Advertising
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Advertising
description
Advertising. Purpose of advertising. Why do companies advertise? Do advertisers always tell the truth? Examples???. Advertising Media. TV commercials Radio commercials Magazine ads Newspaper ads Billboards Internet. Points to Make. The purpose of advertising is to sell products. - PowerPoint PPT Presentation
Transcript of Advertising
Advertising
Purpose of advertising
Why do companies advertise?
Do advertisers always tell the truth?
Examples???
Advertising MediaTV commercials
Radio commercials
Magazine ads
Newspaper ads
Billboards
Internet
Points to MakeThe purpose of advertising is to sell products.
Many advertisers do not just give facts, but may exaggerate the claims of their product in our to persuade people to buy their product.
On occasions, some advertisers may even be deliberately deceptive
What is the target group?
What is the stated message?
What is the implied message?
Advertising TechniquesCelebrity Endorsement
Advertising TechniquesVoice
of Authority
Advertising TechniquesComparison Tests
Advertising Techniques
Scientific Evidence (in combination with celebrity
endorsement)
Advertising TechniquesDemonstrations
Charmin vs. Other tolet tissue
Advertising Techniques
Bandwagon AppealGap
Advertising Techniques
Romance/Sex Appeal
Advertising Techniques
Maturity/Sophistication Appeal
Advertising Techniques
Fun/Relaxation Appeal
Advertising TechniquesPopularity Appeal
Introducing New Smirnoff Iced Cake and Kissed Caramel Flavored Vodkas - YouTube
Advertising Techniques
Celebrity appeal Voice of authority Scientific evidenceComparison tests Demonstrations Bandwagon appeal Romance/sex appeal Maturity appeal Popularity appeal Fun/relaxation appeal Deal appeal
