Advertising campaign for the Estonian students fictive firm

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Transcript of Advertising campaign for the Estonian students fictive firm

Page 1: Advertising campaign for the Estonian students fictive firm

PHOTO-VIDEO MONTAGE

Page 2: Advertising campaign for the Estonian students fictive firm

MISSION AND OBJECTIVES

MISSION: To bring out unique character of each customer through truly advanced audiovisual techniques and personal touch

OBJECTIVES:ALEXSTUDIO to become preferred partner for leading advertising and event agencies in Estonia

Page 3: Advertising campaign for the Estonian students fictive firm

SERVICES PHOTOSHOOTING VIDEO CASTING PHOTOMONTAGE VIDEOMONTAGE PHOTOBOOK PORTFOLIO 3D PHOTO SLIDESHOW CAMERA RENTALS

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TARGET GROUPS ADVERTISING AND MEDIA AGENCIES EVENT MANAGEMENT AGENCIES EVENT ORGANIZERS PRIVATE INDIVIDUALS

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ADVERTISING CAMPAIGN THEME

TO RAISE AWARENESS OF THE TARGET GROUPS ABOUT ALEXSTUDIO’S SERVICES

CENTRAL MESSAGE – HAVING PROFESSIONAL PRODUCTION PARTNER WILL SAVE COST AND CREATE BETTER EXPERIENCE FOR END CUSTOMERS

SLOGAN – THE BEST ABOUT YOU

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MEDIA CHANNELS WE USE

DIRECT MARKETING AND SALES TO: LEADING ADVERTISING COMPANIES EVENT ORGANIZERS (WEDDING, CONCERTS,

SUMMER AND WINTER DAYS, CONFERENCES etc)

COMPANY WEBSITE WITH GALLERIES, VIDEOMATERIALS AND WEB-TUTORIALS

SOCIAL NETWORKING CAMPAIGNS (FACEBOOK)

SOCIAL MEDIA AUDIENCE(LINKEDIN) NEWSPAPERS CELEBRITY REFERENCES

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ADVERTISING CAMPAIGN PLAN

W1-W3 UPDATE COMPANY WEBSITE, ADD TRAINING

MATERIALS AND INTERACTIVE CONTENT W1-W2

CREATE TARGET CUSTOMER LIST WITH CONTACTS W3

LAUNCH OF CAMPAIGN ON FACEBOOK W3-W6

DIRECT CONTACTING OF CUSTOMERS, CUSTOMER VISITS

W4-W6 ADVERTISEMENTS IN BUSINESS NEWSPAPER

W7 PARTICIPATION IN TV SHOW TEACHING VIDEO

MONTAGE

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CAMPAIGN FLIER

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THANK YOU FOR YOUR ATTENTION