Advertising Media Pack

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OXFORD UNIVERSITY STUDENT UNION ADVERTISING 2015/16

description

20145/16 advertising options with Oxford University Student Union

Transcript of Advertising Media Pack

OXFORD UNIVERSITY STUDENT UNIONADVERTISING 2015/16

With over 40 years of representing students at the University of Oxford, OUSU has the most encompasing ways of communicating with young consumers at one of the world’s top universities.

KNOwINg whO YOU’RE TalKINg TO

ONlINE MaRKETINgWEBThe Student Union website, www.ousu.org receives over 2,000 hits a day. There are a number of options for the prominent placement of web banners on the site, ensuring your company maximum exposure.

www.ousu.org (Oxford University Student Union website) Approx 14,000 hits per weekwEB BaNNER: £300 P/wwww.freshersfair.ousu.org (OUSU’s Freshers’ Fair Website) Approx 20,000 hits per week from end of term to the begining of termwEB BaNNER: £300 P/wwww.oxfordstudent.com (The Oxford Student Newspaper website)Approx 14,000 hits per weekwEB BaNNER: £300 P/wwww.oxideradio.co.uk (Oxide Radio website)Approx 10,000 hits per weekwEB BaNNER: £250 P/w

EMAIL CAMPAIGNSGet your message sent straight to the University inboxes of between 15,000 - 19,000 students with our direct media emails. Because there’s very little lead time required, we can offer these services at short notice, meaning our direct media emails are ideal for running time-specific campaigns related to recruitment deadlines or special promotions.

hTMl EMaIl: £500TEXT EMaIl: £400

CITY MAP A useful z-card map of Oxford is handed out at the fair. WIth a print run of 4,500 this is the perfect place for local businesses to advertise.

SMall aDVERT: £200laRgE aDVERT: £400

FLYERSEvery year we hand out around 9,000 copies of the Oxford Student Newspaper to Freshers at Freshers Fair. Flyer and voucher inserts are available.

FREShERS’ FaIRFreshers’ Fair is a three day event (7th - 9th October 2015) that attracts 10,000 students from all year groups. The first two days are open to new undergraduate and graduate students. On the final day we run ReFresh, which is open to every student in the University.

FUll SPONSORShIP: £12,000PREMIUM STall: £3,850STaNDaRD STall: £2,305

ON CaMPUSThere are 22,000 students at Oxford. OUSU has licenses that allow your company to distribute leaflets and other promotional materials directly to students. We will also send an email campaign in advance to all students with the details of how and when to find you.

lICENCE & EMaIl £750 per day (includes email campaign)

FRESh MagaZINEOUSU’S Fresh Magazine is mailed to the home addresses of 5,500 UK freshers and sent to the college personal mail boxes (“pigeon holes”) of the 2,500 international freshers. A digital version of the publication is also emailed to all freshers 2 -3 weeks before they arrive at University. This is also available online and embedded on the OUSU facebook page.

BaCK COVER: £2,625INSIDE COVERS: £2,100FUll PagE aDVERT: £1,312halF PagE aDVERT: £788FlYER INSERT: £1,339

WALLPLANNEROur A1 wall planner includes important information about Student Union and University events. Thousands of students will keep this on their wall all year – the perfect place to advertise your brand.

FUll SPONSORShIP: £3,000SMall aDVERT: £1,000

ThE OXFORD gUIDE TO CaREERSA joint publication between OUSU and the Oxford University Careers Service. The Oxford Guide to Careers is distributed to all penultimate, final year undergraduate and postgraduate students, direct to their college pigeon holes. The total print run is over 10,000 copies and the publication is also available online and from departments. The essential advertising space for graduate recruiters.

A separate ratecard with prices is available. Please contact [email protected] directly for more information.

ThE OXFORD STUDENTNEWSPAPER 3,600 copies of The Oxford Student newspaper are delivered each Thursday during term time to colleges, departments and halls. The weekly readership is estimated to be in excess of 10,000.

FUll PagE aDVERT: £1,150halF PagE: £725FlYER INSERT: £500

WEBSITEwww.oxfordstudent.com website receives around 15,000 hits per week and keeps students constantly updated with news in and around Oxford.

wEB BaNNER: £300/wEEK

OXIDE RaDIO oxideradio.co.uk is Oxford University’s official radio station, and the only student-run radio station in Oxford. With approximately 10,000 hits per week, oxide is a great place to advertise through web banners. A variety of sponsorship and advertising opportunities are also available on-air. For more information contact [email protected].

wEB BaNNER: £250/wEEK

aDVERTISINg RaTES 2015/16FRESH MAGAZINE Mailed to 4,500 freshers home addresses 2 weeks

before arrival. International version sent to 3,000 international students pigeon holes.

BaCK COVER: £2,625INSIDE COVERS: £2,100FUll PagE aDVERT: £1,312halF PagE aDVERT: £788FlYER INSERT: £1,339

THE OXFORD GUIDE TO CAREERSDistributed directly to the pigeon holes of all penultimate, final year undergraduate and postgraduate students in

October 2015. Over 10,000 copies are printed and the publication is also available online.

A seperate rate card with prices and options is available. please contact [email protected] for more information.

2015 WALL PLANNERA1 wall planner with key University events and dates.

SPONSORShIP: £3,000aDVERT: £1,000

CITY MAPMap of Oxford with colleges, University departments and businesses highlighted.

SMall aDVERT: £200laRgE aDVERT: £400

WEBSITESwww.ousu.org (Oxford University Student Union website)

Approx 14,000 hits per weekwEB BaNNER: £300 P/w

www.oxfordstudent.com (The ‘Oxford Student’ Newspaper website)

Approx 32,000 hits per weekwEB BaNNER: £300 P/w

www.freshersfair.ousu.org(‘Freshers’ Fair website)

Approx 20,000 hits per weekwEB BaNNER: £300 P/w

www.oxideradio.co.uk (‘Oxide Radio’ website)

Approx 20,000 hits per weekwEB BaNNER: £250 P/w

EMAIL CAMPAIGNSApprox 18,000 contacts on the OUSU commercial mailing list.

hTMl EMaIl: £500PlaIN TEXT EMaIl: £400

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THE OXFORD STUDENT NEWSPAPER3,600 copies delivered each week during term time including colleges and halls.

FUll PagE: £1150halF PagE: £725 FlYER INSERT: £500

FaCE TO FaCEFRESHERS’ FAIRFreshers’ Fair is a three day event that attracts 10,000 students from all year groups.

FUll SPONSORShIP: £12,000PREMIUM STall: £3,850STaNDaRD STall: £2,305

ON CAMPUS Our on campus licencses allow your campany to interact with the students in person. We will send out an email campaign on your behalf in advance of your arrival.

lICENSE & EMaIl: £750

Please contact the Advertising Sales Manager for more information on advertising [email protected]

01865 288456 OUSU, 2 worcester Street, Oxford, OX1 2BX

2 Worcester Street, Oxford, OX1 2BX Tel: +44 (0)1865 288452

www.ousu.org