Advert Proposal

Tayla Maloney

Product

The product I’m going to be advertising is the iPad 2 by Apple.

Ideologies

. Technology

. The apple company

. Business men/women

. Entertainment

. Exquisite

. Students

. Academic

. Smart

Target audience

Primary-

Business men and women; as they can afford the

product and it is suitable to their

professional occupation.

Secondary-

Students as they need something

that is entertaining yet academic. This

product is both.

Maslow’s hierarchy of needs

Under Maslow’s hierarchy of needs the audience will fall under; self actualization (creativity), Esteem (achievement), Love/Belonging (friendship, family), and safety Safety (security of employment and resources).

Persuasive Techniques

Repetition

Warm and Fuzzy

Reward and Punishment

Anchorage

Colours

For my advert I’m going to be using bold colours. So mainly black and white. However, I will be using some colour, these colours will be pastel colours though. This is so that the advert will be professional. Although it will be classy, it will not be boring.