Advertising in the UK economy
11
ADVERTISING IN THE UK ECONOMY THE CATS MOTHER
-
Upload
sam-cheema -
Category
Business
-
view
62 -
download
0
Transcript of Advertising in the UK economy
![Page 1: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/1.jpg)
ADVERTISING IN THE UK ECONOMY
THE CATS MOTHER
![Page 2: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/2.jpg)
HISTORY OF UK ADVERTISING
THE 18TH CENTURY TRADE CARD
19TH CENTURY - SEX APPEAL
20TH CENTURY - ENVIRONMENTALISM
21ST - DIGITAL / DATA DRIVEN
MESSAGE OR VEHICLE?
![Page 3: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/3.jpg)
TEXT
![Page 4: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/4.jpg)
ECONOMIC
£20BN SPENT ON UK ADVERTISING IN 2015
£6.3BN I INTERNET
£1BN I MOBILE
£922M I SOCIAL 0
3.5
7
10.5
14
REGION 1
![Page 5: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/5.jpg)
WORKFORCE
482,000 JOBS
80,000 NEW ONES BY 2019
![Page 6: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/6.jpg)
PRE-BREXIT
CURRENTLY UNDER EU REGULATION
![Page 7: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/7.jpg)
POST BREXIT
DATA PROTECTION LAWS CHANGE.
![Page 8: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/8.jpg)
THE CONSUMER
ADULTS SPEND 25 MINUTES A DAY CONSUMING DIGITAL CONTENT
SMARTPHONE GROWTH
0
5
10
15
20
2015 2016
![Page 9: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/9.jpg)
THE CONSUMER
TV AND RADIO -1%PRINT (TRADITIONAL) -4%
![Page 10: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/10.jpg)
FUTURE
DATA LAWS CHANGE
RISE IN TECH AND ACTIONABLE DATA
UK TO BECOME THE HUB OF CREATIVITY?
![Page 11: Advertising in the UK economy](https://reader031.fdocuments.in/reader031/viewer/2022030301/587fa2451a28ab825e8b6287/html5/thumbnails/11.jpg)
TEXT