Advertising
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IGCSE Business Studies IGCSE Business Studies Advertising Advertising How do firms actually use How do firms actually use it to build a brand it to build a brand image. image.
description
Advertising. How do firms actually use it to build a brand image. What is it?. Advertising is a paid for, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Source: wikipedia. Brand image & TV advertising. - PowerPoint PPT Presentation
Transcript of Advertising
IGCSE Business StudiesIGCSE Business Studies
AdvertisingAdvertising
How do firms actually use it to How do firms actually use it to build a brand image.build a brand image.
IGCSE Business StudiesIGCSE Business Studies
What is it?What is it?
AdvertisingAdvertising is a paid for, one-way is a paid for, one-way communication through a medium in which communication through a medium in which the sponsor is identified and the message the sponsor is identified and the message is controlled by the sponsor. is controlled by the sponsor.
Source: wikipedia
IGCSE Business StudiesIGCSE Business Studies
Brand image & TV advertisingBrand image & TV advertising
It is often used to help build up a strong It is often used to help build up a strong brand image.brand image.
Think back to the advantages and Think back to the advantages and disadvantages of different media. Why do disadvantages of different media. Why do you think telly is so strong at building a you think telly is so strong at building a brand image?brand image?
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The taskThe task
There follows a series of adverts shown on There follows a series of adverts shown on British telly. None of them really show the British telly. None of them really show the product being used. Some don’t even product being used. Some don’t even show the product! show the product!
Why not?Why not?
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The taskThe task
What are they trying to say about the What are they trying to say about the product?product?
What market segment are they trying to What market segment are they trying to reach? How do you know?reach? How do you know?
Which ones are most successful?Which ones are most successful?
Make notes on each advert as we go Make notes on each advert as we go through them.through them.
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AdidasAdidas
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NikeNike
Nke 1Nike 2
