Advertisement Analysis

By Amirul Islam

Ellie Goulding - Lights

The advert consists of a stylized fonts that resonates with the whole album itself which is called “Lights”. The golden and sparkly text also links to the golden dots along the artists hairs which emphasizes the stylistic elements found throughout the whole advert. All these elements within this advertisement make it apparent that the whole album and the artists music is from the pop genre as the advert looks fun and interesting. The advert itself follows the normal conventions of advertisements as the artist name is significantly larger than the album name whilst they contain similar fonts and color. The advert also features some good reviews and ratings from reviewers which boost the whole credibility of the album as well as the artist making it more appealing to audiences. The black background for the reviews and white texts making the good reviews stand out and emphasis her credibility.

Jessie J – Who You Are This is a lot more stylized conventions which link to the pop genre as the shiny and golden text make it a lot more dominant to others. The contrast between the gold and black make the artists name stand out more than anything, whilst the larger size and curvy text make it center of attention. The image that is used also breaks the fourth wall which would make the audience able to create a relationship, increasing the chance of a sale. The blackness elements of the artists photo is carried into the bottom of the advert, which consists of the album names and the number 1 single she has, which helps increase her credibility. The black background for the bottom emphasizes the text which is gold and white, that is the same as the text from above of the advert. The whole advert seems to have a flow in terms of gold, black and white colors and the stylized text.

Taylor Swift – Red This advert is mainly strong with the consistency in colors as the album name “Red” mainly dictates the whole outcome of the advert in terms of colors. The use of white and red add a simplistic yet stylish feel which links to the pop genre making it seems fun and enjoyable. The picture used also links to the album name as there happens to be a red filter, which some white aspects. The advert does challenge some conventions of adverts due to the album name that is larger than the artists name, however the artists name does stand out due to the white text. The whole advert has really good consistency as the color patterns of the red and white stands out and adds some structure. The color pattern for the tour locations make each stand out with the help of the black background. The font for every bit of text is more or less the same, but the font size does vary, however the similar fonts do increase the consistency.