The 1975 – Advert Analysis

Saeed Moulai

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj70eHLsLzRAhUJ2xoKHQLFDuUQjRwIBw&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DgLjmOXUF7Pc&bvm=bv.143423383,d.ZGg&psig=AFQjCNFPQjjo1NARdI1_aGZuhOhb9WsFfA&ust=1484302693846321

The name of the band is clear and in the biggest font. This makes the audience know that it is a 1975 album 100%

Ominous glow indicates a mysterious feel

Old school font in simple colours. Fits in with the indie pop genre

It is the same picture as the one on the front of the digipak, this indicates synergy between products

Looks like a dirty warehouse floor, links with the authenticity of the indie pop genre. Very basic, low budget settings. Also a wire hanging out adds to this.

There us little information on the digipak, which causes the viewer to feel intrigued and could lead them into researching more about the band.

They have intelligently named their first album after the name of the band in order to get more attention and make it a household name

It is a simple black and white colour scheme with hints of grey, very simplistic and fits well with the indie pop genre

With nothing else in the picture, it makes the band name/album stand out very boldly