Advertising campaign for the Estonian students fictive firm
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Transcript of Advertising campaign for the Estonian students fictive firm
PHOTO-VIDEO MONTAGE
MISSION AND OBJECTIVES
MISSION: To bring out unique character of each customer through truly advanced audiovisual techniques and personal touch
OBJECTIVES:ALEXSTUDIO to become preferred partner for leading advertising and event agencies in Estonia
SERVICES PHOTOSHOOTING VIDEO CASTING PHOTOMONTAGE VIDEOMONTAGE PHOTOBOOK PORTFOLIO 3D PHOTO SLIDESHOW CAMERA RENTALS
TARGET GROUPS ADVERTISING AND MEDIA AGENCIES EVENT MANAGEMENT AGENCIES EVENT ORGANIZERS PRIVATE INDIVIDUALS
ADVERTISING CAMPAIGN THEME
TO RAISE AWARENESS OF THE TARGET GROUPS ABOUT ALEXSTUDIO’S SERVICES
CENTRAL MESSAGE – HAVING PROFESSIONAL PRODUCTION PARTNER WILL SAVE COST AND CREATE BETTER EXPERIENCE FOR END CUSTOMERS
SLOGAN – THE BEST ABOUT YOU
MEDIA CHANNELS WE USE
DIRECT MARKETING AND SALES TO: LEADING ADVERTISING COMPANIES EVENT ORGANIZERS (WEDDING, CONCERTS,
SUMMER AND WINTER DAYS, CONFERENCES etc)
COMPANY WEBSITE WITH GALLERIES, VIDEOMATERIALS AND WEB-TUTORIALS
SOCIAL NETWORKING CAMPAIGNS (FACEBOOK)
SOCIAL MEDIA AUDIENCE(LINKEDIN) NEWSPAPERS CELEBRITY REFERENCES
ADVERTISING CAMPAIGN PLAN
W1-W3 UPDATE COMPANY WEBSITE, ADD TRAINING
MATERIALS AND INTERACTIVE CONTENT W1-W2
CREATE TARGET CUSTOMER LIST WITH CONTACTS W3
LAUNCH OF CAMPAIGN ON FACEBOOK W3-W6
DIRECT CONTACTING OF CUSTOMERS, CUSTOMER VISITS
W4-W6 ADVERTISEMENTS IN BUSINESS NEWSPAPER
W7 PARTICIPATION IN TV SHOW TEACHING VIDEO
MONTAGE
CAMPAIGN FLIER
THANK YOU FOR YOUR ATTENTION