Advert Sing is All Glitter and Litter Truth

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Advertising is all glitter and little truth.Favour

The stars promoting the product most of the time dont take its responsibility moreover they not even use the product. Advertisers have to depict what the customers like, enjoy keeping in mind the clients requirements. As the products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms. Most of the time companies over showcase their product qualities which is not fair.

There are lot of examples like a person eat a chew gum and become so cool that girls start following him or take example of a famous perfume where if guys use that perfume girls start running behind them all these are totally fake. Advertising is a business and not charity. Companies hire advertisers for their promoting their products and it is not vice versa. Against Advertising firms carry responsibility of providing customers with unbiased information about products. In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society. Ad firms have to develop the ethical content into their processes to ensure fair deals. There are advertisement available which show the notice that it is medically proven or they are having proof. Conclusion Advertisements are somewhat made to attract the customers and some time they might only glitter but sometimes they are also true Add your point Top of Form Write to us about your view on this topic...

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Points added by membersAdded by: Chintan

Point: Point in favour:For the companies,whose brand name is very popular,like INTEL.They need not advertise their product to built brand name because people are already aware of brand,But they do advertising just to keep people updated about short coming products...In such Advertising we see there is something funny parts,kind of glitter this is because such ads will give topic for gossip

Date: 2011-11-20 13:22:53 Added by: Akansha

Point: When a company launches some product in the market then it also thinks of making profit through that business.So advertising has to be glittered to survive in the market.but Consumers should be smart enough to know what is right for him as any product is not best suited for all consumers.

Date: 2011-11-18 10:56:36 Added by: Debjani

Point: we must not tolerate any deception related to those products which are associated with life and safety of consumer. So our aim should be to discern the category of products

Date: 2011-11-14 14:28:34

Added by: bhagyashree

Point: advertisements shd show the reality with some ethics which will make people think.

Date: 2011-11-13 19:52:25 Added by: ARCHANA YADAV

Point: Yes its true advertising is all glitter and little truth, except for those genuinely given by govt., but tell me if a company turns out completely ethical will it survive in the market, it`s a business n must be taken in that sense , a consumer must be smart enough, not to blindly believe them, n must try to find out what is best for them through other sources..

Date: 2011-11-09 22:10:24 Added by: Faiyaz ahmad

Point: I think that ads having some drawback i.e its glitter and less truth because nowadays company make ads for their different products and the information given about the product is less truth.main cause of glitterness in ads is to supply or sale more products.

Date: 2011-10-31 20:47:11 Added by: nisthula.c.k

Point: it is very useful 4 me at the time of gd thank u 4 helping.............

Date: 2011-09-20 17:24:52 Added by: Rajdeep

Point: Advertidements are essential for any organization as ours is monopolistic economy where there are goods with almost same quality and quantity but wid little differences but it should be consumer oriented and companies should practice what thay preach

Date: 2011-08-27 14:16:27 Added by: madhvi

Point: advertisements gives us the information about different products but they have some drawbacks also like ads of fashionable things detracts the children from their aim they spends their money in purchasing that kind of useless things

Date: 2011-08-21 12:24:41 Added by: sahil sharma

Point: i think some advrtsmnts r really gud or v can se necesry for d people as d ad of condoms n dots or sum odr garlish things coz v dont talk abt dese topics generaly so dese ads is d way to aware d people abt dese things...

Date: 2011-07-21 08:34:31 Added by: Ganeshan

Point: i think its right because some celebraties are done the advertising and they tell to us buy that product but actually they dont using it.

Date: 2011-07-18 21:02:49 Added by: gautam

Point: advertisement is a bussness through this a lot of company introducing people about there product,qualities,basic informatiom etc. so it is not always sure that all ad. Product are not good sometime we seen that the ad. Of maxima watch so maxima is not a duplicate company than why the company giving there ad.on tv if all the ad which is giving on tv is not true

Date: 2011-07-07 12:36:32 Added by: siddhartha

Point: point in favour:advertisement gives the updated information i.e it gives info of what the new features added to it.

Date: 2011-06-22 13:56:45 Added by: ameet

Point: very true.. in today's business scenario, firms use this marketing tool to their advantage. many a times, for the business to sustain firms advertise their products just to mint money. they compare their products with those of the competitors, provide information which may or may not be true to attract customers.also they use attracting taglines to capture their target markets. for eg. LAVA A10 uses the tagline-'separates the men from the boys' to target the youth which doesnt really seem to be true.

Date: 2011-05-12 18:19:05 Added by: Roopashree hegde

Point: 1.today we are attendening the groupdiscussion because of the advertisements that the institute has given somewhere.

Date: 2011-05-09 15:00:32 Added by: jagjit kour

Point: advertisement is responsible for the sucess of any brand or products it is like mid person between the product and customers where as sometimes it is over fake but at the same time its true and well researched infomation at the same time it make people aware of few sensitive issues regarding prevention from diseases like aids through condoms and promoting family planing through coppert and contraceptive pills dis plans r sucess due to advertisements

Date: 2011-01-10 02:00:01 Added by: Asmita Mulik

Point: Advertisement is a way to promote the products to customers.If we want to attract our customers to our products in this competitive world then thier should require little bit

glitter. We can not blame all the ads in this way because their are some ads which are really true & that only do the work to keep the real qualities in front of customer. Also their are some advertisement that make awareness in public such as Polio ,Jago grahak Jago,Farmer helplines. Lastly it depends on the customer which product to choose because now a days customer is also enough intelligent to make difference from real truth & glitter.

Date: 2010-12-30 08:32:34 Added by: priya

Point: I agree with the statement. Advertisements are meant to attract the customers as it is the best method to increase the sales of the product.However it depends on the intelligence of the customer whether or not to get attracted to the glitter in them. Advertisements minus the glitter will not be of any use in business.

Date: 2010-12-30 06:48:27 Added by: himanshu

Point: advertising incured the product costly by increasing their cost of production

Date: 2010-12-21 00:04:09 Added by: diya

Point: Advertisements should glitter . Then only the customers notise that advertisement. The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.

Date: 2010-11-09 01:09:49 Added by: diya

Point: Advertisements should glitter . Then only the customers notise that advertisement.

The truth behind that glittering advertisements are analysed by the customers and he will decide what product he has to buy keeping in mind 'all the glitters are not gold'.

Date: 2010-11-09 01:09:49 Added by: pooh

Point: i m also agree with the favour and conclusion part

Date: 2010-11-04 08:49:53 Added by: pooh

Point: i m also agree with the favour and conclusion part

Date: 2010-11-04 08:49:53 Added by: kallol mukherjee

Point: it is the diplomatic way of telling lie

Date: 2010-10-11 12:34:00 Added by: ROHIT SONI

Point: adevertising gives the little truth,but it is the best way for promoting the product.but sometime it become fake for example some fairness cream promising that if they use there product you will glow ur skin within 6 days but it does not happening.

Date: 2010-09-26 13:41:04 Added by:

Point: To savor programs being presented in television we need advertisements !without

T.R.P ratings we never have progs!hence extracting gud is based on our potential.so,ads are necessary.

Date: 2010-08-12 15:29:43 Added by: Shruti Goel

Point: Advertisements are a way to get to the customers.They are basically designed to influence the customers.Its upto the customers intelligence to buy the product or not.But adverstisments are necessary so that the customers are able to compare select the best of what is available within the market.

Date: 2010-07-25 01:06:39 Added by: raghav dave

Point: advertiement totaly depand uopn the parson..so if they like so it"s truth,,but if they don"t like...so it"s glitter.......

Date: 2010-07-12 20:54:43 Added by: smita raj

Point: There is so much competition today the advertisements have to somewhat unrealistic,but the consumer is intelligent enough to understand the difference between what's fake and what's not.the concerns doing that have to do so in order to increase the sales and survive the cut throat competition.

Date: 2010-05-27 20:25:07 Added by: imaad

Point: true advertisement r only glitter.. it doesn't matter their objective is to earn more profit and that's wht they do.. but the betterment of the product and the company is to create realistic advertisements

Date: 2010-05-24 13:13:19 Added by: neha

Point: advertisements in today's over competitive and marketing world is a necessity but it is a tool which we customers can use to our advantage,it tells us about the choices available to us,ensures that we clinch the best deal....so in my opinion i feel we should extract the truth from the glittery ads and help ourselves

Date: 2010-05-24 13:04:19 Added by: pranav

Point: Advertising is a key tool of marketting in today's time , fake advertising cannot attaract the customer in long run

Date: 2010-05-03 00:37:08 Added by: Sangram

Point: Against:Intense advertising may influence people's mind to the extent that they prefer only those product which are being advertised massively and equi potent product is overlooked these techniques hamper the small and mid scale industries to a large extent.

Date: 2010-04-22 09:42:02 Added by: nimisha mahajan

Point: "All that glitters is not gold" but then it could be diamonds or easily affordable American diamonds. The choice lies in the hands of the chooser. Advertisements are making people aware of the myriad of choices available to them and sometimes also about the things which could be a necessity. Due to fierce competitions, obviously they sometimes tend to deceive people by adding little flawed details. But then consumer is also becoming more aware and has ability to choose cautiously.

Date: 2009-12-30 16:32:25

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Favour * The stars prmoting the product most of the time dont take its responsibility moreover they not even use the product. * Advertisers have to depict what the customers like, enjoy keeping in mind the clients requirements. * As the products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms.

* Most of the time compnies over showcase there product qualities which is not fair. * There are lot of examples like a person eat a chewgum and become so cool that girls start following him or take example of a famous perfume where if guys use that perfume girls start running behind them all these are totally fake. * Advertising is a business and not charity. Companies hire advertisers for their promoting their products and it is not vice versa. Against * Advertising firms carry responsibility of providing customers with unbiased information about products. * In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society. * Ad firms have to develop the ethical content into their processes to ensure fair deals. * There are advertisement available which show the notice that it is medically proven or they are having proof. Conclusion * Advertiements are somewhat made to attract the costomers and some time they might only glitter but some times they are also trueAgree? Yes(42) No(2)

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Opinion by

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Opinion by

veralove, Posted on 9/24/2011

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Am miss Vera a simple girl,beautiful, perfect body figured and sexy.I saw your profile and was delighted to contact you, I hope you are the true lovely,honest and caring friend,partner am longing for .I have something special to tell you about myself, feel free to send me an email [email protected] ] so that i can send my pictures to you, Am waiting to hear from you soon. From Vera.Reply Read Close 1 Responses Agree? Yes(0) No(0)


Opinion by

uttamji, Posted on 9/22/2011

Favour * The stars prmoting the product most of the time dont take its responsibility moreover they not even use the product. * Advertisers have to depict what the customers like, enjoy keeping in mind the clients requirements. * As the products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms. * Most of the time compnies over showcase there product qualities which is not fair. * There are lot of examples like a person eat a chewgum and become so cool that girls start following him or take example of a famous perfume where if guys use that perfume girls start running behind them all these are totally fake. * Advertising is a business and not charity. Companies hire advertisers for their promoting their products and it is not vice versa. Against * Advertising firms carry responsibility of providing customers with unbiased information about products. * In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society. * Ad firms have to develop the ethical content into their processes to ensure fair deals. * There are advertisement available which show the notice that it is medically proven or they are having proof. Conclusion

* Advertiements are somewhat made to attract the costomers and some time they might only glitter but some times they are also trueReply Read Close 0 Responses Agree? Yes(0) No(0)


Opinion by

Saritha Manikan, Posted on 9/22/2011

Advertising is showing a mud pot as a glolden one and a golden one as a life investment that will never fail you in times of need. It is glitter that not just attracts but traps. It is not just a trap but creates a vicious circle of need and desire for goods that we do not need but yearn for as a result of smart advertisting. It is intelligent people making fools of intelligent but gullible people. It is robbing the innocent. It can be cheating the naive.Reply Read Close 0 Responses Agree? Yes(0) No(0)


Opinion by ashu7586, Posted on 9/21/2011

Benefits Of Advertising Categorized as Marketing | Benefits Of Advertising adversting-boBenefits Of Advertising Advertising is the most important tool in the marketing of products and services. Companies all over the world universally accepted this fact. The expenses on advertising are considered to be a profitable investment that reaps profits both in the long and short run. Businesses that keep on advertising regardless of rise or fall in the economic times get a competitive advantage over those that cut their ad budgets. There are many benefits of advertising which include: 1.Information to the customer. Advertisement about new products keeps the customer informed about the new developments in the industry. They help to provide them information regarding the

newly launched products. 2.Takes care of customers. Advertising takes care of customers. It helps in holding on to the loyal customer, decreasing the number of lost customers and enlisting new customers. Thus the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product. 3.Improves the sale of product. Advertising facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help the businesses to earn profits. 4.Alters the attitudes of people. An effectual advertisement results in a swift change in the attitudes and habits of the people. 5.Direct communication. In earlier days customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them. So the companies or manufacturers are able to communicate their message directly to the customers.Reply Read Close 0 Responses Agree? Yes(0) No(0)


Opinion by Ranisha2, Posted on 9/21/2011

* Advertising firms carry responsibility of providing customers with unbiased information about products. * In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society. * Ad firms have to develop the ethical content into their processes to ensure fair deals. * There are advertisement available which show the notice that it is medically proven or they are having proof. Conclusion

* Advertiements are somewhat made to attract the costomers and some time they might only glitter but some times they are also trueAgree? Yes(38) No(2)Reply Read Close 0 Responses Agree? Yes(0) No(0)


Opinion by


Favour * The stars prmoting the product most of the time dont take its responsibility moreover they not even use the product. * Advertisers have to depict what the customers like, enjoy keeping in mind the clients requirements. * As the products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms. * Most of the time compnies over showcase there product qualities which is not fair. * There are lot of examples like a person eat a chewgum and become so cool that girls start following him or take example of a famous perfume where if guys use that perfume girls start running behind them all these are totally fake. * Advertising is a business and not charity. Companies hire advertisers for their promoting their products and it is not vice versa. Against * Advertising firms carry responsibility of providing customers with unbiased information about products. * In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society. * Ad firms have to develop the ethical content into their processes to ensure fair deals. * There are advertisement available which show the notice that it is medically proven or they are having proof. Conclusion * Advertiements are somewhat made to attract the costomers and some time they might only glitter but some times they are also trueReply Read Close 0 Responses Agree? Yes(0) No(0)


Opinion by


Favour * The stars prmoting the product most of the time dont take its responsibility moreover they not even use the product. * Advertisers have to depict what the customers like, enjoy keeping in mind the clients requirements. * As the products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms. * Most of the time compnies over showcase there product qualities which is not fair. * There are lot of examples like a person eat a chewgum and become so cool that girls start following him or take example of a famous perfume where if guys use that perfume girls start running behind them all these are totally fake. * Advertising is a business and not charity. Companies hire advertisers for their promoting their products and it is not vice versa. Against * Advertising firms carry responsibility of providing customers with unbiased information about products. * In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society. * Ad firms have to develop the ethical content into their processes to ensure fair deals. * There are advertisement available which show the notice that it is medically proven or they are having proof. Conclusion * Advertiements are somewhat made to attract the costomers and some time they might only glitter but some times they are also trueReply Read Close 0 Responses Agree? Yes(0) No(0)


Opinion by kdsrk18, Posted on 9/18/2011

Advertising is a platform of smartness and intellectual. so i feel it depends on the individual thinking whether to take up the product or not but not on truth or lie OR trust or fake.It means we are here to acquire the brand and in some cases brand ambassador also matters.and what not sometimes it depends on the area i.e. urban or rural and advertising fetches huge earnings and creativity is needed in this field and there is heavy politics are also present in this field and censors are available as i said earlier everything is present in this like a movie or cinema fieldReply Read Close 0 Responses Agree? Yes(0) No(0)


Opinion by kdsrk18, Posted on 9/18/2011

Advertising is a platform of smartness and intellectual. so i feel it depends on the individual thinking whether to take up the product or not but not on truth or lie OR trust or fake.It means we are here to acquire the brand and in some cases brand ambassador also matters.and what not sometimes it depends on the area i.e. urban or rural and advertising fetches huge earnings and creativity is needed in this field and there is heavy politics are also present in this field and censors are available as i said earlier everything is present in this like a movie or cinema fieldReply Read Close 0 Responses Agree? Yes(0) No(0)

Advert Sing is All Glitter and Litter Truth

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