Adventureclicknblog pitch deck

Subhrajit Ghadei

Co-founder Tiger & Product Head

www.adventureclicknblog.com

Think Adventure, Think Us

www.adventureclicknblog.com 1

01. What we Breath, Eat & Sleep?

www.adventureclicknblog.com ‖ Think Adventure, Think Us

page

We're developing a platform for adventure travellers to share and explore adventure destinations across the globe

and help them to go for their next trip.

BookGet an organizer

Activity &Location

Share & Explore

1Single place to share & browse adventure

Getting adventure organizers chase customer

Negotiate on quality & quantity

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1Single place to share & browse adventure

Getting adventure organizers chase customer

Negotiate on quality & quantity

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Traveller looking for? Present Situation


02. The Current Problem (The Unstructured Sector)

Conclusion1. Create a platform for travellers to share and

explore adventure experiences.2. Raise a request for a customized trip and get the

organizers run after you. Finalize the customize trip and book.

Finalizing a Trip (Finalize Activity + Location): A traveller finalize a trip by browsing all the trips available & read the blogs of other travellers.

SINGLE PLACE to browse Adventure Destinations

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Finalizing an organizer (Quality + Reliability): It takes a lot of time to search for an organizer for a trip and you do not get what you were promised. Also SAFETY???

It takes too much time to FIND AN ORGANIZER

Negotiate & Book: Get the best that suits your requirements??? Once you negotiate and customize, book it…

Customize & Negotiate as per your REQUIREMENTS & Book



World is your Limit

Activity travel constitutes 20% of the global spend done on tourism. The size is approx. $150 billion.

◉

Growth in the adventure travel market has accelerated at a 65 percent yearly rate since 2009 according to the newly released Adventure Tourism Market Study – a consumer report by The George Washington University (GW) conducted in partnership with the Adventure Travel Trade Association

◉

Indian activity travel market is around $2 billion in contrast to global market size, which is around $150 billion

◉$150 BWorld

65%CAGR for

Last 5 years*

$2 BIndia

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03. Market Opportunity (How Big???)



04. Our Solution (Make a sense of the CHAOS)

Travellers to share: (1) Trip Information, (2) Travelogues, (3) Photologues, (4) Photos, (5) Videos and (6) Specials.

A platform for Info on adventure

Travellers to customize and get organizers to chase them: Raise request and get the organizers respond.

A platform for travelers to customize

Negotiate: You negotiate as per your requirements & book. There are travellers who arn’t price sensitive & ready to pay more for add-ons.

Negotiate & Book

page 4www.adventureclicknblog.com ‖ Think Adventure, Think Us


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Desktop Version

Mobile Version

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05. Product Demo

One Stop SearchSearch any thing, you get trails, travelogues, photologues, photos, videos, specials, bloggers and everything.

Start ContributingOne click contributing, build your profile and start contributing

One Click NavigationJust One click navigation to any section of the website.



Adventure Explore & Share1. Starting with India: Launching the platform

for Sharing the adventure experience.

Raise a Trip Request1. Starting with India: Launching the platform

for travelers to raise a trip request.2. Covering the World: Platform of sharing of

adventure experience cover the world

Covering the World

Achieving the Target1. Trip Request: 2000 Requests raised per day2. Share adventure experience: 500

Experience shared per day. Launch the Sharing Website

Launch the Trip Request

Cover the World

Making 2000 requests / day2017

2014

2015

2016

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06. Business Model (Contd.)

Jun-14

May-15

Jan16

Mar17

1Share your Adventure Experience.

Raise a request for an adventure trip.

P1

P2

1. Covering the World: Launching the platform for travelers to raise trip request.

2. Covering the World: Platform of sharing of adventure experience cover the world


www.adventureclicknblog.com page 6

06. Business Model (Contd.)

1Share your Adventure Experience.

Raise a request for an adventure trip.

P1

P2

World

India

Experience Share

Year / Coverage

Jun - 15Jun-14

Request Raise

Jan - 16Feb-15



07. How we do it? (Product 1)

1Share your Adventure Experience.P1

Reference: friends’

friends…

Contact the bloggers personally: Call & Mail

No limitation but structured approach.

Attack trekking first but make sure we don’t have hang ups



07. How we do it? (Product 2)

1Raise a request for an adventure trip.P2

Reference: friends’

friends…

Planning before the season starts.

Customer Focused. Sell what they want.

Attack trekking first but make sure we don’t have hang ups



07. How we will Make Money

11. We are not planning to make any money till December-2015.

2. We will introduce 2 revenue model by December-2015.

3. We may decide to start our own Print / Digital product.

1. Free for all organizers for First 6 Months for participating.

2. Booking fees to be borne by organizers.

1. After 6 months, monthly subscription fee for organizers.

2. Booking fees to be borne by organizers.3. Additional commission fee on every

booking.

1. 2016 – We will launch our own digital and print product.



08. Key Goals & Timelines (Part-1)

Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16 Dec-16 Mar-170

200000

400000

600000

800000

1000000

1200000

20004000 8000

15000

30000 45000 60000 75000 90000

1000000

100 500 2000 5000 1200025000 40000 55000

75000 100000

# of Visits vis-à-vis # of Experience Shares

# of Visits/Mth # of Experience Shares



08. Key Goals & Timelines (Part-2)

Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16 Dec-16 Mar-170

10000

20000

30000

40000

50000

60000

70000

50 100

200 500 1500

4000

8000

12000

15000

50100

300500

1000 1500 3000 4500

60000

# of Registered Organizers vis-à-vis # of Requests Raised / Mth

#of Requests raised/day



Target Segmentation

1. Travellers who already have blogs are our priority

2. Encourage travellers who do not blog as of right now

3. Marketing to customers who are looking for travel.

09. Marketing Strategy

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IP Acquisition

Targeting Edu Institutes

Events

Bundles

Partnerships1. Tieing up with Organizers as a

blogging partner.2. Tieing up with adventure SIGs

and clubs as a blooging partner.

3. Tieing up with organizers as registered organizers

YESTieng up with Organizers as blogging partner and they would be our preferred organizers for responding to requests.

1. One flagship event semi annually as a marketing event.

2. Create at least 2 ANNUAL property in the first 2 Years.

1. Tieing up with education institutes as an adventure partner.

2. Students will have special offers in our website.

1. In the process of registering the company & other IPR details.



10. Traction – Response

Launch of Experience Share

Traffic Report

Response

• Launched Jun-14

• Alexa Rank in Jun-14: 6500000

• Alexa Rank in Apr-15: 900000

• 250 Bloggers Apr-15

• More than 2000 contributions already



1. The Logos are downloaded from their respective websites.

◉ Primary Segment◉ Secondary Segment◉ Tertiary Segment

LOGO LOGOLOGO

LOGO LOGOLOGO LOGO LOGOLOGO

LOGO

LOGO

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11. Competitive Landscape



Rakesh NahakCEO & Sales

Saroshi NahakContent Head &

Expansion Strategy

Subhrajit GhadeiProduct Head &

Marketing

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12. Our Team



Sanjay AgrawalOverall Approach &

Future Direction

Rajesh P NayakAdvises on events.

Mithun DasAdvises on blogger

behaviour.

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12. Our Advisors & Mentors

Highly Decorated & awarded photographer

and filmographer

Highly Decorated adventure junkey and

cyclist / trekker.

Highly Decorated event organizer and

adventure junkey



Launch of Exp Sharing

Launch of World Coverage for sharing

Launch of the App

Series A Funding

Launch of Request Raising

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13. Timeline

Jun-14

Jan-15

May-15

Nov-15

Dec-15



“You have taken real pain & tried to bring everything under 1 umbrella. Message is clear as i have not come come across any site like yours before. However there is no info on sports like Biking & cycling (sorry i did not check all the pages). From other web sites i came to know that there are sports like mud racing in western ghats etc. I could not find that in yours. Superb design. I loved it. Especially the turning page option. I need to check it in mobile one. However one can get lost easily as the info & links provided is too much. which can be a limitation for a person who wants to go through your site quickly.”

Hemanth ShriyanAdventure Blogger

It's an amazing idea and work, I mean really it's one stop hub for enthusiast, it can cater to wide audience. I myself finding it very useful and will look into time to time. May be content generation(trails,trips, Items for buy, store contacts/details) would be challenge but if covered comprehensively, it would be satisfying for first time user and easy to retain or else it could be disenchantment. Ankur Singh

Adventure Traveller

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14. Testimonials



Call-to-actionfor investor(s)Money Will be Used for:1. Manpower cost (6 in number)2. Product Development (Creating the

Request Raise)3. Marketing (Digital Marketing

Expenses)4. CRM & Customer Service (Setting up

of a customer services team with at least 3 members)

Goal$1 million

$

15. Funding Needs

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Our Immediate PlanWhat are we currently investing in:1. Setting up of an office2. Completing all the legal

requirements3. Recruitment of new employees4. Launching a competition5. Launching of a digital media

campaign covering fb / tw / g+



facebook.com/adventureclicknblog

twitter.com/adventurecnb

Thank YouThink Adventure, Think Us

[email protected]

google.com/+AdventureclicknblogDotCom

page 14

(0091) 8378997510

14. Contact Info


Adventureclicknblog pitch deck

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