Advergames
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Transcript of Advergames
![Page 1: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/1.jpg)
Advergames
https://www.youtube.com/watch?v=YoC78Wxlw6Y
Presented by:Apurva MittalSanjeev Sharma
![Page 2: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/2.jpg)
• A video game which in some way contains an advertisement for a product, service, or company.
• marketing tool• popular video game, which may be sponsored by a company
![Page 3: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/3.jpg)
Types of Advergaming
• Company Web site - The longer a visitor is on the site, the longer the company’s message is in front of them. The games may or may not be related to the product.
https://www.youtube.com/watch?v=PDbRpywgrBQ• traditional, commercial video game • product placement or in-game advertising- where the product or an ad for the product is part of the game.
![Page 4: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/4.jpg)
Methods for advergaming include:
• Signage Within an Existing Game• Integrating the Product into the Game Itselfhttps://www.youtube.com/watch?v=zqAKVWsrSYs• Ads During Transitions• Ads Around the Game Screen• Dynamic Ads
![Page 5: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/5.jpg)
• Mochi Media- developed the first advertising network that offers dynamically inserted ads in free online games
• Adscape Media - AdverPlay
![Page 6: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/6.jpg)
Personality
Promotional FocusedPrevention Focused
![Page 7: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/7.jpg)
Advantage
• Uncluttered attention• Large market • Covers every segment• Low cost • Easily connect with audience.• Cost sharing(Provide Free game to player)
![Page 8: Advergames](https://reader035.fdocuments.in/reader035/viewer/2022070521/58f082291a28aba5768b4569/html5/thumbnails/8.jpg)
Thankyou!!!