Advertising
Analytics 2.0
Advertising Budget
But, consumer behavior began to undergo a
paradigm shift.
This forced marketers to
rethink their strategies
Swim-Lane Measurement
They ignored the power influence one
medium can have on another.
They ignored the power influence one
medium can have on another.
complex and dynamic inter-related phenomena?
A virtually infinite, granular reserveof data have been generated
throughout this past decade.
Crunching this data
is where Analytics 2.0 comes into the picture.
Analytics 2.0 includes 3 broad activities.
This is where the beauty of analytics 2.0 lie.
This is where the beauty of analytics 2.0 lie.
This is where the beauty of analytics 2.0 lie.
Thus, you have a a near accurate picture of potential market behaviour, without the
actual risks involved.
This is the last stage and involves actually
implementing the course of action after optimizing it.
Marketers should•
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Created by Prasid Mitra, Jadavpur University