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DIFFERENT APPEALS IN DIFFERENT APPEALS IN ADVERTISEMENTADVERTISEMENT
Submitted to:-
Prof. Vivek Sahni
Submitted by:-Rishabh KhullarMBA 1st YearEmail – [email protected] No. - 9023478781
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Definition of Advertisement Definition of Advertisement
Advertisement is any Advertisement is any paid formpaid form of of non-non-personalpersonal presentationpresentation and promotion of and promotion of Ideas , goods, services by an Ideas , goods, services by an identified identified sponsorsponsor
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Sources of advertisementSources of advertisement
PostersPosters Television media Television media NewspaperNewspaper RadioRadio MagazinesMagazines Advertisement in moviesAdvertisement in movies InternetInternet
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Different Appeals in AdvertisementDifferent Appeals in Advertisement
Slice of lifeSlice of life
Life styleLife style
Emotion –happiness and funEmotion –happiness and fun
Personality symbol Personality symbol
Musical AppealMusical Appeal
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Technical expertiseTechnical expertise
Scientific evidenceScientific evidence
Testimony evidenceTestimony evidence
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Examples Examples
Slice of life - Common purposeSlice of life - Common purpose
e.g Harpic Challenge e.g Harpic Challenge
Life style –complete life style of personLife style –complete life style of person
e.g Raymonde.g Raymond
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Emotion –happiness and funEmotion –happiness and fun e.g Chloromint e.g Chloromint
Vodafone –Zoo ZooVodafone –Zoo Zoo Personality symbol Personality symbol e.g Sachin Tendulkar e.g Sachin Tendulkar
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Musical Appeal –Advertisements related to Musical Appeal –Advertisements related to music.music.
e.g Airtel , Nirma e.g Airtel , Nirma
Technical expertise-Shehnaz Hussain andTechnical expertise-Shehnaz Hussain and
Sanjeev Kapoor.Sanjeev Kapoor.
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Scientific evidence- It gives Scientific Scientific evidence- It gives Scientific evidence evidence
e.g Orbite.g Orbit
Testimony evidence- Testimony evidence-
e.g celebrities like Dhoni, Katrina Kaife.g celebrities like Dhoni, Katrina Kaif
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SOURCESSOURCES
GOOGLE IMAGESGOOGLE IMAGES YOU TUBEYOU TUBE Marketing Management – Philip KotlerMarketing Management – Philip Kotler
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THANK YOUTHANK YOU