Advertising and its types

By

K.AKSHAYA

M.Sc electronic media (5 years intergrated)

2ND SEMESTER

Anna university

Chennai-600025

advertising Advertising is a form of marketing communication used to

persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.

Different types of advertising Print advertising Outdoor adverting Broadcast advertising Covert advertising Surrogate advertising Public service advertising Celebrity advertising

Print advertising If an advertisement is printed on paper, be it newspapers,

magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.

Outdoor advertising  Any advertising done outdoors that publicizes your

business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Broadcast advertising The term broadcast advertising applies to commercials aired

on either television or radio, which are typical called spots. It's also known as on-air advertising, and it's the primary revenue generator for commercial television and radio stations. This is all considered to be above-the-line advertising.

Covert advertising Many films and other media use covert advertising because

advertisers pay for the inclusion of their product within a film. Examples of some covert advertising include the use of Cadillac cars  in the film "The Matrix Reloaded," and Converse shoes in the film "I, Robot." Viewers may not always directly notice the product being advertised, but the item is often covertly placed so that the consumer will indirectly notice it.

Surrogate advertising Surrogate advertising is a form of advertising which is used

to promote banned products, like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda, mineral water in case of alcohol, or products of a completely different category .

Public service advertising Unlike traditional commercials, Public Service

Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem. However, sometimes money is solicited, although usually not for profit.

Celebrity advertising using a famous person's image to sell products or services by focusing

on the person's money,popularity, or fame to promote the products or services. If the famous person agrees to allow his or her image to be used, it is termed a celebrity endorsement. If the famous person's image is used without his or her permission, the products are termed "bootleg" or "knock-offs." The promotion might be through formal advertisements in the media, or it might occur through the famous person displaying the products by using them or wearing

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