Advertising Case Study 2014

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Disaster in the Philippines

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    PANA Foundation

    PANAnaw Awards2014 Case Study

    Final Draft 6.1.14

    DISASTER PREPAREDNESSBEING READY FOR THE WORST A DISASTER BRINGS IS EVERYBODYS BUSINESS

    We are no strangers to natural disasters and the havoc they bring.

    The undeniable fact about our country the Philippines is that we are geographically situated

    in the Western Pacific Regiona zone prone to earthquakes, tsunamis, typhoons, cyclones,

    floods, landslides, volcanic eruptions, and droughts. Our history would show that we are no

    strangers to the occurrence of major disasters. The past 5 years show that we have been hit

    hard by 3 major typhoons and flooding disasters: Ondoy (2009), Milenyo (2012), and

    Yolanda (2013). In fact, prior to Typhoon Yolanda, our country suffered a devastatingearthquake mainly in the Bohol province. Everytime a disaster strikes, we suffer the major

    blows of enormous loss of lives, serious damage to our infrastructure and properties, and

    halt in economic activity.

    According to the just releasedGlobal Climate Risk Index 2013,the Philippines ranked fifth in

    terms of countries most affected by extreme weather conditions - after Thailand, Cambodia,

    Pakistan and El Salvador (up from 14th place in 2010).

    Table 2: The Climate Risk Index for 2011: the 10 most affected countries

    Ranking2011 (2010)

    CountryCRIscore

    Deathtoll

    Deaths per100,000inhabitants

    Absolute losses (inmillion US$ PPP)

    Losses perunit GDP in %

    HumanDevelopment

    Index9

    1 (13) Thailand 2.50 892 1.39 75,474 12.53 103

    2 (39) Cambodia 7.00 247 1.64 1,049 3.10 139

    3 (1) Pakistan 10.50 585 0.33 5,809 1.19 145

    4 (36) El Salvador 11.83 35 0.59 1,645 3.69 105

    5 (14) Philippines 11.83 1,659 1.73 1,064 0.27 112

    6 (23) Brazil 14.33 1,013 0.52 4,717 0.21 84

    7 (30)UnitedStates

    15.17 844 0.27 74,791 0.50

    8 (135) Lao DPR 15.33 43 0.68 218 1.25 1389 (2) Guatemala 16.17 72 0.49 553 0.74 131

    10 (49) Sri Lanka 16.50 106 0.52 602 0.52

    The damages caused by the more recent typhoons or what is now being classified as super

    typhoons present an alarming trend: the phenomenon of climate change and global

    warming has been increasingly contributing to the increase in the intensity of storms thus,

    we can expect more of this kind to beset our countrys weather profile. Indeed, the

    updated numbers for the Philippines would definitely be higher in the above table.

    http://germanwatch.org/en/5696http://germanwatch.org/en/5696http://germanwatch.org/en/5696http://germanwatch.org/en/5696
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    Yet while typhoons and flooding have become the more common disaster to pound our

    country on a yearly basis, we need to widen our awareness of what other natural disasters

    we are geographically predisposed to and/or historically have experienced in the past:

    Volcanic Eruptions the worst and most recent of which was the Mt. Pinatubo

    (Zambales, Luzon Island) eruption in 1991 which spewed out an estimated record 2billion tons of pyroclastic materials which later on caused devastating Lahar flows in

    the central Luzon region, wiping out towns and agricultural lands and displacing the

    areas population

    Earthquakes our country has time and again experienced major earthquakes thatproved devastating to various regions in the country and caused loss of lives and

    properties. The 1990 earthquake with an intensity of 7.8 and with Baguio City as

    epicenter proved to be an impetus for the Philippines to initiate a disaster

    preparedness program. In some cases, earthquakes in the country can trigger a

    consequential disaster known as the Tsunami, which could effectively wipeoutlocalities and cause massive property damage and loss of lives.

    Landslides/Mudslides -apart from flooding, landslides and mudslides often follow inthe event of a typhoon or torrential rains. Whether this occurs due to natural forces

    or as a result of an environmental upset caused by men,

    It was the best of times. It was the worst of times.

    The light that emerges amidst the darkness a disaster brings is on how we choose to

    respond to it. No matter how heartbreaking the path of destruction a disaster leaves

    behind, everyone would come out and participate in the relief and rebuilding efforts

    everything becomes a positive, collaborative effort among individuals, agencies, groups, and

    even the international community. Such outpouring of energies to alleviate the victims

    sufferings and create opportunities to move forward and build anew could be a source of

    inspiration to address an aspect of disaster that could help every citizen become more

    empowered to deal with it and that is by being prepared for its eventuality.

    An ounce of prevention is worth a pound of cure.

    In the whole spectrum of managing and handling crises a disaster brings about, establishing

    a strong and efficient disaster response system carries priority. However, the first

    fundamental half of the equation is disaster mitigation and preparedness. The principle

    behind it is that a disaster response system, no matter how well oiled is only as good as how

    well people are prepared to utilize it in a way that reduces risks and degree of damage.

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    At best, disaster preparedness is:

    1) Knowing and practicing what could help mitigate the destruction brought forth by adisaster (i.e. proper waste disposal, preserving our natural ecology, reducing our carbon

    footprint, etc.)

    2) Having an adept knowledge and understanding of each and every possible disaster thatcould strike our country (i.e. what is the nature of such disaster? Why does it occur?

    Where and when most likely? What kind of disasters would my locality be prone to?

    etc.)

    3) The integration and internalization of knowledge and practices that empower everycitizen, young and old, regardless of social status and education to effectively deal with

    the various scenarios that occur when disaster strikes.

    The economic cost of being unprepared for disaster is also worth mentioning. We can

    almost surmise that the total investment made for disaster preparedness through

    collaborative efforts is far less than the total economic loss and investments needed for

    rebuilding.

    So while we accept the reality that disasters will eventually happen in our country, the

    question is: What do we do while we wait?

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    Even a 5-year old child must know it.

    While the string of disasters that pounded our country have helped us realize the urgent

    need for disaster preparedness and efforts have been initiated with degrees of success, we

    are still beset by the bigger challenge of educating the populace on its importance. Weve

    yet to create a collective, national consciousness where everyone regards disaster

    resilience as both individual and community concern and what best practice disaster

    preparedness looks like. The 3 common mental models surrounding disaster preparedness

    in the Philippines include:

    1) Its the governments job. the onus to prepare for a disaster isnt myresponsibility. I expect to be rescued and cared for when it happens.

    2) I dont know how to go about it. As an individual, I dont know what role I play in

    this.3) Ill deal with it when it happens. I dont want to think about it. I dont think it

    will happen to me. When it does, Im sure Ill be able to handle it.

    Given these 3 prevailing attitudes about disaster preparedness, there is a need to shift from

    a collective fatalistic attitude to a consciousness that is proactive and ready or disaster

    resilient. The core which will enable the shift is information and education that will be

    facilitated by various societal structures.

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    What needs be highly impressed upon citizens would be to:

    1) The high importance of understanding the anatomy of each of the different naturaldisasters that could beset the Philippines each type of disaster would have a

    different nature of destruction and consequences, a certain length of warning and

    reaction times and rescue methods, and customized needs to cope in its duration.

    2) Mastery of the preparedness, evacuation, and survival techniques in the event of a

    disaster regardless of age and educational background.

    3) Integration of disaster preparedness in our consciousness a part of our long-term

    survival needs and self-preservation.

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    Igniting change: Emerging structures that create a nation of disaster resilient citizens

    As the principle of structure influences behavior is applied on the pursuit to teach disaster

    preparedness to as many sectors of our society as possible, structures have indeed emerged

    to support it:

    1) Collaboration across sectors various agencies in the government and civil society

    groups have been on a mission and partnership to share knowledge and expertise in order

    to create and implement programs and initiative that strengthen disaster preparedness in

    the community level. Among those include the National Disaster Risk Reduction and

    Management Council (NDRRMC), Office of Civil Defense, Department of Education, Citizens

    Disaster Response Center (CDRC), UNICEF, LGUs, etc. Even CSR programs from the

    corporate sector have been integrating disaster preparedness and response as part of the

    advocacies they are supporting and sustaining.

    2) Social Media As a powerful tool to spread relevant information and gather resources

    during disasters, social media is rapidly becoming a structure by which people can be

    educated on disaster preparedness. It is fast becoming the current and upcominggenerations channel to receive information and knowledge.

    3) Volunteerism Both on a local and global scale, people are increasingly predisposed to

    donate their time and skills during disasters. This can be parlayed to help implement

    educational programs on disaster preparedness.

    The IMC Challenge: Disaster Preparedness is not just a concept; it is a concern and part of

    every citizens consciousness and lifestyle.

    Cascading the various information and knowledge on disaster preparedness in a manner

    that is relevant and appealing to the different segments of our population is crucial. The 4

    areas that need priority focus to create disaster resilient citizens are

    1) Educational system How do we effectively integrate in various levels disasterpreparedness? How do we create todays young population to become the agents .

    2) Public Information How do we sustain an effective and educational disasterpreparedness education campaign that benefits various sections of the society?

    What should be the focus of the campaign? Who should be speaking to the public

    about it?

    3) Community/Barangay Levelwhat could be done in order to prepare them better?What systemic structures can be established in the communities in order to sustain

    programs on disaster preparedness, especially in disaster-prone areas?4) Business Sector/NGOsWhat kind of partnership do we need from them in order to

    create a successful campaign? What kind of leverage can they offer as part of the

    collaborative effort?

    You are therefore given the exciting challenge to create a sustainable integrated

    marketing communications campaign on disaster preparedness (encompassing all

    common natural disasters in the Philippines) with a budget of P100 Million stretched over

    the next 3 years.

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    -----------

    Sources:

    PUBLICATIONS:

    Natural Disaster Risk Management - Enhancing Poverty Alleviation through Disaster Reduction

    https://openknowledge.worldbank.org/handle/10986/8748

    Philippine Disaster Risk Management Act (2009):http://www.preventionweb.net/files/9265_philippines.pdf

    Simulating Non Structural Factors in Disaster Mitigation: The Case of Typhoon Ondoy on theMarikina Watershed:

    http://www.dlsu.edu.ph/conferences/dlsu_research_congress/2014/_pdf/SEE-III-020.pdf

    Community Based Disaster Management in the Philippines: Making a Difference in PeoplesLives:

    http://www.preventionweb.net/files/733_8363.pdf

    Disaster Risk Management Act of 2010:

    http://www.preventionweb.net/files/22035_17303ra10121drrmact1.pdf

    Global Climate Risk Index 2013:

    http://germanwatch.org/en/download/7170.pdf

    Disaster Threats in the Philippines:

    http://www.itu.int/ITU-D/emergencytelecoms/events/ThailandWorkshop/final1/Session%202/SESSION%202%20[Philippines]

    %20Country%20Presentation.pdf

    National Disaster Risk Reduction and Management Plan (NDRRMP) 20112028:

    http://www.ndrrmc.gov.ph/attachments/article/567/Signed_NDRRMP.pdf

    http://www.dilg.gov.ph/PDF_File/resources/DILG-Resources-2012116-420ac59e31.pdf

    Designing an Effective Disaster Preparedness & Response Programme: Lessons and BestPractices for the Mobile Industry from Smart Communications Inc.

    http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Designing-an-Effective-Disaster-Preparedness-Response-Programme.pdf

    Integrating Disaster Risk Management in Local Governance:

    http://issuu.com/cdpfoundation/docs/undp_publication_of_twg_output_integrating_drm_in_/1?e=3461845/2688262

    https://openknowledge.worldbank.org/handle/10986/8748https://openknowledge.worldbank.org/handle/10986/8748http://www.preventionweb.net/files/9265_philippines.pdfhttp://www.preventionweb.net/files/9265_philippines.pdfhttp://www.dlsu.edu.ph/conferences/dlsu_research_congress/2014/_pdf/SEE-III-020.pdfhttp://www.dlsu.edu.ph/conferences/dlsu_research_congress/2014/_pdf/SEE-III-020.pdfhttp://www.preventionweb.net/files/733_8363.pdfhttp://www.preventionweb.net/files/22035_17303ra10121drrmact1.pdfhttp://germanwatch.org/en/download/7170.pdfhttp://www.itu.int/ITU-D/emergencytelecoms/events/ThailandWorkshop/final1/Session%202/SESSION%202%20%5bPhilippines%5d%20Country%20Presentation.pdfhttp://www.itu.int/ITU-D/emergencytelecoms/events/ThailandWorkshop/final1/Session%202/SESSION%202%20%5bPhilippines%5d%20Country%20Presentation.pdfhttp://www.itu.int/ITU-D/emergencytelecoms/events/ThailandWorkshop/final1/Session%202/SESSION%202%20%5bPhilippines%5d%20Country%20Presentation.pdfhttp://www.ndrrmc.gov.ph/attachments/article/567/Signed_NDRRMP.pdfhttp://www.ndrrmc.gov.ph/attachments/article/567/Signed_NDRRMP.pdfhttp://www.dilg.gov.ph/PDF_File/resources/DILG-Resources-2012116-420ac59e31.pdfhttp://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Designing-an-Effective-Disaster-Preparedness-Response-Programme.pdfhttp://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Designing-an-Effective-Disaster-Preparedness-Response-Programme.pdfhttp://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Designing-an-Effective-Disaster-Preparedness-Response-Programme.pdfhttp://issuu.com/cdpfoundation/docs/undp_publication_of_twg_output_integrating_drm_in_/1?e=3461845/2688262http://issuu.com/cdpfoundation/docs/undp_publication_of_twg_output_integrating_drm_in_/1?e=3461845/2688262http://issuu.com/cdpfoundation/docs/undp_publication_of_twg_output_integrating_drm_in_/1?e=3461845/2688262http://issuu.com/cdpfoundation/docs/undp_publication_of_twg_output_integrating_drm_in_/1?e=3461845/2688262http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Designing-an-Effective-Disaster-Preparedness-Response-Programme.pdfhttp://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Designing-an-Effective-Disaster-Preparedness-Response-Programme.pdfhttp://www.dilg.gov.ph/PDF_File/resources/DILG-Resources-2012116-420ac59e31.pdfhttp://www.ndrrmc.gov.ph/attachments/article/567/Signed_NDRRMP.pdfhttp://www.itu.int/ITU-D/emergencytelecoms/events/ThailandWorkshop/final1/Session%202/SESSION%202%20%5bPhilippines%5d%20Country%20Presentation.pdfhttp://www.itu.int/ITU-D/emergencytelecoms/events/ThailandWorkshop/final1/Session%202/SESSION%202%20%5bPhilippines%5d%20Country%20Presentation.pdfhttp://www.itu.int/ITU-D/emergencytelecoms/events/ThailandWorkshop/final1/Session%202/SESSION%202%20%5bPhilippines%5d%20Country%20Presentation.pdfhttp://germanwatch.org/en/download/7170.pdfhttp://www.preventionweb.net/files/22035_17303ra10121drrmact1.pdfhttp://www.preventionweb.net/files/733_8363.pdfhttp://www.dlsu.edu.ph/conferences/dlsu_research_congress/2014/_pdf/SEE-III-020.pdfhttp://www.preventionweb.net/files/9265_philippines.pdfhttps://openknowledge.worldbank.org/handle/10986/8748
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    DepEd Disaster Risk Reduction Resource Manual:

    http://www.deped.gov.ph/index.php/resources/downloads/document/deped-disaster-risk-reduction-resource-manual

    Strengthening Disaster Risk Reduction in the Philippines: Strategic National Action Plan 2009-2019:

    http://www.adrc.asia/countryreport/PHL/2009/PHL_attachment.pdf

    Strong, Safe, and Resilient: A Strategic Policy Guide for Disaster Risk Management in East Asiaand the Pacific:

    http://documents.worldbank.org/curated/en/2013/02/17423304/strong-safe-resilient-s-strategic-policy-guide-disaster-risk-management-east-asia-pacific

    LINKS:

    http://www.dlsu.edu.ph/help/utilities/search/google-cse-result.asp?q=Disaster+Preparedness&search=1&cx=004558364687355297303%3Arss_ybumppu&cof=FORID%3A11

    http://www.unisdr.org/search?cx=014932112152556794315%3Aev9g2xr_5ni&cof=FORID%3A11&i

    e=UTF-8&q=Philippines+Disaster+Preparedness&sa.x=24&sa.y=15

    http://www.ph.undp.org/content/philippines/en/home/search.html?q=Philippine+Disaster+Preparedness

    http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/28/australia-and-undp-reaffirm-partnership-to-help-promote-resilience-and-recovery-in-the-philippines/

    http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/27/japan-and-undp-intensify-support-to-yolanda-recovery-efforts/

    http://www.ph.undp.org/content/philippines/en/home/presscenter/articles/2014/02/28/finding-new-solutions-in-the-typhoon-haiyan-recovery-/

    http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/07/film-launched-to-highlight-enormous-recovery-needs-after-yolanda/

    http://www.ph.undp.org/content/philippines/en/home/presscenter/typhoon-haiyan--yolanda-/

    http://search.who.int/search?q=Philippines+Disaster+Preparedness&ie=utf8&site=default_collection&client=_wpro&proxystylesheet=_wpro&output=xml_no_dtd&oe=UTF-8&sitesearch=http://www.wpro.who.int&ulang=en&ip=119.92.53.138&access=p&sort=date:D:L:d1&entqr=3&entqrm=0&ud=1&start=20

    http://documents.worldbank.org/curated/en/docsearch?query=Philippines%20Disaster%20Preparedness

    http://www.cdp.org.ph/index.php/main/view_publication/16

    http://www.cdp.org.ph/index.php/main/view_publication/18

    http://www.deped.gov.ph/index.php/resources/downloads/document/deped-disaster-risk-reduction-resource-manualhttp://www.deped.gov.ph/index.php/resources/downloads/document/deped-disaster-risk-reduction-resource-manualhttp://www.deped.gov.ph/index.php/resources/downloads/document/deped-disaster-risk-reduction-resource-manualhttp://www.adrc.asia/countryreport/PHL/2009/PHL_attachment.pdfhttp://www.adrc.asia/countryreport/PHL/2009/PHL_attachment.pdfhttp://documents.worldbank.org/curated/en/2013/02/17423304/strong-safe-resilient-s-strategic-policy-guide-disaster-risk-management-east-asia-pacifichttp://documents.worldbank.org/curated/en/2013/02/17423304/strong-safe-resilient-s-strategic-policy-guide-disaster-risk-management-east-asia-pacifichttp://documents.worldbank.org/curated/en/2013/02/17423304/strong-safe-resilient-s-strategic-policy-guide-disaster-risk-management-east-asia-pacifichttp://www.dlsu.edu.ph/help/utilities/search/google-cse-result.asp?q=Disaster+Preparedness&search=1&cx=004558364687355297303%3Arss_ybumppu&cof=FORID%3A11http://www.dlsu.edu.ph/help/utilities/search/google-cse-result.asp?q=Disaster+Preparedness&search=1&cx=004558364687355297303%3Arss_ybumppu&cof=FORID%3A11http://www.dlsu.edu.ph/help/utilities/search/google-cse-result.asp?q=Disaster+Preparedness&search=1&cx=004558364687355297303%3Arss_ybumppu&cof=FORID%3A11http://www.dlsu.edu.ph/help/utilities/search/google-cse-result.asp?q=Disaster+Preparedness&search=1&cx=004558364687355297303%3Arss_ybumppu&cof=FORID%3A11http://www.unisdr.org/search?cx=014932112152556794315%3Aev9g2xr_5ni&cof=FORID%3A11&ie=UTF-8&q=Philippines+Disaster+Preparedness&sa.x=24&sa.y=15http://www.unisdr.org/search?cx=014932112152556794315%3Aev9g2xr_5ni&cof=FORID%3A11&ie=UTF-8&q=Philippines+Disaster+Preparedness&sa.x=24&sa.y=15http://www.unisdr.org/search?cx=014932112152556794315%3Aev9g2xr_5ni&cof=FORID%3A11&ie=UTF-8&q=Philippines+Disaster+Preparedness&sa.x=24&sa.y=15http://www.ph.undp.org/content/philippines/en/home/search.html?q=Philippine+Disaster+Preparednesshttp://www.ph.undp.org/content/philippines/en/home/search.html?q=Philippine+Disaster+Preparednesshttp://www.ph.undp.org/content/philippines/en/home/search.html?q=Philippine+Disaster+Preparednesshttp://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/28/australia-and-undp-reaffirm-partnership-to-help-promote-resilience-and-recovery-in-the-philippines/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/28/australia-and-undp-reaffirm-partnership-to-help-promote-resilience-and-recovery-in-the-philippines/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/28/australia-and-undp-reaffirm-partnership-to-help-promote-resilience-and-recovery-in-the-philippines/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/27/japan-and-undp-intensify-support-to-yolanda-recovery-efforts/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/27/japan-and-undp-intensify-support-to-yolanda-recovery-efforts/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/27/japan-and-undp-intensify-support-to-yolanda-recovery-efforts/http://www.ph.undp.org/content/philippines/en/home/presscenter/articles/2014/02/28/finding-new-solutions-in-the-typhoon-haiyan-recovery-/http://www.ph.undp.org/content/philippines/en/home/presscenter/articles/2014/02/28/finding-new-solutions-in-the-typhoon-haiyan-recovery-/http://www.ph.undp.org/content/philippines/en/home/presscenter/articles/2014/02/28/finding-new-solutions-in-the-typhoon-haiyan-recovery-/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/07/film-launched-to-highlight-enormous-recovery-needs-after-yolanda/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/07/film-launched-to-highlight-enormous-recovery-needs-after-yolanda/http://www.ph.undp.org/content/philippines/en/home/presscenter/pressreleases/2014/03/07/film-launched-to-highlight-enormous-recovery-needs-after-yolanda/http://www.ph.undp.org/content/philippines/en/home/presscenter/typhoon-haiyan--yolanda-/http://www.ph.undp.org/content/philippines/en/home/presscenter/typhoon-haiyan--yolanda-/http://search.who.int/search?q=Philippines+Disaster+Preparedness&ie=utf8&site=default_collection&client=_wpro&proxystylesheet=_wpro&output=xml_no_dtd&oe=UTF-8&sitesearch=http://www.wpro.who.int&ulang=en&ip=119.92.53.138&access=p&sort=date:D:L:d1&entqr=3&entqrm=0&ud=1&start=20http://search.who.int/search?q=Philippines+Disaster+Preparedness&ie=utf8&site=default_collection&client=_wpro&proxystylesheet=_wpro&output=xml_no_dtd&oe=UTF-8&sitesearch=http://www.wpro.who.int&ulang=en&ip=119.92.53.138&access=p&sort=date:D:L:d1&entqr=3&entqrm=0&ud=1&start=20http://search.who.int/search?q=Philippines+Disaster+Preparedness&ie=utf8&site=default_collection&client=_wpro&proxystylesheet=_wpro&output=xml_no_dtd&oe=UTF-8&sitesearch=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  • 5/21/2018 Advertising Case Study 2014

    10/10

    10

    http://www.cdp.org.ph/index.php/main/view_publication/14

    http://www.cdp.org.ph/index.php/main/view_publication/13

    http://www.cdp.org.ph/index.php/main/view_publication/12

    http://www.cdp.org.ph/index.php/main/view_publication/11

    http://www.cdp.org.ph/index.php/main/view_post/17

    http://www.cdp.org.ph/index.php/main/view_post/14

    http://www.deped.gov.ph/index.php/resources/downloads/document/deped-disaster-risk-reduction-resource-manual?format=raw

    http://www.cdrc-phil.com/trainings/

    http://www.cdrc-phil.com/cdrc-unveils-hazard-map-in-iloilo/

    http://www.cdrc-phil.com/cdrc-podcast-episode-03-disaster-risk-management-month/

    http://www.cdrc-phil.com/disaster-risk-education-starting-them-young/

    http://www.cdrc-phil.com/video-enhancing-flood-preparedness-and-helping-the-survivors-of-super-typhoon-reming-help-themselves/

    http://www.cdrc-phil.com/video-disaster-preparedness-and-mitigation-for-flood-and-landslide-prone-communities-in-the-philippines/

    VIDEO LINKS:

    http://www.cdrc-phil.com/cdrc-podcast-episode-03-disaster-risk-management-month/

    http://www.cdrc-phil.com/video-disaster-preparedness-and-mitigation-for-flood-and-landslide-prone-communities-in-the-philippines/

    http://www.cdrc-phil.com/video-enhancing-flood-preparedness-and-helping-the-survivors-of-super-typhoon-reming-help-themselves/

    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