Advertising
4
ADVERTISING K.P NAJEEMUDEEN
-
Upload
najeemudeenkp -
Category
Documents
-
view
212 -
download
0
description
PPT on Advertising
Transcript of Advertising
ADVERTISING
ADVERTISINGK.P NAJEEMUDEEN1-2Principle: An effective advertisement is one that can be proven to meet its objectives.Five Basic Factors of Advertising
Paid communicationSponsor is identifiedTries to inform, persuade or remindReaches a large audienceMessage conveyed through many different kinds of largely non-personal mass media1-3Four Components of Advertising
THANK YOU