Advert Analysis - Foster The People - Torches

Saeed Moulai

https://itunes.apple.com/gb/album/torches/id435761204

It is simplistic and doesn’t give much away, this is a common trend in the indie pop genre

The name of album is called Torches and it is in an orange colour, which creates links with fire and flames.

Linking with the name of the album and the colour orange, the graphic which shows a bunch of creatures, clearly shows that many of them have had their head replaced by flames or ‘torches’

The black and white colour scheme really makes the orange of the flames stand out, which will attract the audience.

There is a synergy across both the digipak and advert products, with the advert cover and the digipak cover being exactly the same

The simplistic design takes the attention away from anything else and focuses it on the title and name of the band – link with star image

All of the monsters on the album digipak represent a different song in the album, this shows synergy and a link between the album and the songs

3 primary colours, and they are all typical indie pop genre, hints of sepia/grainy effect which links with their music videos