ADVERTISING OPPORTUNITIES

MARINE CORPS COMMUNITY SERVICESCAMP LEJEUNE

NEW RIVER

July 2020

DEMOGRAPHICS

OPPORTUNITIES

CONNECT

KNOW YOUR MILITARY MARKET

MEET YOUR BUSINESS OBJECTIVES

CONTACT US

ADVERTISING

-Digital

-Print

-Marquee-Facility Slide-Social Media-Website

-Stars and Stripes Educational Guide; Graduation Guide

-Weekly E-newsletter

-Outdoor-Mobile Billboards

MCCS ADVERTISING POLICIES

mccslejeune-newriver.com/sponsorship

MCCS ADVERTISING COMPONENTS SPECS

-Large Format

MCB Camp Lejeune & MCAS New River Demographics

5

6

7

8

9

1011

1213

141516

19

20

-Base Wide Display

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-Paradise Point Golf Course 17

-Product Advertising 18

KNOW YOUR MILITARY MARKET

OUR MISSIONTo invest in Marines for duty, home and self. The Marine Corps has a long history and proud tradition that has existed since 1775. We follow the Semper Fi spirit to create solutions that build enduring brand recognition and solid business partnerships. Delivering excellence is our mission as we explore and activate new strategies with our business partners.

MCCS Advertising and Sponsorship can help integrate your brand’s products or services within the Marine market through an array of platforms, promotions and events. Our team offers a myriad of customizable advertising and sponsorship packages aimed at ensuring a measurable return on investment for our partners.

Military Community• Has time for leisure: Marines earn 30 vacation days a year.

• Has money to spend: Marines typically earn more annually than the U.S. household median income.

• Is young: 43% of Active Duty Marines are between 17-24 years of age

• Is smart: Marines are well educated, and G.I. Bill benefits support further education for many Marines and their Families.

• 68% of them finds brands more meaningful when they see their ads on-installation

• Our Active military personnel are 100% employed, with over $3 billion in total spending power

• Your Military Advertising Dollars Support Marines, Sailors, and Their Families

• 2 Installations; Marine Corps Base Camp Lejeune and Marine Corps Air Station New River

149KMilitary

Pop.

3 BSpending

Power HighDisposable

Income

Support ournation’s

911 Forces

CustomerLoyaltyBrand

Recog-nition

5

*Sources: MCB FY 18 1st QTR POP STAT, MCI East Economic Impact 2015, The Marine Corps Demographic Update, Re:Fuel Agency

MCB CAMP LEJEUNE & MCAS NEW RIVER

Active Duty 45,107Active Duty Family 45,145Reservist 8,317Reservist Family 8,512Retirees 37,592DoD Civilian 5,913Total 150,586

Active Duty30%

Active Duty Family30%

Reservist5%

Reservist Family6%

Retirees25%

DoD Civilian4%

Demographics

We’ll put you onthe front lines for market segments

that are primed to hear what you have to say.

“.”

6*Sources: MCB FY 18 1st QTR POP STAT, MCI East Economic Impact 2015, The Marine Corps Demographic Update, Re:Fuel Agency

DIGITAL ADVERTISINGMarqueesLocations: MCB Camp Lejeune & MCAS New RiverRotation: Bi-weeklyAdvertiser provides artwork: JPEG, 300 ppi, RGB, Various sizes listed on components page Strategicially placed for maximum exposure aboard Marine Corps Base Camp Lejeune and Marine Corps Air Station New River

YOUR AD HERE

4665px

3333px

1 slot plays 24 hours per a day7 days per week

5-8 sign locations

Details

All PatronsAverage daily inbound

traffic-60,000

Target

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DIGITAL ADVERTISINGFacility Slide

Locations: MCB Camp Lejeune & MCAS New RiverRotation: Monthly (option to switch bi-monthly)Advertiser provides artwork: 1920x1080 pixels, JPG, 300 ppi, RGB; Bonnyman Bowling 512x288 pixels, 16 or 24 bit, BMP, 72ppi, RGB, Disclaimer*Located in high traffic areas, full-color slide advertisements on large digital displays.

Six (6) Single Marines Program Recreation Centers

Details

Wallace Creek Fitness Center

TT Community Center and Camp Lejeune Base Library

Twelve (12) Marine Marts

Main Exchange(s)

Main Target

Active Duty 18-24

Active Duty-All Ages

Military Families

Active Duty

All Patrons

3 Movie Theaters (30s Commercial or 1 Slide rotated 3x) All Patrons

40,000

YOUR AD HERE

512px

288px

8

YOUR AD HEREFacility Slide-JPG, 300ppi, RGB

1080px

1920px

Avg. AnnualPatron Count

400,000

990,000

256,000

6M transactions

1.8M transactions

36,000

All PatronsNew River Bowling Center

Bonnyman Bowling Center on Camp Lejeune 75,000 All Patrons

Bonnyman-JPG, 24 bit, BMP, 72ppi, RGB

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DIGITAL ADVERTISINGSocial MediaLocation: Facebook page for MCCS Lejeune-New RiverAdvertiser provides artworkRestrictions apply.

50K Followers 472x394 pixels*, 72 ppi, PNG RGB *or current up to date FB dimension

Details Format

Military Community

Target

DIGITAL ADVERTISINGWebsite

Location: OnlineRotation: Monthly (option to switch bi-monthly)Advertiser provides artwork: two sizes, 72ppi, JPG, RGBWeb packages group like audiences into one highly-valued niche market. Mobile friendly responsive website.

Main Page 326,019

Details Avg. Annual Views

Military Community

Target

Fitness, Group X, Hard Corps Series, Grand Prix Series 337,732Health & Fitness

Marine Corps Family Team Building, Children Youth & Teens, Library, School Liaison, Community Center 155,244TTCC Residents, Military Families,

and Children

Single Marine Program, Adult Sports 96,785Single Marines & Sailors

YOUR AD HERE (Rotator)

1400px

550px

YOUR AD HERE (Web Ad)

750px

450px

TRS, Jobs, and FMEAP 165,185Transitioning Marines, Sailors, and family members

Education Centers 103,711Military Community interested in school

Movie Theaters 271,414Military Community

Onslow Beach 175,500Retirees, Families

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Web Rotator

Static Web AdAbove calendar from mobile view

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MCCS Weekly E-newsletterLocation: email to 3,500+ households aboard two installations. In addition, the newsletter is shared on our Facebook page.Advertiser provides artworkRestrictions apply.

3,500 householdsplus 50K Facebook followers 250 H x 750 W pixels, 72 ppi, JPG RGB

Details Format

Military Community

Target

DIGITAL ADVERTISING

Base Wide DisplayLocations: Fitness Centers (12), Single Marine Program Recreation Centers (6), Bowling Centers (2), Libraries, MCCS Facilities Bathroom Stalls, Education Center, etc.Target: All Patrons, Active Duty, FamiliesAdvertiser provides artwork, print material(s)

Banners

Type

3x5 feet

Size

Posters 22x28 inches

Flyers 8.5x11 inches

Brochures Bi-fold, Tri-Fold

Customized Cling, Table Tent, ETC.

12

Bathroom Stall Sign approx. 8.5x11

Six (6) Single Marines Program Recreation Centers

Locations

12 Fitness Centers

4 MCCS Lejeune-New River Libraries

2 Bowling Centers

Avg. AnnualPatron Count

400,000

3.3M

296,000

115,000

PRINT ADVERTISING

PRINT ADVERTISING

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Eduaction Guide for Spring and Fall edition

Stars & Stripes Education Guide; Graduation Ceremony GuideLocations: MCB Camp Lejeune & MCAS New River Education Centers, URL link to digital copy on EDU webpageAdvertiser provides artwork, 1 full page ad full color

1 full page full color ad per edition7,000 printed guides per edition

Details Avg. Exposure

All Patrons

Target

Commanding General’s Graduation Guide1 full page full color ad-insdie back cover, back

cover600-800 copies, dependent on number of grads

All Patrons

Cover

Ad in guide

Cover Back Cover

Inside Back Cover

PRINT ADVERTISINGOutdoor

Locations: MCB Camp Lejeune & MCAS New RiverOptions: BannersAdvertiser provides artwork, print material(s), 3’x5’ (feet)

Youth Sports Fields

Locations

Military Children, Families

Target

Intramural (Adult) Sports Active Duty

Onslow Beach Military Community

Paradise Point Golf Course Golf Tee Signs or Banner All Patrons

Your AD Here

14

Gas Pump Ad on Fuel Pumps All Patrons

Your adhere

Your adhere

Your ad here

2,000

Avg Annual Patron Count

4,500

125,000

30,000

10.2M gallons sold

PRINT ADVERTISINGMobile BillboardLocations: MCB Camp Lejeune & MCAS New RiverOption: Adhesive vinylAdvertiser provides artwork, print & installationMCCS services all vending machines aboard Camp Lejeune, New River, and outlying commands. Your message can be seen outside of barracks, industrial work areas, MCCS facilities, and more!

MCCS Vending Van

Details

Military Community, Highway Travelers

Target

YOUR AD HERE YOUR AD HERE

YOUR AD

HERE

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M-F, 7 hours with 20 stops per day

Avg. Daily Exposure

PRINT ADVERTISINGLarge FormatLocations: MCB Camp Lejeune & MCAS New RiverOptions: Banners, Wallscapes, Windows, Counters, Columns, etc.Advertiser provides artwork, print & installation

Maximum awareness and impact. Custom designed.

Details

Military Community or Target Specific

Target

16

17

Paradise Point Golf CourseLocations: MCB Camp Lejeune, Two 18-hole coursesAdvertiser provides artwork

1 tee sign per course, 2 total

Details

All PatronsAvg. 50K patrons annual

Target

Golf Tee Sign

Location

Score Card for each course(50K printed score cards)

All PatronsAvg. 50K patrons annualGolf Score Card

Silver Level:-Ad on 50K printed score cards-Ad on two Tee signs

Gold Level:-Double ad space in score card-Ad on two Tee Signs-Digital Slide on Pro Shop TV Monitor-3’x5’ banner at golf course-Ad on golf course website

Bronze Level:-Ad on 50K score cards OR-Ad on two tee signs

Advertising Packages

PRODUCT ADVERTISING

Automotive Displays

-Event period: 1-3 day option-Pre-event advertising-High traffic display location-Display space-On-site activation

-High traffic display location(s)-Lead Collection box placement

Locations: MCB Camp Lejeune or MCAS New River, MCCS Facilities with location approval by MCCSTarget: All Patrons

All patrons

Target

MCCS Facilities

Locations

New Car Vehicle Showcase Event Monthly Static New Car Display

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Tabling Event

Details

MCCS ADVERTISING POLICIES

1. MCCS reserves the right to review and approve all advertising prior to activation

2. MCCS requires the following disclaimer statement to be included in all advertising: “MCCS Sponsor. No Federal or DoD endorsement implied.”

3. MCCS can accept any of the following file types when submitting artwork:• Adobe Photoshop (.psd)• Adobe Illustrator (.eps and .ai)• Adobe Acrobat (.pdf)• JPEG (.jpg)• PNG

4. Artwork resolution requirements vary based on area of advertisement. Refer to MCCS Components Dimensions

5. Advertiser supplies artwork, print materials, and where applicable installation costs.

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MCCS ADVERTISING COMPONENTS

Digital Marquees. Recommended to include theletters in parenthesis or noting the dimensions infile name.

(HB) Holcomb4665x3333 pixels, 300 ppi, JPG, RGB

(MP) Marston/Youth Sports4665x2667 pixels, 300 ppi, JPG, RGB

(NR) New River Youth Sports, Campbell Street1600x480 pixels, 300 ppi, JPG, RGB

(NRFC) New River Fitness Center1000x418 pixels, 300 ppi, JPG, RGB

(NRW) New River Wendy’s3000x1000 pixels, 300 ppi, JPG, RGB

WebsiteRotator-1400x550 pixels, 72 ppi, JPG, RGBWeb Ad- 750x450 pixels, 72 ppi, JPG, RGB

Digital Facility Slide, New River Bowling, Theaters1920x1080 pixles, 300 ppi, JPG, RGB

Bonnyman Bowling Center (Camp Lejeune)512x288 pixels, 16/ 24 bit, BMP, 72 ppi, RGB

Poster22x28 inches

Banners3x5 feet dependent on facility location

Printed/Electronic FlyerMax size 8.5x11 in, 300 ppi, PDF

CONNECT

CONTACT US TODAY

MARINE CORPS COMMUNITY SERVICESMARINE CORPS BASE, CAMP LEJEUNEMARINE CORPS AIR STATION, NEW RIVER

Phone: (910) 451-2128Email: MCCSLejeuneCommSponsorship@usmc-mccs.orgVisit: http://www.mccslejeune-newriver.com/sponsorship

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