Name: _______________________

Address: Street address __________ City ___________ State ____________ Zip code ________

Mobile number: ____________

Residential Phone Number: ________________

Working Phone Number: ________________

Email id: _____________________________

Q1. How often do you buy branded products?

a) Always

b) Often

c) Sometimes

d) Rarely

e) Never

Q2. According to you what is the meaning of a brand?

_______________________________

Q3. Do you agree that you are loyal to the branded products that you buy?

a) Strongly agree as I always stick to that brand

b) Agree as I use the brand whenever possible

c) Somewhat agree as I sometimes use the brand

d) Disagree as I don’t use any branded products at all

Q4. How much does the price factor matter to you when you buy branded products?

a) Matters a lot

b) Matters

c) matters to a certain extent

d) Does not matter at all

Q5. Which factor do you think is most important when it comes to building the reputation of a brand?

a) Quality of the product

b) Value added services

c) Cost of the product

d) Discounts and free trials

e) Communication strategies

f) Others (please specify): _____________

Questionnaire For life insurance companies The information collected shall be used purely for academic purposes. I shall be grateful for your valuable inputs and active co-operation. Kindly respond to all the questions 1.

What is the name of your company

2. How long has your company been operating in the Indian Market?

3. With how many other companies your company is competing in the life insurance market?

4. What is your current market share of the life insurance business being done in India?

5. What have been the growth strategies of your company? Can you please rate them on extent of impact?

Low High

(a) Focus on Advertising /Ad campaigns 1 2 3 4 5

(b) Putting hard work in building brands through Ads, promotions, PR, Sponsorships, events etc.

1 2 3 4 5

(c) Managing the marketing mix in an integrated manner. 1 2 3 4 5

(d) Understanding prospective buyers at segment level in the Indian insurance market through Marketing Research /survey.

1 2 3 4 5

(e) Bringing out products that suit specific needs of the buyers. 1 2 3 4 5

(f) Expanding product portfolio and heating different brands as per market requirements.

1 2 3 4 5

(g) Creating markets and redefining markets to explore growth opportunities.

1 2 3 4 5

(h) Focusing on the proper channel-mix for distribution of product.

1 2 3 4 5

(i) Continuously looking for growth opportunities by using appropriate strategy framework.

1 2 3 4 5

(j) Building a strong corporate brand through company performance, good PR and corporate advertising

1 2 3 4 5

Questionnaire For life insurance companies The information collected shall be used purely for academic purposes. I shall be grateful for your valuable inputs and active co-operation. Kindly respond to all the questions 1.

What is the name of your company

2. How long has your company been operating in the Indian Market?

3. With how many other companies your company is competing in the life insurance market?

4. What is your current market share of the life insurance business being done in India?

5. What have been the growth strategies of your company? Can you please rate them on extent

of impact? Low High

(a) Focus on Advertising /Ad campaigns

1 2 3 4 5

(b) Putting hard work in building brands through Ads, promotions, PR, Sponsorships, events etc.

1 2 3 4 5

(c) Managing the marketing mix in an integrated manner.

1 2 3 4 5

(d) Understanding prospective buyers at segment level in the Indian insurance market through Marketing Research /survey.

1 2 3 4 5

(e) Bringing out products that suit specific needs of the buyers.

1 2 3 4 5

(f) Expanding 1 2 3 4 5

product portfolio and heating different brands as per market requirements.

(g) Creating markets and redefining markets to explore growth opportunities.

1 2 3 4 5

(h) Focusing on the proper channel-mix for distribution of product.

1 2 3 4 5

(i) Continuously looking for growth opportunities by using appropriate strategy framework.

1 2 3 4 5

(j) Building a strong corporate brand through company performance, good PR and corporate advertising

1 2 3 4 5

Which are the different modes that have been adopted by your company to deliver the brand

message in an effective and efficient manner? Advertising in electronic and print media Making use of flurry of media, including internet e-mail, fax, telemarketers, In-store advertising etc. Working with the media Department of Ad. Agency to define reach, frequency and impact of the Ad. Campaign Making use of tools like PR, sponsorships, events, soual causes, and getting media to talk about the brand Percolating traits of our brand through all of the company’s marketing activities Stressing on long term relationships with the customers and creating brand loyalty Clarifying and living the company’s basic values and building the corporate brand. Developing a brand building plan to create positive customer experience at every customer contact point, person-to-person contact, events, seminars, telephone, e-mail Using the brand value proposition as the key deriver of your Company’s strategy, product development operations and services? 7. Which are the different methods of promotional

mix strategies had been adopted by your company? Can you please rate them?

Low High (a) Advertising

in electronic and print media

1 2 3 4 5

(b) Advertising campaign

1 2 3 4 5

(c) PR and publicity

1 2 3 4 5

(d) Personal selling

1 2 3 4 5

(e) Sales promotion

1 2 3 4 5

(f) Direct marketing

1 2 3 4 5

(g) Tele marketing

1 2 3 4 5

(h) Word of mouth

1 2 3 4 5

(i) Combination of all of them

1 2 3 4 5