ADVERTISING IN JOURNALISM

Colleen Diaz & Kimberly Humphries

Advertising

Advertising is calling public attention to one’s product, service, or need through various mediums (i.e. radio, newspaper, television, etc.)

Arguments of Advertising

Stimulates gross national product (GNP) by encouraging people to buy products and use services

Contributes to higher standard of living, thus keeping businesses afloat

Enables consumers to make intelligent choices on goods

Encourages competition, lowering costs

Allows businesses to tap into new markets

Increases awareness of the biases and manipulation of advertising

Wasteful to economy Doesn’t encourage

intelligent choices; persuades consumers to purchase items they don’t need

Not all businesses advertise equally; advertising is a barrier to competition

Deceptive, poor in taste Commercial sponsorship

gives advertising control of the media

For Against

Role of Advertising in Journalism

Advertising helps with the funding of news providers, especially for amateur providers (i.e. student newspapers, free special-interest newspapers)

Advertising for the School Newspaper

Go to local businesses rather than large chains Be courteous and confident Ask to speak to a manager/the owner Address who you are and why you are there Bring a copy of the newspaper to display the different sizes

and various businesses that already advertised Bring an advertising application if hey want to buy an

advertisement on the spot or would like to think it over Leave your contact information along with the newspaper

adviser’s; take a business card Keep in touch with the business if they will purchase an ad

or not; be sure not to forget them because they will forget you