Advertising Media Strategy Lecture One...
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Advertising Media Strategy
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Transcript of Advertising Media Strategy Lecture One...
Advertising Media Strategy
so, what’s the module about…
what this module is about…
how this module is taught…
How this module is assessed
response to advertising
Leave advert…
planning is necessary…
exposure…
processing…
effects…
target audience…
Advertising strategy
contents…
who writes this document?
for next week’s seminar
references and reading
