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Advertisement in Newspaper

By Monika Paliwal

AdvertisementPaid form of communicationNon personal- direct to massIdentified sponsorInform and persuade

Advertising MediaPrint media- newspaper, magazinesElectronic media- TV, radio, internetOutdoor media- posters, signboards, wall

writing,Direct mail advertising- sales letters,

brochuresOther media- loudspeakers, specialty

advertising

Print media- advertising in NewspaperTypes of ads-Display adsClassified ad

Display advertisingA display advertisement is a written

message, often accompanied by an illustration or photograph, which can be placed in any section of the newspaper except editorial page and classified section.

It contains- text, logos, photograph, location maps etc

Display ads cont….2 types of display ads- National LocalRate of display ads-Factors- Size of the ad (Full page, Half page,

Quarter page or other Custom Sizes. ) Use of color Graphics chosen Type style and size of text

Pg 3

Half pg, back pg

Full pg ad, national

Local ad

Classified advertisingRun in the classified sectionArranged in sub heads or

grouped into categories such as- “for sale- mobile”

“wanted- kitchen appliance”

“services- plumbing”

“recruitment- technical”

Classified cont…..

Classified cont….It contain text, white space, colors,

photos, boardersRate of classified- usually charged by

the line, The price varies with the number of insertions desired and the particular days chosen.

With boarder

Display classified ad

Text classified

Benefits through NewspaperLarge circulation- reach to large

numberQuick advertisementEffectively low costImmediate and enhanced

response

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