Advert persuasive techniques2

5
Advert analysis Preparing for 1 st Controlled assessment

Transcript of Advert persuasive techniques2

Page 1: Advert persuasive techniques2

Advert analysisPreparing for 1st Controlled assessment

Page 2: Advert persuasive techniques2
Page 3: Advert persuasive techniques2

Learning ObjectivesTo apply the concepts of Maslow's Hierarchy

of Needs and persuasive techniques to a range of adverts

PLTS Independent Enquirer: analyse and evaluate information, judging its relevance and value

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Maslow’s Hierarchy of Needs

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Persuasive Techniques Humour Repetition Sex Sells Beautiful

People Rewards &

Punishments

Warm & Fuzzy

Fear Celebrity Anchorage Stereotypes Shock

tactics