Advertising Campaign for Steve Madden
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Transcript of Advertising Campaign for Steve Madden
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Advertising Campaign for Steve Madden
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About Steve Madden
• A brand of shoes and handbags• 100 retail stores in United States
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Target Audience
YOUNG People
• College students• People just began their careers
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Goals of the Campaign
To increase brand awareness
To take customers out of the market
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Digital Marketing Tools
Facebook fan page
Website promotion (Banners, popups, etc)
Emails
Google AdWords
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Big Ideas
For shoes - Buy one get one free
(buy one with original price and get one pair from the on sale).
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Big IdeasLaunch a mobile application
Send notifications.
Get 10 percent off discount when showing us their app
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Relate this brand to social events
Big Ideas
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Budget
Website design
App development
Facebook fan page
Google AdWords
Total: $287,512.5
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Summery
• Need to maintain and adjust the budget
• Need to record purchases and adjust campaign
• Need calculations
Thank You