Chirag Suchak

11-E

Advertisements and Society

Form of communication.Persuade audience.Action upon products and services.

Advertising

InnovationConsistency in communication and positionFilm stars

Lux

Claim to give better whiteness than TideOthers refer to ‘ordinary detergent’

Rin

Nothing in the product that can change the skin tone

Doesn’t use natural sun protection as claimedBest at SPF 2Mostly water, thickener, licorice extract and

fragranceAmount of peptide is largeOverall, an okay moisturizer

Fair and Handsome

Misleading advertisementAttract females to malesIt doesn’t, and won’t everAs a consumer, it’s hard to not but the

product

Axe

Fake hairLength and strength depends on a person

Garnier Fructis

TallerStrongerSharper

Horlicks

White beautySeven days fairness challenge

Ponds

Many bottles in the worldShowing fake stuntsMake advertise popular

Thums Up