Advertising

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ADVERTISING K.P NAJEEMUDEEN

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PPT on Advertising

Transcript of Advertising

ADVERTISING

ADVERTISINGK.P NAJEEMUDEEN1-2Principle: An effective advertisement is one that can be proven to meet its objectives.Five Basic Factors of Advertising

Paid communicationSponsor is identifiedTries to inform, persuade or remindReaches a large audienceMessage conveyed through many different kinds of largely non-personal mass media1-3Four Components of Advertising

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