Advertisement & Product placement. Assignments in your teams! Read through the presentation. Read...
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Transcript of Advertisement & Product placement. Assignments in your teams! Read through the presentation. Read...
Assignments in your teams!• Read through the presentation.• Read the text ”Product Placement”• Watch the clips that are linked in the
presentation• Discuss the questions and write down your
answers.• Do the product placement exercise.• Hand in the answers to the questions and
what you’ve planned for the product placement exercise at the end of class.
Product placement
• Companies pay to have their product, brand or service “placed” in television shows, movies, and video games
• Hope to gain exposure by having their product/service blend into the story or narrative…i.e., it doesn’t look like a commercial
Examples of product placement
• From Transformers: http://www.youtube.com/watch?v=4LFQIoc49ZM
• Different examples of product placement in movies and on TV shows: http://www.youtube.com/watch?v=GP9enms7xY4
Discussion questions• What do you think works better (to get people to buy the product), regular
advertisement or product placement?
• How do you think advertisement and product placement influence you?
• When it comes to product placement, how can viewers know if a product is used for artistic reasons or if it is shown as an advertisement?
• Do you notice product placement in movies and on TV shows?
• Is it ethical for a company to use this kind of hidden advertising?
• Should movies and television shows be required to disclose all placements at the end during the credits?
Product placement excercise
• Work in your groups. • Each group will get a product (you can see the products on the next
slide)• Choose a reality TV show to place the product in. It could be a
Swedish show or a foreign show.• Develop suggestions for how the product could be incorporated
into the storyline. Write down the suggestions or make a short presentation using PP and hand them in at the end of class. The suggestions should be detailed and well thought through. Remember that a good example of product placement is subtle.
• Presentation on Tuesday next week - no more than 3-4 minutes
Teams!• Hand in the minutes from the discussion and
also the product placement exercise to me! • 1: Linus, Abdu, Tobias, Emanuel, Fredrik, Emil J • 2: Simon Wa, Maximilian, Ludvig, Oskar BB,
Daniel, Josef• 3: Jan, Robin, Emilia, Nelly, Hizar, Julia• 4: Jesper, Oscar B, Tim, Oscar W, Michael,
David• 5: Alex, Casper, Simon We, Kevin, Sam