Advertising and community numbers

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Winning on Facebook

description

Presentation given at BFI's seminar on social movie marketing on 20 Jan 2012. Given by Ben Johnson co-founder Gruvi.

Transcript of Advertising and community numbers

Page 1: Advertising and community numbers

Winning on Facebook

Page 2: Advertising and community numbers

Key Results With a 7000€ Budget

Advertising

•37,7 Million impressions from FB ads,

•26,800 clicks = 10,132 fans bought fans.

Application

•39% of page visitors liked the page,

•20% of fans played the application (on average 2.5 times)

•Results are shared 20% of the time

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Page 4: Advertising and community numbers

The Power of Facebook Reach


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