Advertising & Lead GenerationAdvertising & Lead Generation

Objectives

• Consistent messagingConsistent messaging• Increase the number of leadsIncrease the number of leads• Increase awareness of InfoTronics Increase awareness of InfoTronics

and Attendance Enterprise as brands and Attendance Enterprise as brands in the time and attendance industryin the time and attendance industry

Plans for 2004

• Media AdvertisingMedia Advertising

• Web AdvertisingWeb Advertising

• Collateral MaterialsCollateral Materials

• Trade ShowsTrade Shows

• Case StudiesCase Studies

• Executive BriefingsExecutive Briefings

Media Advertising

More than 27 PlacementsMore than 27 Placements• PayTech (6)PayTech (6)

• Benefits and Compensation (3)Benefits and Compensation (3)

• Hospitality Technology (3)Hospitality Technology (3)

• Workforce (3)Workforce (3)

• University Business (3)University Business (3)

• Banking Technology News (3)Banking Technology News (3)

• Healthcare IT News(3)Healthcare IT News(3)

• ALA News (3)ALA News (3)

Media Advertising

• Increased Vendor ListingsIncreased Vendor Listings

• Product Feature in January 2004 Product Feature in January 2004 PayTech PayTech Time and Attendance IssueTime and Attendance Issue

• Business Week's Business Week's E-Biz Solutions 2004E-Biz Solutions 2004 Special Section- Central Regional EditionSpecial Section- Central Regional Edition• Publication scheduled for May 10th, 2004Publication scheduled for May 10th, 2004

New Collateral Materials

• Solutions for Small BusinessSolutions for Small Business

• Enterprise SolutionsEnterprise Solutions

• I.T. 2100I.T. 2100

• PostersPosters

• FoldersFolders

Trade Shows

• Booth RedesignBooth Redesign• Increased visibility via improved designIncreased visibility via improved design

• Current CommitmentsCurrent Commitments• APA – April, NashvilleAPA – April, Nashville• SHRM – June, New OrleansSHRM – June, New Orleans

• Co-op OpportunitiesCo-op Opportunities

Case Studies

• Goal- Six for 2004Goal- Six for 2004

• Publish in Trade JournalPublish in Trade Journal

• Customer must be established Attendance Customer must be established Attendance Enterprise customerEnterprise customer

• Should be able to show measurable benefitsShould be able to show measurable benefits

Web Advertising

• Buyerzone.com- 350 leads / monthBuyerzone.com- 350 leads / month

• Knowledgestorm.com- 15 leads / monthKnowledgestorm.com- 15 leads / month

• Sponsored LinksSponsored Links• Overture (Yahoo, MSN, Alta Vista, etc.)Overture (Yahoo, MSN, Alta Vista, etc.)• GoogleGoogle

InfoTronics Dealer AssociationInfoTronics Dealer AssociationMarch 10-12, 2004March 10-12, 2004