ACE PRESENTATIONS

Freudian Theory

MKT-509: CONSUMER BEHAVIOR

FREUDIAN THEORY• ID

• Super Ego

• Ego

QUESTION 1: WHAT ARE SOME PRODUCTS THAT ARE USUALLY SOLD BY TELLING YOU THAT THE USE OF THE PRODUCT WILL MAKE YOU ATTRACTIVE TO THE OPPOSITE SEX?• Cigarettes

• Clothes

• Cars

• Watches

• Lingerie

• Cosmetics

• Accessories like glasses and belts

• Shoes

• And more

SMOKE. LOOK ATTRACTIVE

SHAMPOO• Long

• Silky

• Shiny

• Beautiful Hair

• Natural

EYE WEAR• Shades

• Goggles

• Glasses

• Style

• Cool

CLOTHE WELL LOOK SMART HANDSOME AND DASHING

Jeans T Shirt Casual Suit Up

CREAMSBEAUTYFAIRNESS

CARS AND MORE

QUESTION 2: : WHAT ARE SOME PRODUCTS THAT MAKE THEIR APPEALS PRIMARILY TO THE ID? WHAT ARE

SOME PRODUCTS THAT MAKE THEIR APPEALS TO THE SUPEREGO (BRING IN EXAMPLES IF YOU CAN)? DO

PRODUCTS MAKE AN APPEAL TO THE EGO? IF SO, HOW? DESCRIBE A MEDIATION EXPERIENCE WHERE THE

EGO FUNCTIONED.

IDThe id (which is entirely oriented toward immediate

gratification). It operates on the pleasure principle (ibehavior guided by the

primary desire to maximize pleasure and avoid pain).

a) The id is selfish. b) The id is illogical (it acts without regard to

consequences).

ID . ICE CREAM OR THE POSE

KATRINA KAIF

Is it the Juice

Mango

Yellow

Pose

Sensation

Glamour

Thirst

Taste

ID

Selfish

Glamour

Beauty

SUPER EGO) The superego (which is the counterweight to the id). It is a person’s conscience.

a) It internalizes society’s rules.

b) It works to prevent the id from seeking selfish gratification.

KINDNESS AND HELPING OTHERS

CARE

MESSAGE

BEST ADD SAVE WATER SAVE AFRICA

NO TO SMOKINGWarning

Smoking is injurious to health and may result in lung cancer

EGOThe ego (which is the system that mediates between the id

and the superego). The ego tries to balance these two opposing forces

according to the reality principle, whereby it finds ways to gratify the id that will

be acceptable to the outside world. Much of this battle occurs in the

unconscious mind. b. The Freudian perspective hints that the ego relies on

symbolism in products to make the compromise between the demands of the id and

the prohibitions of the superego.

c. There is a connection between product symbolism and motivation

CHARITY WITH FOOD

SOCIETAL MARKETING CONCEPTFood

Religion

Culture

SOCIETAL MARKETING ORIENT

CORPORATE SOCIAL RESPONSIBILITY

VULGARITY AND NEGATIVE MARKETING

PAKISTANI SEXIST ADVERTISEMENT CONTROVERSY- MOBILINK

BEST ADVERTS

KASHMIR CAMPAIGN

www.muhammadhussain.orgwww.muhammadhussain.bizwww.muhammadhussain.co

THANK YOU