culinary & Ghost Tours18 Anson St., Charleston843-722-8687, bulldogtours.com
Captain Rick Hiott’s Inshore Fishing Charters4131 Flynn Dr., Charleston843-412-6776, reelfishhead.com
Carolina Polo and Carriage Company45 Pinckney St. #3113, Charleston843-577-6767, cpcc.com
Chai Y’all and More Tours with Janice Kahn316 Confederate Circle, Charleston843-556-0664 discoversouthcarolina.com
Charleston Culinary Tours460 King St., Charleston843-259-2966 charlestonculinarytours.com
Charleston Food Tours18 Anson St., Charleston843-727-1100 charlestonfoodtours.com
Charleston Harbor Tours10 Wharfside St., Charleston843-722-1112 charlestonharbortours.com
Charleston Pirate Tours79 Cumberland St., Charleston843-442-7299charlestropiratetour.com
Charleston Schooner Pride360 Concord St., Charleston843-722-1112, schoonerpride.com
Charleston Strolls Walking Tour115 Meeting St., Charleston843-722-8687 charlestonstrolls.com
Charleston Tavern Tour74 Broad St., Charleston843-353-3103 charlestontaverntour.com
Coastal Expeditions, Inc.514-B Mill St., Mount Pleasant843-884-7684 coastalexpeditions.com
Crafted Travel Charleston1529 Sam Rittenburg Blvd #2A,Charleston843-804-9933 charleston-tours.com
Fort Sumter Tours340 Concord St., Charleston843-722-2628, fortsumtertours.com
Gray Line Tours of Charleston375 Meeting St., Charleston843-722-4444 graylineofcharleston.com
GULLAH TOURS375 Meeting St., Charleston843-763-7551, gullahtours.comDescription 25 words Inulpa quiae molupie nihitae porendi cipsunt dolorrumquam ex es assunt,
eum resequis et ut eum eostrum coritius, iumquat. Ut et quidis dolupta ssuntii.
Old South Carriage Company14 Anson St., Charleston843-723-9712 oldsouthcarriagetours.com
The Original Charleston Walks, Inc.PO Box 753, Mount Pleasant843-408-0010 charlestonwalks.com
The Original Pub & Brewery Tour of Charleston40 N. Market St., Charleston843-577-5535 pubtourcharleston.com
Palmetto Carriage Works8 Guignard St., Charleston843-723-8145, palmettocarriage.com
SANDLAPPER WATER TOURS, INC.10 Wharfside St., Charleston843-849-8687 sandlappertours.comDescription 25 words Inulpa quiae molupie nihitae porendi cipsunt dolorrumquam ex es assunt, eum resequis et ut eum eostrum coritius, iumquat. Ut et quidis dolupta ssuntii.
Southern Accent Tours375 Meeting St., Charleston843-509-9613, tourchas.com
SpiritLine Dinner Cruise360 Concord St., Charleston843-722-2628, spiritlinecruises.com
Talk of the Towne Tours375 Meeting St., Charleston843-795-8199, talkofthetowne.com
Taylored Tours of Charleston9158 Markley’s Grove Blvd., Summerville, 843-870-7901 toursofcharleston.com
Tour Charleston160 King St., Charleston843-723-1670, tourcharleston.com
HISTORIC SITES & MUSEUMS
Aiken-Rhett House48 Elizabeth St., Charleston843-723-1159 historiccharleston.org
Avery Research Center for African American History and Culture125 Bull St., Charleston843-953-7609, avery.cofc.edu
Boone Hall Plantation1235 Long Point Rd., Mount Pleasant843-884-4371 boonehallplantation.com
Cabbage Row89-91 Church St., Charleston843-853-8000 explorecharleston.com
Cape Romain Lighthouses5821 Hwy. 17 N., Awendaw843-928-3368, fws.gov
Charles Pinckney National Historic Site1254 Long Point Rd. Mount Pleasant843-881-5516, nps.gov
Charles Towne Landing State Historic Site1500 Old Towne Rd., Charleston843-852-4200 southcarolinaparks.com
Charleston City Hall80 Broad St., Charleston843-577-6970, charleston-sc.gov
Charleston City Market188 Meeting St., Charleston843-937-0920 thecharlestoncitymarket.com
The Confederate Museum188 Meeting St., Charleston843-723-1541,confederatemuseum charlestonsc.com
Charleston Museum360 Meeting St., Charleston843-722-2996 charlestonmuseum.org
PHOTO SIZE1.415(W) X 0.75(H)
SOUTH CAROLINA BUSINESS NAME HERE1234 Streetname Rd., City843-000-0000businessurlgoeshere.comDescription 25 words Inulpa quiae molupie nihitae porendi cipsunt dolorrumquam ex es assunt, eum resequis et ut eum eostrum coritius, iumquat. Ut et quidis dolupta ssuntii.
$600
Space Close: September 17, 2020Materials Due: September 24, 2020
Delivery: January 15, 2021
IMPORTANT DATES
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TO PARTICIPATE IN THE 2020-2021 PROGRAMS, CONTACT: CARLY STEDMAN NOROSKYTravel Media Sales & Marketing ExecutiveDirect: 202-681-8169Email: [email protected]
800-683-0010 • MilesPartnership.com
