Advantage of Web Analytics for Business Growth
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Transcript of Advantage of Web Analytics for Business Growth
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Advantage of Web Analytics for Business Growth
www.abaxsoft.com
+ 91 731 4061787, 9713918111
Home About Us Services Career Contact Us Blog
Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics. It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is one tool that you could used in order to collect necessary data that you would need to promote your site. Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors’ or users’ preferences in terms of site features. Here are the benefits of web analytics.
1. It Helps Monitor Your Visitors and Users
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With web analytics, you would know how long your visitor stayed in your website, who they are and where they came from. You will be able to know their click streams, the keywords they used, and how they came to be in your website (referrer pages, search engines, etc). You would be able to determine how many times a user or a visitor returned to your website and which pages were given preference. In fact, a web analytics tool would tell you your website usage down to the last specifics. It would tell you about your visitor’s nationality and language. It can even pinpoint the city of origin. Of course, it will tell you the IP addresses and the host used for access. Further analysis would reveal if your visitors were there to actually check out your site or if they were mere strays. Most certainly, you will know how many visitors you get daily.
2. It Can Help You Optimize Your Website
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Once you have carefully studied the actions of your visitors or web users, you
would be able to act accordingly in order to optimize your website. You would
also have an idea about the things that need changing and the aspects of your
website that may appeal more to your market. You would know which pages are
most viewed and which are basically ignored. You would be able to adjust certain
aspects of your website that need improvement or adjustments. You could then
fix any technical problems; or you could also improve, streamline or reshape site
navigation to better assist your site users or visitors.
3. It Can Help You Formulate a Sales and E-Marketing Plan
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Web analytics will be able to assist you in preparing for an e-marketing
plan and course of action. This will be more effective because your plan would be
based on actual facts and not mere probabilities. You would be able to really
know what your market wants. By tracking the items which were highly viewed,
you would learn which products received the highest response. You would also be
able to enhance other programs that you have already employed like pay-per-
click or PPC advertising. You would be able to get more clients, as well as monitor
and keep your clients interested.
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+ 91 731 4061787, 97139 18111