Advertising, For the Local Church New Jersey Association Fall Meeting – October 16 th Community...

Advertising,

For the

Local

ChurchNew Jersey Association

Fall Meeting – October 16th

Community Church of Mountain Lakes

Sue GoodwinSue GoodwinGeorge DrumborGeorge Drumbor

Blowing Your Own Horn:

Advertising and Public Relations for the Local

Church

Advertising,

For the

Local




NationalTV

Posters

Banners

Signage

LocalLocalChurchChurch:

LocationInvitation

Advertising Synergy

Advertising,

For the

Local




EditorialEditorial AdvertisingAdvertising

Editors/reporters control message and timing, based on “news” value.

“Free.”

Advertisers control message and timing.

Cost based on expected audience size/demographics.

News Media

Advertising,

For the

Local




Categories of advertising media:Categories of advertising media:

Television RadioMagazine BillboardNEWSPAPERNEWSPAPER TransitDirectory/Yellow Pages Et cetera

MEDIA KIT – RATE CARDMEDIA KIT – RATE CARD

Selecting Advertising Media

Advertising,

For the

Local




Hard Copy – from single sheet to elaborate presentation folder. On line – often PDF.

Sales Representative – your local contact Audience Reached – demographics Costs Mechanical Specs

MEDIA KIT – RATE CARD

Advertising,

For the

Local




Classifieds

Advertising,

For the

Local




Where is the church? Where do likely new members live?

Maps

Advertising,

For the

Local




Quoted in column-inches (1 col. wide x 1 inch deep), per insertion. Frequency discounts: How often do you intend to run ads? (Short rating.) Are there special rates for churches? Position premium (v. ROP).

Rates

Advertising,

For the

Local




Column widths:Column widths: One col. Two col.

Star-Ledger 1.833”3.792”

Times, Trenton 1.825”3.750”

Asbury Park Press 1.830”3.790”

Ocean Cty Observer 1.830”3.790”

NJ Newsppr Net na3.792”

Mechanical Specs

Advertising,

For the

Local




Camera Ready or Pub Prepared

God is Still Speaking – Synergy: relate to national and other regional messages; reinforce. What is special about your church? (O&A?) How to find your church? How to contact? When are services? Welcome! Invite action!!!

Samples and tools are for camera ready ads. All newspapers will prepare for you; may incur extra cost; may lose control over details.

Message

Advertising,

For the

Local




GiSS message and graphics. Local newspapers. Welcome and

Invite! 2 column by 3

inches deep, black/white.

Run ad during Holy Week.

Case Study – UCC of Toms River

Advertising,

For the

Local




One insertion in Observer/daily paper. One insertion in each of two editions of Reporter, the weekly free paper to all homes in zone.

Demographic/Insertion Plan

Advertising,

For the

Local




Communicate:Communicate:

By phone. In person. In writing!In writing!

Once a relationship is established, you may choose to be more informal. Remember: you are creating a binding contract, so be certain that every thing is clearly understood by all.

Insertion Order

Advertising,

For the

Local




Ad for Jersey Pride Week program.

¼ Page.

GiSS Message.

Church is not O&A, but text from TV ad resonates with any disaffected community.

Case Study – #2

Advertising,

For the

Local




Case Study – #3 – Spot Color

Advertising,

For the

Local




http://www.stillspeaking.com/resources/Also: http://www.ucc.org/aboutus/ucclogo.htm

UCC Identity Kit, Version 1.0 ©2002

God is Still Speaking, Identity Kit Version

2.01

New Jersey Association Local Church Advertising Tools, October 16, 2004

GRAPHICS TOOLS – TEMPLATES

Advertising,

For the

Local




http://www.ucc.org/aboutus/ucclogo.htm

Traditional Logo:Traditional Logo:

Download the “Windows TIFF” format. A self-extracting “.exe” file.

UCC Logos

Advertising,

For the

Local




Stacked Logo:Stacked Logo:


OR

http://www.stillspeaking.com/resources/logo.htm

UCC Logos - Stacked

Advertising,

For the

Local





OR

http://www.stillspeaking.com/resources/logo.htm

THE COMMA

Advertising,

For the

Local




Serif Type Serif Type – Garamond is the standard.Sans Serif Type Sans Serif Type – The standard is Helvetica, however it is not available on most home computers. Use Arial instead.

ColorsColors – Color is not normally going to be used in newspaper ads. The specs, however, are:

TYPE AND COLORS

Advertising,

For the

Local




Available now on CD-ROM Available 10/19/04 on NJA website (www.

njassociation.org). Three logo applications, in two different formats. Three sample ad formats (two in M/S Word; one in Publisher).

NJA Tools and Templates

Advertising,

For the

Local




UCC logos (both) reversed (white on black bar), including web addresses. Two columns wide (3.790 inches). TIFF format: UCC Ad Base.tif Bitmap format: UCC Ad Base.bmp

Logo Bar (complete)

Advertising,

For the

Local




UCC stacked logo reversed (white on black bar), including web addresses. Two columns wide (3.790 inches). TIFF format: UCC Ad Base-2.tif Bitmap format: UCC Ad Base-2.bmp

Logo Bar (stacked)

Advertising,

For the

Local




Comma (with drop shadow) and ‘God is Still Speaking,’ (in Garamond). TIFF format: CommaGiSS.tif Bitmap format: CommaGiSS.bmp

Comma/GiSS

Advertising,

For the

Local




Template saved as an M/S Word document. Two columns wide x four inches deep (3.790” x 4.0”) Only Comma/GiSS and complete logo bar. File: DemoAd-1.doc

Advertisement Template #1

Advertising,

For the

Local




Template saved as an M/S Word document. Two columns wide x four inches deep (3.790” x 4.0”) All of 1st template, plus sample text. File: DemoAd-2.doc


Advertising,

For the

Local




Template saved as an M/S Publisher document. Two columns wide x four inches deep (3.790” x 4.0”) Alternate logo bar,

Comma/GiSS and sample text. File: DemoAd-3.pub


Advertising,

For the

Local




Questions, after today – call or email:

George A. Drumbor

(732) 557-0169

[email protected]

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