Advertising Doesn't Work
17
ADVERTISING DOESN’T WORK 888-501-3509 www.AllOverChicago.com
description
Why do so many business owners struggle with advertising? It's because their main personality strength, get it done now, results first, mentality is the exact opposite of how advertising works. As much as the business owner hates to hear it, advertising is a long-term committment. Good lasting advertising is not quick results. It is a lasting courtship between the business and its prospective customers AND its current customers. Find a type of advertising the YOU believe in and can afford to run constantly (not consistently) but constantly. And stick with it. Do this and you will increase sales and keep the customers you currently have from jumping ship to someone else who is also advertising (asking) for their business.
Transcript of Advertising Doesn't Work
- 1. ADVERTISING DOESNT WORK 888-501-3509www.AllOverChicago.com
2. UNLESS IT IS ALLOWED TO WORK Advertisers Must Understand People dont like advertising People arent looking to change People forget everything almost immediately888-501-3509www.AllOverChicago.com 3. People Dont Like Advertising No one is drawn to advertising. In fact we do everything we can to avoid it. DVRs iPods Pre-set channels Channel Surfing Turning the Page 888-501-3509www.AllOverChicago.com 4. People Arent Looking to Change If consumers like who they are using they wont read your ad. (It is a waste of precious time) If consumers arent looking for your services they will not read your ad. (It is a waste of precious time) 888-501-3509www.AllOverChicago.com 5. People Forget Everything Almost Immediately What was your favorite ad you saw in the paper or heard on the radio this morning? Your second? Third? Cant recall? At any given time of the day the mind is taxed by the stresses of work, family and schedule. It is closed to new ideas and thoughts. 888-501-3509www.AllOverChicago.com 6. What if? What if, over the course of the month, you could walk thousands of people into a small room one-by-one and force them to stand in front of your ad for 1-3 minutes with no distractions. And what if it was at a time when they were relaxed and most open to new ideas which resulted in better recall rates. 888-501-3509www.AllOverChicago.com 7. And What If. And what if these people viewing your ad saw it every time they went to their favorite places? And what if your ads were huge 17x11 magazine quality color ads? And what if you could target by gender, or zip code, or income, or age or interests? And what if you could do it for a third of the cost of traditional media? 888-501-3509www.AllOverChicago.com 8. Results You are literally forcing people to read your ads whether they are in the market for your product at this time or not. Thats called building brand awareness. You are accomplishing the most important advertising component of all..Frequency! 888-501-3509www.AllOverChicago.com 9. 888-501-3509www.AllOverChicago.com 10. 888-501-3509www.AllOverChicago.com 11. Testimonials We have never had this much success from a display ad! All Over Media has provided us with an affordable opportunity to advertise locally. Genius idea, quality product!The Salon Professional Academy Elgin, IL888-501-3509www.AllOverChicago.com 12. AllOver Media provides a cost effective way to advertise in the local communities of which I serve. Ad visibility is terrific, we hear frequently from prospects and customers about the placements. I am very pleased with the service the AllOver Media team offers, and the variety of locations available for advertising.Linda Wagner Exclusive Agent/Personal Finance Representative Allstate Insurance 888-501-3509www.AllOverChicago.com 13. How Does It Work You Choose:The Geographic Area Preferred Gender Demographics of Customers Number of Ads Duration 6-12 months Supply us with logo, ad copy, images Call Today for a Media Kit and Location List888-501-3509www.AllOverChicago.com 14. Always Be Branding! 888-501-3509www.AllOverChicago.com
