Advert analysis By Joe Wicks

Smirnoff advert:

https://www.youtube.com/watch?v=6aLpAVk5u3Y This advert is for a new Smirnoff product. The target audience is for 18-30 year olds. It is a stand alone format advert. It is a dramatic and surreal advert.

Persuasion techniques

This advert is to promote a new product and to increase product recognition.

This advert arouses interest with a new product. The advert shows subtle brand logos in the background which

increases temptation.

Codes and conventions

Iconography Iconography is visual images or symbols associated

with cults, movements or brands that we expect to see in types of films and adverts. These are known as ‘genre indicators’ of the mais-en-scene. The Smirnoff advert is for an apple flavoured vodka, the advert shows lots of green and apples around the place and towards the end shows bottles of vodka before it tell you what the edvert is for.

Codes and conventions

Lighting

Camera angles:

Throughout the video there are many different camera angles…

At the start there is a POV shot looking down at the main characters feet.

This is followed by a wide angle of the main characters.

This is then followed by another wide angle from a low angle looking up at the characters.

There is then a close up shot of a woman in the bar.

Then there is a high angle wide angle shot of everyone in the bar.

Lastly there is an extreme close up of the womans face as she tries the drink.

Editing

Editing is important In making adverts so that the shots flow well into each other and the levels, brightness and curves are suitable to be shown in the advert.

Sound in adverts

Sound in adverts is used to portray the mood and atmosphere of the location shot in the advert.