ADVERTISING 6 persuasive techniques Sorry I’m not here today! Make sure you export your movies &...
-
Upload
harry-lester -
Category
Documents
-
view
215 -
download
1
Transcript of ADVERTISING 6 persuasive techniques Sorry I’m not here today! Make sure you export your movies &...
ADVERTISING6 persuasive techniques
Sorry I’m not here today! Make sure you export your movies & start working on your commercial or news segment videos for Friday!
What is PERSUASION?
A means of convincing people:
• to buy a certain product
• to believe something or act in a certain way
• to agree with a point of view
Common persuasive techniques used
in advertising• Slogan• Repetition• Bandwagon• Testimonial • Emotional Appeal• Expert Opinion
Purpose?Purpose?
SLOGAN: “Can you hear me now?”“I’m lovin’ it.”
A catchy phrase or statement often used to sell a service or a product
REPETITION: The name of a product is repeated many
times
HEAD ON Apply directly to
the foreheadHEAD ON
Apply directly to the forehead
HEAD ON Apply directly to
the forehead
EMOTIONAL APPEALA person is made to have strong
feelings about a situation or product—sadness, fear, pity, etc.
EXPERT OPINIONExperts approve this product, so you
should use it
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
Audience Awareness
Advertisers know how to • Target their audiences
–With demographics –With psychographics
• Use appropriate persuasive techniques
PUFFERYFlattering, often exaggerated praise and publicity, especially when used for promotional purposes.
Some tricky tactics and questionable stuff…
DEMOGRAPHICSDividing consumers into groups based on age, sex, income, education, occupation, household size, marital status, home ownership or other factors.
Advertisers use demographics to help define their target audiences.