rofessional baseball has been a part of the greater Lynchburg area for more than a century. We made our mark on Lynchburg and the surrounding communities in 1995 when we became the Lynchburg Hillcats. Since opening the gates to our renovated ballpark in 2004, we have become even more popular throughout the region. City Stadium is now one of the top venues in all of Minor League Baseball, and our facility truly gives us the ability to entertain fans from the time they enter the stadium until the time they leave.

Quick Facts...

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Every fan who walks into City Stadium will receive a FREE copy of the Hillcats Gameday Magazine. This collectible item features articles, rosters, biographies, stats and much more.

• New edition printed every month (five total)• Color or black & white ads available• Coupons can be incorporated into ads• Advertisements last all season long• Souvenir item for fans

Each season more than 100,000 pocket schedules are distributed throughout the Central Virginia region and find their way into high traffic areas.

• Available at over 400 storefronts in the area• Retains value over the course of entire season• Coupons can be incorporated into ads• Restocked throughout the season

A ticket to the ballgame is the most prominent aspect of a Lynchburg Hillcats baseball game. The back of every season and gameday ticket will feature your coupon that can be redeemed at your location, offering a great opportunity to drivebusiness through your door.

• Over 200,000 printed annually• Take home item

PrintGameday Magazine

pocket schedule

ticket backs

Established.......................................................................................1995Affiliation...........Class A Advanced Affiliate of the Cleveland IndiansLocation.................................................................Lynchburg, VirginiaBallpark..................Calvin Falwell Field at Lynchburg City Stadium Capacity.............................................................................................4,000League...........................................................................Carolina LeagueSchedule.....................................................140 Games/70 Home GamesSeason...........................................................................April-SeptemberPopulation..............................................72,596 (City) 247,447 (Metro)Average Attendance............................157,388 (Season) 2,248 (Game)Championships...................................................1997, 2002, 2009, 2012

Enjoy an exclusive night of the week to have your coupon distributed to every fan as they leave the stadium. This option is a great way to drive local foot traffic and target unique

customers each game!

exit coupons

“Our business is always looking to expand our brand awareness in the Central Virginia market and have found great success with our marketing campaigns with

the Lynchburg Hillcats. They tended to our needs and we always felt appreciated. In addition to this success, we love being able to support the home team!”

Juan Carvajal - Central Virginia Oral & Facial Surgery

Outfield billboards are the most popular form of displaying your company name at Lynchburg City Stadium. Fans viewour billboards for at least three hours per game making this

option perfect for brand awareness and logo recognition.Dimensions:

Single - 8’ x 16’ Double - 8’ x 32’ Triple - 8’ x 48’ “These large, backlit signs are prominently placed on theHillcats scoreboard and are easily visible to every fan in

attendance while they view all the necessary data of the game. Dimensions:

Side Panel - 4’ x 5’ Bottom Panel - 4’ x 16’ Top Strip - 3’ x 28’

Sectional signage offers your company the opportunity toplace your advertising in strategic high traffic locations throughout the concourse. Fans will view your sign numerous times throughout the game while going to and from the many amenities located throughout the concourse area. Dimensions: 15” high x 6’ long

Dugout tops are one of the most popular forms of displaying your company name at Lynchburg City Stadium. Fans viewour dugout tops for at least three hours per game, making this option a top source for brand awareness and logo recognition. Dimensions: Full Dugout - 17’ wide x 6’ tall

Catch the attention of the entire crowd with a pair of fence signs along the first and third baselines. Thesesigns fall into the sightlines of the fans thanks to their proximity to the action on the field. Dimensions: 2.5’ tall x 10’ wide

These colorful signs are placed in strategic locations to produce maximum exposure. Because of their proximity to fans, they allow your company to receive a larger presence and are ableto include more information than most forms of signage. Dimensions: 3’ tall x 6’ wide

These backlit signs surround a major source of informationand entertainment during a Hillcats game. The state-of-the-art video board features stats for all the players as

well as mid-inning features and advertisements. Commercial spots also available.

Dimensions:Side Panels - 8’ w x 8’ h Top Panels - 20.5’ w x 3’ h

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signageoutfield billboards

scoreboard signs

video board signs

beam signs

concourse signs

dugout tops

fence signs

l.e.d. ribbon boardOur L.E.D. ribbon board at the main entrance is visible to

fans as they wait to enter the stadium and on the main concourse. The moving slides and limited availibility make this display great for details and for catching

the eye of fans.Dimensions: 768 pixels wide x 64 pixels high (artwork)

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Advertise your company’s message during live broadcasts of Hillcats baseball. The Hillcats broadcasts cover all 140 home

and road games throughout the season. The Hillcats radio network provides an extensive reach throughout Central Virginia and beyond through its live audio streaming on

the Hillcats official website.

Help spread brand awareness and gain a digitalfollowing by teaming up with Hillcats social media accounts! Create a unique campaign on any of our

platforms, such as monthly photo caption contests on Facebook or video series on Instagram. Or sponsor a set of posts, like starting lineups for each game or

Throwback Thursday photos. These campaigns will in turn drive traffic to your own social media accounts.

The Hillcats official website, www.lynchburg-hillcats.com captures the attention of thousands of fans as they look to purchase tickets, read player bios & stats, check league standings, read game recaps

and more. In addition to standard webpage features, lynchburg-hillcats.com streams the radio play-by-play broadcasts

of every Hillcats home and road game. Ads can be placed prominently on the lynchburg-hillcats.com home page that will

link to your company’s website.

• :30 and :60 second radio commercials• Title sponsorship• Starting line-ups• Umpire line-up• Out of town scoreboard• Pre and post game shows

Fireworks sponsors are prominently featured in all advertising and marketing with local print, radio, web, television, and in-stadium media promoting your night. Your company will also have the opportunity to self-promote with an information booth on the concourse to display your products and capabilities. Additionally, your company will be featured in all of our Gameday Magazines distributed that month.

Theme nights are a fun and creative way to build the exciting, family-friendly atmosphere at the ballpark!

Sponsoring a theme night is great exposure and a great way to attach your company’s name to fan’s memories made that

night. Theme nights can also include giveaway items,charity benefactors and more!

Whether you sponsor caps, t-shirts, bobbleheads,or logo baseballs, your company’s name can beshowcased on one of our limited edition items

handed out to our fans as they enter the ballpark. Giveaways can be customized to fit your

company’s needs.

Examples:Bobbleheads

Baseball CapsLogo Baseballs

Mini BatsBeach Towels

Schedule MagnetsFleece Blankets

BanksUmbrellas

T-Shirts

Exciting and humorous, the between-inning contests and promotions that make Minor

League Baseball popular provide a memorable way to build brand awareness

with our fans.

• Star of the game• Play of the day• This date in baseball history• Home run inning• Any live action events

(Home Run, Double Play, etc.)

Radio Sponsorship Inventory:

events media

theme nights

broadcasts

social media

website

fireworks

on-field contests

giveaways

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Want to make a splash in the Lynchburg community? CityStadium naming rights is the most unique and identifiable formof advertising in the Central Virginia area. Name recognitionwill be included in all forms of print, radio, web, and everything in-between!

Hop onto one of the newest trends in professional baseball. These unique foul pole advertisements have been gaining popularity

throughout the Minor Leagues and are also being seen at MajorLeague ballparks.

The 1st Base Picnic Terrace and the 3rd Base Party Section sponsorships allow for some of the highest

visibility in signage with railing banners, perfect for increasing brand and logo awareness!

Sponsor specific areas in the ballpark, such as the kid zone, guest relations or the souvenir store. The sponsorhip will offer

great brand exposure through signage in high-traffic areas, as well as mentions in PA announcements and other marketing materials.

Get creative in your approach to brand awareness with our fans! Fromrally mascots to strikeout batters, pitching changes to home run innings, we can use unique events during games to catch the attention of all eyesin the stadium.

By becoming a Naming Rights sponsor of the Lynchburg Hillcats, your company truly becomes a part of the baseball experience. Your company’s impression is

integrated into the ballpark’s atmosphere and design. If your desired area is not on this list, let us know and we can get creative with your exposure.

naming rights season tickets & Suites

Accommodations:• Eight Outside Balcony Seats• Four Bar Stools with Counter Space• Refrigerator• Sink with Built-In Cabinetry• Carpeting• Individual Climate Control System• Speaker System wtih Game Radio Broadcast• Telephone and Cable Hookups• Waitress Service• Access to Exlusive Pre-Order Food & Beverage Menu• Exclusive Restrooms to Luxury Box Patrons• Elevator Access• Comfortable Furniture (rental boxes) • Reserved Parking Passes (lease only)

NightlySunday-Thursday: $300 Friday-Saturday: $400

cit y stadium

foul poles

part y areas

concourse sponsorships

In-Game promotions

“season tickets

GENERAL ADMISSION-$350RESERVED-$450

Receive the Following:-Parking Pass for Reserved Lot!-Guarantee on giveaway items!-10% off in souvenir store!-First choice for playoff tickets!-Exchange unused tickets for GA tickets to another game!

““Hillcats season tickets are a must for our company! Our employees, family members, customers and vendors

thoroughly enjoy visiting City Stadium to catch all the action. It’s the perfect place

for a fun night of entertainment in a family-friendly atmosphere.”

Bert Dodson, Jr.President/CEO of Dodson Pest Control

skybox suites

Book Tickets:General Admission-$50

Reserved-$60Includes 10 tickets that can be used for any home game excluding July

4th, and subject to availability.

Season-LongFull Season (70 games):

$12,0001/2 Season (35 games):

$6,000

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join us in giving back to the community!The Hillcats are very proud to have raised a combined amount of more than $150,000 for Susan G. Komen for the Cure, The American Cancer Society, Commonwealth Autism Services, Hunters for the Hungry, the Boys and Girls Club, the Free Clinic of Central Virginia, and many more in the past decade. The Hillcats

remain deeply committed to Central & Southwest Virginia and will continue to reach out to area causes and foundations throughout the season. Our charity events cannot be successful without your help!

Benefits Commonwealth Autism ServicesPresenting Sponsorship:*50 Tickets*Name on back of t-shirts given to first 1,000 fans*Minimum of 2 Video Board/PA Announcements*Name recognition in Gameday Magazine article, website and newspaper ad.

Benefits American Cancer SocietyPresenting Sponsorship:*50 Tickets*Name on back of t-shirts given to the first 1,000 fans*Minimum of 2 Video Board/PA Announcements*Name recognition in Gameday Magazine article, website and newspaper ad.

Benefits Susan G. Komen for the CurePresenting Sponsorship:*100 Tickets & 100 T-Shirts*Name on back of t-shirts given to sponsors & the first 1,000 fans*Minimum of 2 Video Board/PA Announcements*Name on Pocket Schedule Panel Ad*Name recognition in Gameday Magazine article, website and newspaper ad.

groups charit y events

autism awareness night

breast cancer awareness

paint the park purple

Group picnics:-Includes Party Deck & Picnic Plaza of the 3rd Base Party Section.-Minimum of 20 People.-$21 per adult, includes ticket to game!-All-You-Can-Eat buffet for 1.5 hours.-Menu includes hamburgers, hot dogs, baked beans, chips, cookies, soda & water.-Tickets are based on availability & must be purchased in advance.

Group Tickets:-Minimum of 20 People.-$5 each for Reserved.-$4 each for General Admission.-Includes Group Welcome!-Ceremonial First Pitch for groups of 50 or more!-Tickets are based on availability & must be purchased in advance.-Ask about our food voucher options!

ticket fundraisers

Have your Non-Profit sell Hillcats tickets as a fundraiser! Sell tickets for Box Office value and keep a portion of each ticket sold. We’ll keep $4 from every GA ticket and $5 from every Reserved

ticket while you sell them for $6 and $9, respectively.

Ask about our new v.i.p. homeplate seating!

-accommodates 50 people

-Has 5 tv screens

-climate controlled

-Catering options available

new Meeting room!

#traditionroarson

@lynhillcats