Advertising Communication and Effectiveness

On Platinum Love Bands

Nikhita Iyer

Foundation for Liberal and Management Education

THIS PRODUCT AD HAS BEEN RE-DESIGNED AS A VISUAL COCKTAIL OF IMAGES

PUT TOGETHER TO TREAT YOUR SENSES, FIRSTLY COMPRISING OF A

SEQUENTIAL PICTURE AD REMINDING US OF A FAIRY TALE FOLLOWED BY A

PRINT AD CAMPAIGN.

http://www.youtube.com/watch?v=07Rz_zYJZ_E

Original Ad.flv

NIKHITA M IYERFSC 1 (C2012761097)

Once upon a time, there lived a young boy who was very clever and handsome. He always had questions arising in his mind.

He asked his mother – “Mumma, do you have a ring like this?”

The delighted Mother said –

“Yes baby .. Look .. It’s the purest form of something Magical called Love !

Here you can keep this.. Give this to the girl who makes you feel that

she is the one you are born for”

Several years later when he meets someone and realised,“She makes me feel like I am born only for her“

And so he decides to make her a part of his life forever !

Here we look at the girl’s thoughts of being owned –“In your arms, I find my world “

Love just happens and when it does ,Nothing says it better than Platinum

We were talking about none other than Richard and Kate all this while !!

So when is your

THE SERIAL AD IS

CREATED USING THE

CONCEPT OF RICHARD

PROPOSING KATE

WITH HIS MOTHER

PRINCESS DIANA’S

RING.

CONCEPTUALIZATION

AD CAMPAIGN

A New Beginning – Leaving Home to Build Another

Love Ripens with Time

Status : Call it Complicated or Call it Love !

Sometimes LoveFills in All Incompleteness

A Tinge of Godliness Always Helps Specially Cause its ‘Love’ !

There is Nothing Better than Just Saying – Love You !

Love begins when you don’t even know what its called ..